Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalized communication with your audience.
Cut through the email marketing noise and easily share your latest news or offers with all your customers on WhatsApp with just one click.
People get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.
Get up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlist and make that sale.
Add WhatsApp to your contact center and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.
Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.
Share key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.
Optimize answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.
Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.
Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp.
Assist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.
Turn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.
Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.
Verify the identity of your customers with Two Factor Authentication. Send Verification codes and One Time Passwords over this encrypted channel for added security
Help your customers set up their new accounts by verifying their identity and sending them their first password via WhatsApp.
Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging channel.
Reply to incoming messages, or get ahead of the game with message templates and provide customers with the info they need.
Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.
Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot.
Integrate WhatsApp Business directly via our API. Our Business Messaging API combines multiple communication channels into a single platform.
Want to provide customer service via WhatsApp? Mobile Service Cloud lets you interact with your customers on any channel from one easy-to-use inbox.
Send WhatsApp marketing campaigns with Mobile Marketing Cloud and create personalized omnichannel experiences that increase customer engagement.
WhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.
WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.
Features of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.
Choose your messaging subscription and pick the pricing model to match your needs:
Read moreA WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.
One Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.
WhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.
Learn moreThe features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.
Black Friday stands out as one of the most anticipated shopping events of the year. Last year, Black Friday 2024, consumer spending reached US$ 74.4 billion, which is up 5% from 2023. And safe estimates suggest that online sales will grow another 3-6% this year. Time to jump into the holiday craze and strive for maximum exposure with high-impact messages. Be seen, be heard, and convert!
In today's competitive digital landscape, data isn't just helpful - it's essential! Tracking data and measuring the results of your marketing efforts should be a vital step in every marketing plan, because marketing success isn’t about who shouts the loudest. It’s about who listens best to their data. That’s why Meta’s Conversions API is an indispensable tool for marketers worldwide.
RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!
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