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WhatsApp Business

Improve Your Customers Experience on WhatsApp

Provide always-on and personalized support and turn conversations into revenue on one of the most popular messaging channels.

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Use WhatsApp as Marketing Channel and Increase Conversions

Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalized communication with your audience.

Offer Your Customers Service on WhatsApp Anytime, Anywhere

Add WhatsApp to your contact center and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.

Provide the Best Shopping Experience on WhatsApp

Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.

Secure Online Data With WhatsApp

Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.

Improve Customer Experiences With WhatsApp Business

Connect With Today's Customers

Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging channel.

Initiate More Customer Conversations

Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.

Benefit From Powerful Features

Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.

Automate Conversations With a Chatbot

Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot.

Discover More About WhatsApp Business Platform

WhatsApp Business Platform Guide

WhatsApp Business Platform Guide

In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.

Download guide

Why CM.com as WhatsApp Business Solution Provider

  1. Fast implementation and migration
  2. Integrate via API or software
  3. Premium customer support
  4. GDPR-compliant & secured

FAQs on WhatsApp Business

What is WhatsApp Business

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WhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.

WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.

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What WhatsApp Business features can businesses use

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Features of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.

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What is the pricing for WhatsApp Business

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Choose your messaging subscription and pick the pricing model to match your needs:

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How to use WhatsApp chatbot

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A WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.

How to use WhatsApp for OTP

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One Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.

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What is WhatsApp Commerce

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WhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.

Difference between WhatsApp on-premise API and cloud API

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The features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.

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Latest Articles

WhatsApp Pay
Jun 05, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

engage-platform-effect-customer-service
Apr 22, 2024 • WhatsApp

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp New Policy
Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

whatsapp-business-telecom
Apr 04, 2024 • WhatsApp

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

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Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • WhatsApp

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Ads That Click to WhatsApp
Jan 17, 2024 • WhatsApp

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

WhatsApp Pay
Jan 08, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • WhatsApp

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.