Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalized communication with your audience.
Cut through the email marketing noise and easily share your latest news or offers with all your opted-in customers on WhatsApp with just one click.
People get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.
Get up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlist and make that sale.
Add WhatsApp to your contact center and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.
Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.
Share key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.
Optimize answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.
Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.
Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp.
Assist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.
Turn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.
Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.
Verify the identity of your customers with Two Factor Authentication. Send Verification codes and One Time Passwords over this encrypted channel for added security
Help your customers set up their new accounts by verifying their identity and sending them their first password via WhatsApp.
Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging channel.
Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.
Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.
Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot.
Integrate WhatsApp Business directly via our API. Our Business Messaging API combines multiple communication channels into a single platform.
Want to provide customer service via WhatsApp? Mobile Service Cloud lets you interact with your customers on any channel from one easy-to-use inbox.
Send WhatsApp marketing campaigns with Mobile Marketing Cloud and create personalized omnichannel experiences that increase customer engagement.
In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.
Download guideHow can you improve your marketing performance with WhatsApp Business Platform? Discover how to drive more conversions and engagement with WhatsApp Business Platform along the Retail and E-commerce journey.
WhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.
WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.
Read moreFeatures of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.
Read moreChoose your messaging subscription and pick the pricing model to match your needs:
Read moreA WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.
Read moreOne Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.
Read moreWhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.
Learn moreThe features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.
Read moreWhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.
Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.
Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.
Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.
WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? And how can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.
Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.
WhatsApp Business has continued its support for businesses with the introduction of its search functionality, WhatsApp Business Search. WhatsApp users can now easily find businesses to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?
Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.
WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!
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