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Make Every Conversation Count Via WhatsApp

Provide always-on and personalized support and turn conversations into revenue on one of the most popular messaging channels.

whatsapp business conversations

WhatsApp Customer Stories

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Use WhatsApp as Marketing Channel and Increase Conversions

Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalized communication with your audience.

Offer Your Customers Service on WhatsApp Anytime, Anywhere

Add WhatsApp to your contact center and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.

Provide the Best Shopping Experience on WhatsApp

Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.

Secure Online Data With WhatsApp

Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.

Improve Customer Experiences With WhatsApp Business

Connect With Today's Customers

Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging channel.

Initiate More Customer Conversations

Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.

Benefit From Powerful Features

Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.

Automate Conversations With a Chatbot

Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot.

Discover More About WhatsApp Business Platform

WhatsApp Business Platform Guide

WhatsApp Business Platform Guide

In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.

Download guide

WhatsApp Marketing Messages Infographic

How can you improve your marketing performance with WhatsApp Business Platform? Discover how to drive more conversions and engagement with WhatsApp Business Platform along the Retail and E-commerce journey. 

Why CM.com as WhatsApp Business Solution Provider

  1. Fast implementation and migration
  2. Integrate via API or software
  3. Premium customer support
  4. GDPR-compliant & secured

FAQs on WhatsApp Business

What is WhatsApp Business

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WhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.

WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.

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What WhatsApp Business features can businesses use

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Features of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.

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What is the pricing for WhatsApp Business

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Choose your messaging subscription and pick the pricing model to match your needs:

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How to use WhatsApp chatbot

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A WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.

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How to use WhatsApp for OTP

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One Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.

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What is WhatsApp Commerce

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WhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.

Learn more

Difference between WhatsApp on-premise API and cloud API

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The features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.

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Get Inspired

WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • WhatsApp

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

introducing-payments-on-whatsapp
Nov 23, 2023 • WhatsApp

Introducing Payments on WhatsApp for the Ultimate End-To-End Customer Experience

Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.

black-friday-channels
Oct 31, 2023 • WhatsApp

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

messaging-fraud-and-prevention-for-businesses
Sep 06, 2023 • WhatsApp

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.

whatsapp-business-girl-on-phone
Jun 26, 2023 • WhatsApp

Service Enquiries From WhatsApp Business Made Simple

WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? And how can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.

chatbots-in-action
Jun 25, 2023 • WhatsApp

Chatbots in Action: WhatsApp Chatbots

Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.

whatsapp-business-man-on-phone
Jun 21, 2023 • WhatsApp

How to Make the Most of WhatsApp Business Search

WhatsApp Business has continued its support for businesses with the introduction of its search functionality, WhatsApp Business Search. WhatsApp users can now easily find businesses to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?

whatsapp-otp-security
Jun 19, 2023 • WhatsApp

WhatsApp Business One Time Passwords: What They Are and How to Use Them.

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.

whatsapp-business-platform-conversation-categories
Jun 12, 2023 • WhatsApp

WhatsApp Business Platform Conversation Categories

WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!

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