Make Every Conversation Count Via WhatsApp•

Provide always-on and personalized support and turn conversations into revenue on one of the most popular messaging channels.

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Marketing

Use WhatsApp as marketing channel and increase conversions

Service

Offer your customers personal service on WhatsApp anytime, anywhere

Commerce

Promote your store on WhatsApp and provide the best shopping experience

Connect With Today's Customers

Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging app.

Initiate More Conversations

Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.

Benefit From Powerful Features

Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.

Automate WhatsApp Conversations With a Chatbot

Reduce pressure on your customer care team by automating repetitive tasks. Let our chatbots handle the recurring jobs so your agents can focus on the conversations that really matter.

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Fast implementation and migration
Easily integrated via API or software
High-level customer support
GDPR-compliant & secured

Integrate WhatsApp Business via Our API or Software

Learn more about WhatsApp Business Platform, the integration possibilities, and CM.com as a Business Service Provider.

WhatsApp Business Platform Guide

In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.

Download guide

WhatsApp Marketing Messages Infographic

How can you improve your marketing performance with WhatsApp Business Platform? Discover how to drive more conversions and engagement with WhatsApp Business Platform along the Retail and E-commerce journey.

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Get Inspired

customer service research about channels and phone

May 05, 2023 • WhatsApp

What are the most effective customer service channels?

Do you recognize the feeling? Imagine you want to change your address, send a message, and await a reply. And you wait. And wait some more. Do you feel annoyed? Or will you try to get the job done via another channel? Now, back to your business. How easily can your customers reach you via their preferred channel?

May 02, 2023 • WhatsApp

How to Use the Whatsapp Business Platform in Retail and eCommerce

In today's digital age, businesses are always looking for ways to connect with their customers quickly and efficiently. One of the most popular communication tools that have emerged in recent years is WhatsApp, which is widely used around the world. The WhatsApp Business Platform provides businesses with an easy way to manage their customer communication, automate responses, and provide better customer service. In this blog, we will explore how retailers and eCommerce businesses can use the WhatsApp Business Platform to enhance their customer engagement, drive sales, and build a loyal customer base.

Apr 17, 2023 • WhatsApp

How to Use WhatsApp Business Message Templates?

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

Apr 06, 2023 • WhatsApp

Two Factor Authentication on Different Messaging Channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

Mar 27, 2023 • WhatsApp

WhatsApp Business Platform: Pricing Changes for June 2023

Starting the first of June, 2023, WhatsApp will change its pricing model. Meta will introduce new conversation categories and its corresponding pricing. Let's find out what that means for you!

Mar 23, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Mobile Marketing Cloud conversational marketing blog

Mar 21, 2023 • WhatsApp

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Feb 17, 2023 • WhatsApp

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.

whatsapp-business-blog_image-product-messages

Jan 17, 2023 • WhatsApp

Showcase Your Products With WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.