Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalized communication with your audience.
Cut through the email marketing noise and easily share your latest news or offers with all your opted-in customers on WhatsApp with just one click.
People get flooded with messages from companies, especially during sale periods. Use WhatsApp Business Platform to advertise your deals and stand out in the crowd.
Get up to 30% abandoned cart conversion via re-engagement messages on WhatsApp. Let your customers rediscover their wishlist and make that sale.
Add WhatsApp to your contact center and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.
Benefit from the high engagement rate of WhatsApp and use it to collect valuable feedback. Lower the threshold and let customers decide when they will reply or fill out the questionnaire.
Share key information, status updates, and delivery confirmations about shipped orders via WhatsApp to keep your customers informed.
Optimize answering repetitive questions by implementing an FAQ chatbot on WhatsApp. Help customers find the correct information and take the pressure off your customer service team.
Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.
Make it easy for customers to view products and make orders. Use multi-product & single product messages to highlight your products or services directly in WhatsApp.
Assist your customers in their buying experience and provide personal advice when most needed. 88% of consumers are more likely to buy when they receive recommendations from store employees.
Turn interactive conversations on WhatsApp into conversions. Ensure a comprehensive and end-to-end shopping experience on a single chat screen.
Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.
Verify the identity of your customers with Two Factor Authentication. Send Verification codes and One Time Passwords over this encrypted channel for added security
Help your customers set up their new accounts by verifying their identity and sending them their first password via WhatsApp.
Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favorite messaging channel.
Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.
Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.
Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot.
Integrate WhatsApp Business directly through our Connectivity platform. Our API combines multiple communication channels into a single platform.
Want to provide customer service via WhatsApp? Mobile Service Cloud lets you interact with your customers on any channel from one easy-to-use inbox.
Send WhatsApp marketing campaigns with Mobile Marketing Cloud and create personalized omnichannel experiences that increase customer engagement.
In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.
Download guideWhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.
WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.
Read moreFeatures of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.
Read moreChoose your messaging subscription and pick the pricing model to match your needs:
Read moreA WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.
Read moreOne Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.
Read moreWhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.
Read moreThe features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.
Read moreWhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.
Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.
You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.
The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.
Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.
Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.
You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.
Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.
In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.
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