WhatsApp Business API

Improve customer experience with WhatsApp Business

Wow your customers with always-on support and time-critical notifications with the world's most popular messaging app.

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WhatsApp Business App vs API: What's right for you?

When speaking about WhatsApp for Business, it is important to understand the difference between WhatsApp Business App and API. The App was built with small business owners in mind. The API was built for larger businesses sending high volume business to customer support and notifications.

Compare the difference
whatsapp business customer

Enrich your customer support efforts, 24/7/365

Using WhatsApp for business messaging allows you to communicate with your customers more effectively, whilst reducing pressure on your customer support team. Why? Because WhatsApp Business API provides a host of features for an improved interaction and customer experience management by multiple support agents.

  1. Multi-agent access via professional support software.

  2. Onboarding program and 24/7 CM.com support.

  3. POPIA compliant and end-to-end encrypted messaging.

  4. Chatbot integration and conversation automation.

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contact center messaging

Get access to Whatsapp Business via our API or software

✔️ Mobile Service Cloud: Receive incoming support queries or start a conversation with your customers on WhatsApp. Manage all your messaging channels together in one easy to manage dashboard and provide the best customer support.

To Mobile Service Cloud >

✔️ Simple Integration via API: Our Business Messaging API enables you to send messages from your own system so you can have two-way conversations via SMS, WhatsApp, Apple Messages for Business, RCS, Viber, Twitter, Push, Facebook Messenger, Google Business Messages, and Instagram Messaging.

To the API docs >

chatbot session

Use a Chatbot to automate your conversations

Create a bot that fully automates conversations at every stage of your funnel and speed up customer resolution. Leave repetitive questions to your chatbot and hand over the conversation to a customer support agent when necessary.

Discover our Scripted Chatbot yourself. Add +27213002253 to your contacts list and send a message saying ˝Hi˝ over WhatsApp or scan the QR code.

  1. Available on WhatsApp and any other channel and device.

  2. Easy to build and manage without programming.

  3. Guaranteed results.

More about chatbots

Real-time notifications and support via chatbot or agents.


Send images, videos, audios, and documents to complete processes faster.


Share location information in real-time to enhance delivery experiences.


Use the contact array to send contact information to your users.

User Verification

Securely protect customer accounts with two factor authentication.


Build a chatbot to assist users with getting FAQs answered faster.

How our customers use WhatsApp to improve customer support

We've teamed up with some of our customers to share their stories. Read how businesses, across various industries, have successfully used the WhatsApp Business API for better service and support.

We offer three pricing bundles to suit your business needs

Use cases for WhatsApp Business API:

From R1699

per month

Monthly Active Users
  • Counts the number of unique users you engaged within a calendar month.

  • The best option for multiple messages to a limited set of users.

  • Use Cases: newsletters, daily updates.

From R1499

per month

  • Counts the amount of 24-hours window messages to a unique user.

  • The best option for chats with customers with a clear start and endpoint.

  • Use Cases: customer support, Q&A, conversational bots.

From R999

per month

  • Counts all inbound and outbound messages to applicable channels.

  • The best option for single messages with limited responses.

  • Use Cases: notifications, reminders, marketing

What is a Monthly Active User (MAU)?

A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.

WhatsApp Commerce, end-to-end shopping.

The WhatsApp Business Platform allows brands to enable commerce features inside WhatsApp. The new feature offers a simple way for businesses to showcase and sell their products, without leaving chat. 

Companies using WhatsApp Business API

Can chat with customers in two ways:

Customer Care Window

Respond to customer-initiated conversations over WhatsApp for free within 24 hours of the first message being sent. Enable your contact center agents to send session and template messages.

WhatsApp API Rich Message Templates

Collect opt-ins from your customers so you can initiate the conversation with rich message templates. Send alerts and notifications which can be sent both in and outside the 24 hour window.

Start testing WhatsApp Business

Register on our platform to get started with the WhatsApp Business Solution. Request access via the WhatsApp icon and set up the WhatsApp sandbox to start testing right away.

Request accessChat to us on WhatsApp

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