When speaking about WhatsApp for Business, it is important to understand the difference between WhatsApp Business App and API. The App was built with small business owners in mind. The API was built for larger businesses sending high volume business to customer support and notifications.
Compare the differenceUsing WhatsApp for business messaging allows you to communicate with your customers more effectively, whilst reducing pressure on your customer support team. Why? Because WhatsApp Business API provides a host of features for an improved interaction and customer experience management by multiple support agents.
Multi-agent access via professional support software.
Onboarding program and 24/7 CM.com support.
POPIA compliant and end-to-end encrypted messaging.
Chatbot integration and conversation automation.
✔️ Mobile Service Cloud: Receive incoming support queries or start a conversation with your customers on WhatsApp. Manage all your messaging channels together in one easy to manage dashboard and provide the best customer support.
✔️ Simple Integration via API: Our Business Messaging API enables you to send messages from your own system so you can have two-way conversations via SMS, WhatsApp, Apple Messages for Business, RCS, Viber, Twitter, Push, Facebook Messenger, Google Business Messages, and Instagram Messaging.
Create a bot that fully automates conversations at every stage of your funnel and speed up customer resolution. Leave repetitive questions to your chatbot and hand over the conversation to a customer support agent when necessary.
Discover our Scripted Chatbot yourself. Add +27213002253 to your contacts list and send a message saying ˝Hi˝ over WhatsApp or scan the QR code.
Available on WhatsApp and any other channel and device.
Easy to build and manage without programming.
Guaranteed results.
The WhatsApp Business Platform allows brands to enable commerce features inside WhatsApp. The new feature offers a simple way for businesses to showcase and sell their products, without leaving chat.
Read blogSend images, videos, audios, and documents to complete processes faster.
Share location information in real-time to enhance delivery experiences.
Use the contact array to send contact information to your users.
Securely protect customer accounts with two factor authentication.
Build a chatbot to assist users with getting FAQs answered faster.
We've teamed up with some of our customers to share their success stories. Read how businesses, across various industries successfully use the WhatsApp Business API for better service and support.
The ability to initiate transactions via WhatsApp Business API solves the problem of prohibitive data costs, but also translates into increased accessibility of Hello Paisa’s customer base.
Cash Crusaders was looking for the simplest form of communication with customers which led them to WhatsApp Business API via CM.com.
CompareGuru streamlined and automated their client communication with Mobile Service Cloud via CM.com.
The visitors of Dept Festival received program updates on their mobile phone via WhatsApp so they wouldn't miss a thing.
Compare the use cases below
per month
Counts the number of unique users you engaged within a calendar month.
The best option for multiple messages to a limited set of users.
Use Cases: newsletters, daily updates.
per month
Counts the amount of 24-hours window messages to a unique user.
The best option for chats with customers with a clear start and endpoint.
Use Cases: customer support, Q&A, conversational bots.
per month
Counts all inbound and outbound messages to applicable channels.
The best option for single messages with limited responses.
Use Cases: notifications, reminders, marketing
A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.
Respond to customer-initiated conversations over WhatsApp for free within 24 hours of the first message being sent. Enable your contact center agents to send session and template messages.
Collect opt-ins from your customers so you can initiate the conversation with rich message templates. Send alerts and notifications which can be sent both in and outside the 24 hour window.
with WhatsApp Business for companies
To kickstart WhatsApp Business API onboarding, register for free on our platform. Existing customers can simply log in to get started.
Once logged in, you will find "Channels" on your dashboard - request access via the WhatsApp icon. We'll keep you informed and updated throughout the onboarding process.
WhatsApp Business accounts require a verified Facebook Business Manager Account to be able to use WhatsApp. We recommended starting this process early.
Choose CM.com as your official WhatsApp Business Solution provider and easily manage all your conversations with Mobile Service Cloud.
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