WhatsApp Business API.

Wow your customers with always-on support and time-critical notifications with the world's most popular messaging app.

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The WhatsApp Business App vs API. What's right for you?

When speaking about WhatsApp for Business, it is important to understand the differences between the WhatsApp Business App and the API. The App was built with small business owners in mind. The API was built for larger businesses sending high volume business to customer support and notifications.

Compare the difference

Enrich your customer service and support efforts, 24/7/365

Using WhatsApp for your business messaging opens the door for better communication with your customers, whilst reducing pressure on your customer support team. Why? Because the WhatsApp Business API provides a host of features for improved interaction and customer experience management by multiple support agents.

  1. Multi-agent access via professional support software.

  2. Onboarding program and 24/7 CM.com support.

  3. GDPR compliance and end-to-end encrypted messaging.

  4. Chatbot integration and conversation automation.

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whatsapp business message flow

How our customers use WhatsApp to improve customer support

We've teamed up with some of our customers to share their success stories. Read how businesses, across various industries successfully use the WhatsApp Business API for better service and support.

Real-time notifications and support via chatbot or agents.

Media

Send images, videos, audios, and documents to complete processes faster.

Location

Share location information in real-time to enhance delivery experiences.

Contacts

Use the contact array to send contact information to your users.

User Verification

Securely protect customer accounts with two factor authentication.

Chatbots

Build a chatbot to assist users with getting FAQs answered faster.

Access WhatsApp via API or WebApp

✔️ Mobile Service Cloud to easily manage your conversations: Receive incoming support queries or start a conversation with your customers on WhatsApp. Manage all your messaging channels together in one easy to manage dashboard and provide the best customer experience.

To the Mobile Service Cloud >

✔️ Simple Integration via API: Our Business Messaging API enables you to send messages from your own system so you can have two-way conversations via SMS, WhatsApp, Apple Business Chat, RCS and Viber.

To the API docs >

contact center agents illustration

Use a chatbot to automate your conversations

Create a bot that fully automates conversations at every stage of your funnel and speed up customer resolutions. Leave repetitive questions to chatbots and hand over the conversation to a customer support agent when necessary This way, you can still be of real value to your customers whilst offering 24/7 support.

  1. Available on WhatsApp and any other channel and device.

  2. Easy to build and manage without programming.

  3. Guaranteed results.

More about Chatbots
chatbot illustration

Website customer support via WhatsApp live chat

Being present and reachable via WhatsApp means providing instant communication to customers, with a significant impact on the customer experience.

However, on WhatsApp, you can’t search for companies - by name or location. Therefore, you’ll need to make your WhatsApp service visible to your customers throughout each step in the customer journey. For that purpose, we have some suggestions, with this code.

  1. For website and desktop visitors: Scan the QR code.

  2. For website and desktop visitors: Open WhatsApp web.

  3. For mobile device visitors: Automatically open the WhatsApp chat.

To the blog
WhatsApp Web Chat QR code

Companies using the WhatsApp Business API

Can chat with customers in two ways:

Customer Care Window

Respond to customer-initiated conversations over WhatsApp for free within 24 hours of the first message being sent. Enable your contact center agents to send session and template messages.

About Customer Care

Rich Message Templates

Collect opt-ins from your customers so you can initiate the conversation with rich message templates. Send alerts and notifications which can be sent both in and outside the 24 hour window.

About Message Templates

WhatsApp for Business

Conversational bundle pricing *

Monthly Active Users (unique customers) Price **

Up to 500

R 1,499 / month

Up to 1000

R 2,299 / month

Up to 2500

R 3,799 / month

Up to 5000

R 5,299 / month

Up to 10000

R 7,499 / month

> 10000

Contact us for custom pricing

* One-time onboarding fee of R 7,499 applies

** Excluding Cost per Templated Message


What is a Monthly Active User (MAU)?

A monthly active user is a unique contact point (phone number or social media channel ID) with whom conversations were held within a calendar month - regardless of the number of conversational messages exchanged between end users i.e. customer and a WhatsApp Business account.

Get started in 3 easy steps

With WhatsApp Business for companies

Register on our platform

To kickstart the process, register for free on our platform. Existing customers can simply log in to get started.

Get started now

Request access

Once logged in, you will find "Channels" on your dashboard - request access via the WhatsApp icon. We'll keep you informed throughout the on-boarding process.

WhatsApp for customer service

Once approved by WhatsApp, you can start sending messages. Use the Mobile Service Cloud or the WhatsApp API to deliver excellent customer support via WhatsApp.

Connect to the WhatsApp Business solution today

Choose CM.com as your official WhatsApp Business Solution provider and easily manage all your conversations with the Mobile Service Cloud. Start the conversation on WhatsApp and provide a world class mobile customer experience.

Request accessChat to us on WhatsApp

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