Boost Support with the WhatsApp Business API

Send notifications with our API for WhatsApp Business or streamline omnichannel conversations with our Customer Contact tool.

With the CM.com API for WhatsApp, you can connect with your customers globally in their favourite messaging app.

Using WhatsApp for your business messaging opens the door for better communication with your customers, whilst reducing pressure on your customer support team - an opportunity to build long-lasting relationships.

From alerts to general support queries, exceed expectations with the WhatsApp Business Solution:

Alerts and notify: From flight alerts to booking confirmations.
Customer support: Support customer with two-way conversations.
SMS fall-back: Ensure messages delivery during limited network.

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✔️ One Contact Center tool for all your conversations: Receive incoming support queries or start a conversation with your customers in a single inbox. Our web-based interface combines conversations from Facebook, WhatsApp, Twitter, SMS, Telegram and Viber together in one inbox.

To Customer Contact >

✔️ Simple Integration via API: Our Business Messaging API enables you to send messages from your own system so you can have two-way conversations via SMS, WhatsApp, Apple Business Chat, RCS and Viber.

To the API docs >

Media

Send images, videos, audios, and documents to complete processes faster.

Location

Share location information in real-time to enhance delivery experiences.

Contacts

Use the contact array to send contact information to your users.

User Verification

Securely protect customer accounts with two factor authentication.

Chatbots

Build a chatbot to assist users with getting FAQs answered faster.

How our Customers use WhatsApp to Improve Customer Support

We've teamed up with some of our customers to share their success stories. Read how businesses, across various industries successfully use the WhatsApp Business API for better service and support.

Being present and reachable via WhatsApp means providing instant communication to customers, with a significant impact on the customer experience.

However, on WhatsApp, you can’t search for companies - by name or location. Therefore, you’ll need to make your WhatsApp service visible to your customers throughout each step in the customer journey. For that purpose, we have some suggestions, with this code.

For website and desktop visitors: Scan the QR code.
For website and desktop visitors: Open WhatsApp web.
For mobile device visitors: Automatically open the WhatsApp chat.

To the blog

Customer Care Window

Respond to customer-initiated conversations over WhatsApp for free within 24 hours of the first message being sent. Enable your contact center agents to send session and template messages.

About Customer Care

Rich Message Templates

Collect opt-ins from your customers so you can initiate the conversation with rich message templates. Send alerts and notifications which can be sent both in and outside the 24 hour window.

About Message Templates

R1,534

Per month

Essentials

First business profile = free
Extra business profile = NA
10 Templates
5000 messages included P/M
Above 5k messages: R0,31 CM fee applies
Volume discounts not available
Prices excl 15% VAT

R4,634

Per month

Business

First business profile = free
Extra business profile = R1,534 P/M
100 Templates
50,000 messages included P/M
Above 50k messages: R0,19 CM fee applies
Volume discounts not available
Prices excl 15% VAT

R7,735

Per month

Enterprise

First business profile = free
Extra business profile = R1,534 P/M
Unlimited Templates
50,000 messages included P/M
Above 50k messages: R0,13 CM fee applies
Volume discounts available
Prices excl 15% VAT

Connect to WhatsApp

Create an Account on CM.com

To kickstart the process, register for free on our platform. Existing customers can simply log in to get started.

Get started now

Request Access

Once logged in, you will find "Channels" on your dashboard - request access via the WhatsApp icon. We'll keep you informed throughout the on-boarding process.

WhatsApp for Customer Service

Once approved by WhatsApp, you can start sending messages. Use our Contact Center tool or the WhatsApp API to provide customer support via WhatsApp.

Updates to the opt-in policy for business-initiated messages via the WhatsApp Business API

Jun 30, 2020 • WhatsApp

On July 9th, WhatsApp will update its opt-in policy and will improve the quality rating. A valuable update that enables you to maintain the high level of service you provide through the favourite channel of your customers.

CM.com partners with Graylink to unveil Back2Work - WhatsApp Solution for employees returning to work

Jun 05, 2020 • WhatsApp

As millions of South Africans are set to return to their workplaces from June, following the President’s level 3 lockdown announcement, businesses are concerned about reopening their doors to potentially infected employees, and with that, the top priority for local companies right now is filtering employees back into offices, safely.

How to use WhatsApp Business – 3 creative tips with customer use cases

Jan 27, 2020 • WhatsApp

WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?

RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses

Jan 15, 2020 • WhatsApp

Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry. Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.

How to use the WhatsApp Business solution in: The sports, fitness and wellbeing sector

Jan 08, 2020 • WhatsApp

In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?

How to attract customers to your WhatsApp Business channel for customer care with 6 touch points?

Jan 07, 2020 • WhatsApp

The answer to this question strongly depends on what goals you have in mind for your customer care. So, what is your WhatsApp Business use case? Throughout the customer journey, WhatsApp can be used to increase conversion rates and improve customer satisfaction. This means WhatsApp isn’t just here to help you solve incoming questions. Actively promoting the use of WhatsApp will help you promote sales. And because there are so many ways to promote WhatsApp as your communication channel, we’ll list the most important ones here.

Conversation starters: Where and how to direct your customers to WhatsApp Business

Jan 07, 2020 • WhatsApp

Adding WhatsApp as a customer care channel opens the door to improved efficiency for your customer service team, as well as offering a better experience for your customers. But only if your customers actually use WhatsApp to get in touch with you instead of phoning or emailing. So, how do you promote WhatsApp as your customer care channel?

Why 2020 will be awesome: Trendwatchers on top tech innovations

Dec 10, 2019 • WhatsApp

Curious to find out what next year has in store? Luckily, the CM team is full of tech enthusiasts, always on top of upcoming trends in mobile. We asked our very own trendwatchers about the innovations for 2020 they’re most excited about. Ready? Here we go!

Black Friday weekend is coming, is your mobile messaging strategy ready?

Nov 08, 2019 • WhatsApp

Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.

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Boost Support with the WhatsApp Business API

Send notifications with our API for WhatsApp Business or streamline omnichannel conversations with our Customer Contact tool.

Experience the Power of the WhatsApp Business Solution

Enrich Your Customer Service & Support Efforts, 24/7/365

Enable Customer Support from Our Platform or Yours