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WhatsApp Business

Make every conversation count via WhatsApp

Provide always-on and personalised support and turn conversations into revenue on one of the most popular messaging channels.

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Use WhatsApp as marketing channel and increase conversions

Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalised communication with your audience.

Offer your customers service on WhatsApp anytime, anywhere

Add WhatsApp to your contact centre and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.

Provide the best shopping experience on WhatsApp

Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.

Secure online data with WhatsApp

Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.

Improve customer experiences with WhatsApp Business

Connect with today's customers

Offer world-class customer service and minimise friction in the buying and customer journey on your customer's favourite messaging app.

Initiate more conversations

Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the information they need.

Benefit from powerful features

Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.

Automate conversations with a chatbot

Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot so your agents can focus on the conversations that really matter.

Discover more about the WhatsApp Business Platform

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WhatsApp Business Platform Guide

In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.

Download the guide

Why choose CM.com for WhatsApp Business

  1. Fast implementation and migration
  2. Easily integrated via API or software
  3. High-level customer support
  4. GDPR-compliant & secured

FAQs on WhatsApp Business

What is WhatsApp Business

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WhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.

WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.

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What WhatsApp Business features can businesses use

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Features of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.

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What is the pricing for WhatsApp Business

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Choose your messaging subscription and pick the pricing model to match your needs:

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How to use WhatsApp chatbot

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A WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.

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How to use WhatsApp for OTP

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One Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.

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What is WhatsApp Commerce

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WhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.

Learn more

Difference between WhatsApp on-premise API and cloud API

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The features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.

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Data security is an integral part of any organisation. Yet, how can businesses protect sensitive information in a world where employees and customers access online accounts from multiple devices and channels? Two-Factor Authentication (2FA) is the answer.

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WhatsApp vs SMS: which messaging channel is right for your business?

WhatsApp and SMS are widely used messaging channels, boasting incredible user numbers. In the UK alone, WhatsApp has over 30 million users, and 111.8 million consumers have mobile devices with SMS built-in, making both powerful channels to reach customers. But what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your audience and business?

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