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whatsapp-marketing-strategy AI

WhatsApp Marketing Strategy for Indian Businesses: From Broadcast to Conversational Commerce

Indian businesses relying solely on WhatsApp broadcasts may miss valuable customer engagement opportunities. Consistent growth comes from an interactive, two-way messaging experience. A suitable WhatsApp Business API solution powered by conversational AI brings e-commerce, BFSI, and EdTech brands improved engagement, cart recovery, and better conversion rates. CM.com India's agentic AI platform Halo, with robust multilingual support, makes that shift seamless.

6 minutes read Jul 07, 2026
ai-powered-email-personalisation AI

AI-Powered Email Personalization: How Indian Brands Can Boost Open Rates

Generic email campaigns falter as they overlook major factors, including customer intent, timing, and email context. Agentic AI-powered email personalization tools analyze customer behavior, buying history, and engagement patterns deeply. They offer user-focused content at the right time. CM.com India's agentic email marketing solution improves open rates, increases conversion rate, and builds stronger customer journeys.

6 minutes read Jun 24, 2026
bulk-sms-for-business-communication-in-india CM.com

Why Bulk SMS Remains a Powerful Channel for Business Communication in India

Bulk SMS is a highly effective communication tool for Indian businesses. Its high open rates, no internet reliance, and instant delivery make it truly flexible. Brands use it to send transactional updates, promotional campaigns, and user notifications at scale. CM.com India's feature-rich SMS platform helps brands automate, personalize, and schedule communication effectively across different segments.

6 minutes read Jun 16, 2026
rcs-reduce-cart-abandonment RCS

How Indian E-Commerce Brands Can Use RCS to Reduce Cart Abandonment

Cart abandonment causes daily revenue loss for Indian brands. RCS business messaging solutions tackle this with interactive, personalized, and visually rich recovery messages. It supports the shopper's default messaging app. With features like verified sender profiles, two-way messaging, and SMS fallback, RCS offers a more interactive and engaging experience than traditional SMS and can complement email-based recovery campaigns.

6 minutes read Jun 16, 2026
whatsapp-vs-messenger-vs-rcs RCS

WhatsApp vs Messenger vs RCS: Choosing the Right Platform for Business Communication in India

In the mobile-focused Indian market, brands must choose the right messaging platform for user engagement, workflow automation, and strong revenue. This blog compares WhatsApp, Messenger, and RCS, shows their capabilities, industry use cases, and viability for conversational commerce. Learn how CM India’s agentic AI-powered WhatsApp Business solution helps brands offer real-time, interactive, and personalized customer communication.

6 minutes read Jun 09, 2026
instagram-ai-chatbots AI

What are Instagram AI Chatbots? Key Benefits for Business Growth & Customer Engagement Automation

Learn about Instagram agentic AI chatbots and how they enable Indian brands to convert DMs, comments, reel comments, and story replies into useful customer engagement weapons. Agentic AI-based chatbot automation solutions speed up brand response time, qualify leads, and uplift overall customer experience. They enable Indian brands to engage and convert target users across Instagram and major digital platforms.

6 minutes read Jun 08, 2026
conversational-ai-india-types-of-ai Conversational AI Cloud

Conversational AI India: Types of AI in Customer Experience and Use Cases

Learn how Conversational AI is transforming the customer experience in India, helping businesses deliver real-time, humanlike assistance through AI chatbots. Explore the types of Conversational AI practical use cases, benefits, and challenges. Gain insights on implementing AI-driven customer service to enhance engagement, efficiency, and satisfaction across industries.

6 minutes read Jun 03, 2026
conversational-commerce-in-india Commerce

Conversational Commerce in India: How to Turn WhatsApp Chats into Sales & Revenue

Discover how WhatsApp conversational commerce is transforming sales in India. Learn how brands use agentic AI-powered chatbots, interactive messaging, and automation to improve customer engagement, reduce cart abandonment, and enhance revenue. Customized conversational commerce solutions help optimize sales, retention, and operational efficiency.

6 minutes read May 27, 2026
whatsapp-marketing-automation Marketing

WhatsApp Marketing Automation: How to Drive Sales

Discover how to use WhatsApp marketing automation to drive sales and conversions for your business. Learn how SMBs use automated workflows, personalized messages, and CRM integration to drive sales, conversions, and offer real-time support, benefiting India’s digital-first consumers.

6 minutes read May 14, 2026
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