Customer Data Platform

Unlock Data With Our Customer Data Platform•

Eliminate data silos and create 360° customer profiles by unifying data from all your online and offline sources.

Many of our users have large amounts of data, but their core business is not digital. Their customer data is generated across multiple systems that have no marketing & communication capabilities.

Our Customer Data Platform (CDP) connects to those systems and creates unified customer profiles. Ready to use for marketers. Enabling them to provide richer customer experiences and improve customer engagement.

Build 360° Customer Profiles
Segment Based on Customer Behavior
Achieve 1:1 Personalization
Automate With Workflows

Customer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.

We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.

Benefit from the power of unlimited data sources
Integrate data via Webhooks, API integrations, or CSV imports
Unify your customer data into 360˚ customer profiles

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Once your customer data is fully integrated in the Mobile Marketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.

The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.

Segment based on behavior targeting
Segment based on events or demographics
Filter segments by permissions to ensure GDPR compliancy

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One size does not fit all. Customers expect personalized offerings catered to their preferences. You can do this by collecting data events of their interactions.

And by personalizing your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.

Know what your customer want
Personalize customer experiences
Use real-time smart segments

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Once you know what your customer wants, you now need to reach them at the right moment and place.

The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.

Start omnichannel conversations via Email, SMS, or WhatsApp
Automate with personal workflows
Use advanced campaign management

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Seamless Customer Onboarding

Create automated sign-up journeys that give your customers a wow feeling from the first point of contact.

Turn Anonymous Customers Into Profiles

Know who your customers are and what they want by collecting their data through giveaways, QR codes and registration forms.

Re-Engage and Increase Retention

Know why your customers are inactive and reactivate them with personalized messages through their preferred channel.

Engage at the Most Special Moments

Create personalized offers for special moments such as birthdays and anniversaries, that customers will never forget.

Professional Services

Our best in-house Customer Success and Professional Service teams are here to help you get the most out of the Mobile Marketing Cloud. Whether that’s by finding solutions to your challenges or helping you turn your innovative campaign ideas into reality.

Get Inspired

Mar 01, 2023 • Customer Data Platform

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

Jun 21, 2022 • Customer Data Platform

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

May 25, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 22, 2022 • Customer Data Platform

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

Feb 10, 2022 • Customer Data Platform

Personalization: New Gamechanger in the Healthcare Sector

With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.

Feb 10, 2022 • Customer Data Platform

How To Build a Robust Customer Service Strategy in 2022

With customer service becoming the new benchmark for successful businesses, the need to sharpen your CX strategies has become eminent. A study by Esteban Kolsky states that 34% of companies are implementing “customer journey mapping” into their customer service. A user experience journey is mapped before and after using a product, customer service paves the path to ensure a seamless journey benefiting both the brand as well as the customer. This blog walks you through the benefits of impactful customer service tips that can help your eCommerce business immensely.

Jan 27, 2022 • Customer Data Platform

Prepare For Hyper-Personalization

Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.

May 26, 2021 • Customer Data Platform

Customer Data Platforms (CDP): The Key to An Ultimate Omnichannel Customer Experience

Until recently, marketing automation was mainly focused on email. Although, email is still a primary communication channel, it’s not the only channel you can use to expand your reach. Today’s customers living in a hyper-connected world want interactions with your brand that are more personalized and through their preferred channels. This includes all mobile messaging channels like SMS and WhatsApp. But, to be truly omnichannel and automated, you need to first unify your customer data – best done with CDP.

Apr 11, 2021 • Customer Data Platform

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.