A unified Customer Data Platform to create 360° profiles, deliver personalized experiences and boost growth.
Increase relevance and revenue with personalization at every touchpoint
Easily consolidate exsiting data platforms and remove redundant tools.
Empower employees to access and understand customer data all in one place.
Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touchpoints into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.
Monitor visitors browsing patterns and merge with the relevant profile when possible.
Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.
Accurately identify and merge data from the same individual into 360° customer profiles.
Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalized 1:1 interactions.
Connect existing data sources and allow the AI to learn from the start and continuously with every interaction.
Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions
Gain transparency and view insights into why certain AI-driven recommendations have been suggested.
Easily identify and segment customer profiles based on historical interactions and real-time behavior. With just a few clicks you can easily create data-driven audiences for every campaign.
Create, automate and activate campaigns based on customer behavior and triggers to reach your customers at the right time, with the right information and on the right channel.
Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.
Our Engagement Platform connects our Customer Data Platform with marketing to ensure all data is directly available to deliver personalized campaigns and tailored content.
Our Engagement Platform integrates our Customer Data Platform with customer service, providing all marketing and service data right next to the conversation, all in one screen.
Our Engagement Platform connects customer data with our chatbots to ensure personalized conversations and vice versa, extracts data from chatbots to the Customer Data Platform.
When we're building email campaigns we can access real-time data directly through the CM.com platform. We can then interrogate that data in terms of who we want to talk to, create a subsegment and tailor our communication to that group.
We want to be using CM.com’s platform as much as we can because it gives us more information about what our supporters and the people who are attending Sophia Gardens want and then we can set up their experience accordingly.
With all stored information in the Customer Data Platform, the most complete, 360-degree view of the fan was created. Based on that data, Mobile Marketing Cloud gave the Dutch Grand Prix the opportunity to communicate with all fans in a personal, practical way.
A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.
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Cookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.
First-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.
Learn moreClient and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.
Learn moreUsers switch between websites, mobile apps, email, and social media, leaving fragmented data. CM.com India's Customer Data Platform unites these scattered data sets into single user profiles. This blog covers CDP, compares it to CRMs, and data safety compliance, costs, and implementation.
Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.
Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.
Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?
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Integrate Customer Data With Marketing
