Every brand says it is "customer-centric." Far fewer can answer a simpler question. When your customer wants to hear from you, are you in the place they would actually look? They have already decided. A teenager lives in direct messages. A parent might only ever pick up the phone. There is no single "right" channel anymore, only the one each individual customer prefers. The mobile device has quietly become the remote control of our lives, and more of our buying and support now happens there. The brands pulling ahead are not the ones shouting on every platform. They are the ones meeting each customer in the channel that customer chose. Here are four worth getting right.
Agentic AI is shifting revenue generation from fragmented interactions to continuous, real-time execution. It enables systems to not just identify opportunities, but actively move them forward and drive outcomes.
Business messaging is evolving rapidly. While SMS has long been the backbone of mobile communication between businesses and customers, new technologies are expanding what messaging can do. Rich Communication Services (RCS) is emerging as the next generation of messaging, enabling interactive conversations, branded experiences, and richer customer engagement directly within the native messaging app. For organizations developing their communication strategies in 2026, understanding the differences between SMS and RCS—and how they work together—is essential.
Customer expectations for fast, personalized support continue to rise. Artificial intelligence is helping businesses meet those expectations by transforming conversations into intelligent, outcome-driven interactions.
AI agents are your virtual helpers. Digital employees designed to perform specific tasks within an Agentic AI framework. What type of tasks? Anything you can think of: Analyzing data, writing emails, automating cancel or renewal processes, creating tickets, and so on and on and on. But how do you create these AI agents? Let us show you how.
A contemplation on CM.com in the era of AI Agents.
Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realize! Discover Agentic AI!
As we begin 2025, the customer experience (CX) landscape is moving faster than ever. Significant progress is being made in advancing Generative AI towards Agentic AI, driving efficiencies from service to marketing, Apple has also launched RCS on iOS, leading to new channels to engage customers, and finally, businesses are using automation to meet customers’ demands of personalized interactions and instant responses across every channel.
RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.
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