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Customer Data Platform

Know Your Customers As Individuals

A unified Customer Data Platform to create 360° profiles, deliver personalized experiences and boost growth.


Increase Customer
Lifetime Value

Increase relevance and revenue with personalization at every touchpoint

Reduce Total Cost of

Easily consolidate exsiting data platforms and remove redundant tools.

Establish One
Source of Truth

Empower employees to access and understand customer data all in one place.

Rich Customer Profiles For Rich Relationships

Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touchpoints into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.


Web Tracking

Monitor visitors browsing patterns and merge with the relevant profile when possible.

Integrate Data

Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.

Identity Resolution

Accurately identify and merge data from the same individual into 360° customer profiles.


Predict The Next Step in Your Customers Journey with AI

Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalized 1:1 interactions.

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Conversational AI Cloud personalize to your needs drag and drop

Self-Learning AI

Connect existing data sources and allow the AI to learn from the start and continuously with every interaction.

Conversational AI Cloud control your answers

Control Your AI

Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions


No Black Box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Integrate across all sources

apple business chat
facebook messenger
instagram messaging
google business messaging

Personalized Communications Made Easy

Why Work With's Customer Data Platform?

  1. First-Party Data Collection
  2. Controlled Data Retention
  3. Integrated Analytics & Insights
  4. Advanced AI Predictions
  5. GDPR-Compliant & ISO 27001

Goodbye Siloed Solutions.
Hello Engagement Platform.

Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.

Here's What Our Customers Have to Say

Find Answers To Your Questions

What is a Customer Data Platform (CDP)?

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A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

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What is Cookieless Data Collection?

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Cookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.

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What is First-Party Data Collection?

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First-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.

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What is Server-Side Tracking?

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Client and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.

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Latest Articles

Dec 16, 2022 • Customer Data Platform

CPaaS vs. DIYing a Communications Platform: Which is Best?

With customers being at the heart of your business, you’ll need a means of communicating with them, whether for marketing, support, or operational purposes. So what are your options if you’re in the market for a communications platform?

Oct 10, 2022 • Customer Data Platform

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel pressured to do more in the same amount of time. Marketing automation helps marketers to focus on what’s essential by automating recurring tasks and managing leads. But what is marketing automation exactly? We’ll answer all your questions in this blog and suggest one of the most helpful marketing automation tools to help you work more efficiently.

Engage why you need a CDP
Sep 01, 2022 • Customer Data Platform

Why Do You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

ecommerce industry blog
Jun 27, 2022 • Customer Data Platform

How to Increase Customer Retention on Service Delivery in Retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So, are you ready for an explosive growth? As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

Jun 19, 2022 • Customer Data Platform

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

Why Unify Customer Data
Feb 21, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

trend 2022 mobile marketing cloud
Feb 07, 2022 • Customer Data Platform

Digital Marketing Trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and working through the weekend. We can all do a lot more by embracing some of the digital marketing tools at our disposal. 

Sep 27, 2021 • Customer Data Platform

What is Proptech?

Over the last few years, the local real estate industry has been leveraging on new channels to market to buyers, such as using YouTube or TikTok to showcase homes. However, the industry has been comparatively slow to pick up on the benefits of marketing technology and automation. Here we dive into some of the technological advances that should be considered in order to stay competitive.

Jul 13, 2021 • Customer Data Platform

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

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