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Reach Your Audience

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Latest Articles

Aug 08, 2022 • Mobile Service Cloud

Exceptional Customer Service Starts With a Chat (App)

If a person needed customer support, they might have previously picked up the phone. They might have even sent an email. But what if there was an alternative channel that could help them get their issue addressed almost instantly?
Aug 01, 2022 • Conversational AI

Optimising Customer Service With the Right Metrics

If you’re investing a sizeable budget in refreshing the way your customer service operates, you’ll naturally want to see significant ROI. It’s easy to focus on immediate results and then forget the iterative process of refining a solution to ensure it’s still delivering in 12 or 24 months and beyond.
Jul 25, 2022 • Customer Experience

Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, good customer experiences, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.
Jul 11, 2022 • SMS

SMS Marketing Use Cases for B2B to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.
Jul 04, 2022 • Mobile Marketing Cloud

How to Get More Leads With SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you can set up your message, send it out to your target market and analyze the results. But how do you improve that message for better results the next time you send out your SMS or email?
Jun 27, 2022 • Mobile Service Cloud

How to Increase Customer Retention on Service Delivery in Retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So, are you ready for an explosive growth? As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.
Jun 19, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.
Jun 13, 2022 • Mobile Service Cloud

Six Things Customer Service and Retail Brands Get Wrong About Customer Loyalty

Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?
Jun 06, 2022 • Customer Experience

The Future of Customer Service Starts with Multidisciplinary Teams

86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand — forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional and positive customer experiences.
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