messaging
Channels

Every channel your customers use, one platform to run them.

Reach customers on any channel and manage your conversations from one place.

Build it yourself with our API, or run it on the CM.com platform.

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Reach and manage every conversation, on any channel

No separate contract or integration per channel. Connect once, and reach customers on any channel they use, from one platform.

All channels, one interface

WhatsApp, RCS, SMS, Email, Voice, and more, all in one interface.

Never lose the thread

Move between channels and pick up any conversation right where it left off.

Rich features, built in

Quick replies, chatbots, and AI agents, plus images, video, and locations, out of the box.

API or platform? Two ways to use every channel

Customer Context Platform

Switch channels. The context doesn't.

Every channel gets you into the conversation. What keeps it going is what's underneath: the Customer Context Platform connects every message, call and order into one profile. So the conversation that starts on WhatsApp and continues by phone still has the full history behind it, no re-explaining, no starting over.

The more channels a customer uses, the sharper that picture gets. And whichever channel a team or an AI agent replies on, they're working from the same one.

Put context to work

See how businesses in your industry use these channels

Every industry uses conversational channels differently. Here's how four of our customers put them to work.

Ready to start?

Get started with one channel or all of them. Start small, grow big with a platform that scales with you and your customers.

Latest Articles

Multi-channel vs. omni-channel Connect

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

5 minutes read Jan 30, 2023
whatsapp-business-blog_image-tracking-order-updates Connect

How to Use WhatsApp for Tracking and Order Updates

Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

4 minutes read Jan 25, 2023
whatsapp-business-blog_image-abandoned-carts-stock-wishlist Connect

How WhatsApp Business Can Help With Abandoned Carts Recovery

Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.

4 minutes read Jan 25, 2023
whatsapp-business-blog_image-deals-offers Connect

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

4 minutes read Jan 25, 2023
hero-channel-advisor-blog Connect

Why Engagement on the Right Communication Channels Is Key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

7 minutes read Sep 30, 2022
healthcare-blog image Connect

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

7 minutes read Feb 22, 2022
healthcare-blog-gamechanger Connect

Personalization: New Gamechanger in the Healthcare Sector

With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.

6 minutes read Feb 10, 2022
whatsapp-proactive-messages Connect

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

3 minutes read Jan 03, 2022
instagram messaging for business Connect

Ace Instagram Messaging For Business With CM.com

When it comes to using Instagram Messaging for businesses, it's one of the most convenient and powerful means to build relationships with potential customers, promote and advertise your products/services, and even close sales - all of this at one platform.

6 minutes read Nov 02, 2021
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