In the GCC, Ramadan does not slow conversations down, it reshapes when, how, and why they happen. Many e-commerce brands still treat Ramadan as a short-term campaign window, adjusting working hours, adapting messaging, and increasing promotional activity for a limited time. But for customers, Ramadan is more than a campaign, it marks a shift in rhythm, expectations, and intent. This disconnect in perspective is where customer experiences can start to break down. Ramadan is not about increasing communication. It is about improving it through consistency, relevance, and cultural understanding across every interaction.
More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions. This brings speed, efficiency, and relief from manual, repetitive work. But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate. This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.
' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to post-purchase customer care to turn holiday shoppers into loyal fans of your brand.
The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalized ways. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but also drive sales during the busiest time of the year.
In Dubai’s fast-paced real estate market, companies receive hundreds of property inquiries every day. Buyers expect instant answers about availability, pricing, financing options, and next steps, often outside business hours and in multiple languages. For real estate agents, this creates an enormous workload: qualifying leads, answering (repetitive) questions, scheduling viewings, and chasing prospects who have become unresponsive. Without automation and the right workflows, real estate companies risk losing both efficiency and valuable opportunities. HALO, CM.com’s Agentic AI-powered platform, can transform these processes by streamlining the entire workflow. Besides, AI-agents work 24/7, deliver human-like responses, and handle inquiries instantly. They qualify leads, streamline routine tasks, and free up real estate agents to focus on what really matters: closing deals and building stronger client relationships.
The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the webshop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.
Chatbots have been a valuable tool in the automation journey, helping businesses handle simple tasks and provide instant responses to customers. However, as customer expectations evolve and business operations grow more complex, chatbots are no longer enough. The future lies in virtual agents: intelligent, autonomous systems that go beyond the limitations of chatbots to deliver seamless, personalized, and efficient interactions. This isn’t about choosing between two tools; it’s about embracing the natural evolution of automation. In this blog, we’ll explore how virtual agents differ from chatbots, why they represent the next step forward, and what they can deliver for your business.
An AI platform isn’t just another tool you purchase. It’s the foundation on which your organization operates and innovates. The choices you make today will shape how you work in the future. While you may start with just a few agents supporting specific use cases, over time more processes will be taken over by agents. That’s why it’s critical to ensure the foundation you lay now is cohesive, scalable, and backed by solid governance and compliance.
According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.
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