Integrating Marketing Automation with Conversational Commerce Solutions
CM.com, a global leader in cloud software for conversational commerce is an advocate of strengthening technology to provide top notch service and boost customer delight. Thus, the company collaborated with India’s finest retention and marketing automation platform WebEngage to set new standards in customer experience. This association is to bring world class solutions to the customers by combining retention solutions from WebEngage with the Conversational Commerce solutions from CM.com. The two companies are working with clients across the globe powering their CpaaS requirements as one team and reducing the onboarding time with ground-breaking integrations from WebEngage marketplace.
WebEngage : User Retention Platform
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10 communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like Unilever, L'Oréal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, eXtra Stores and GoIbibo and many more.
CM.com is taking the next step into Conversational Commerce with their software suite by empowering businesses to improve marketing, sales, and customer support. CM.com’s solutions such as mobile marketing cloud, mobile service cloud, conversational AI cloud, E-Sign and communications platforms help brands to engage with their customers while maintaining a personal connect. Communication channels like SMS, WhatsApp, Facebook Business API, Instagram Business API and Apple Messages for Business build an omnichannel presence for business to cater to their customer’s needs with ease.
Speaking about the partnership, Chetan Borkar, CM.com’s Country Manager for India and Sri Lanka says,
“In today’s tech-first world, it is essential for brands to understand the correct use cases of technology while keeping the human connection intact at the same time. CM.com is a believer in personalization catering to the exact needs of the customer without compromising on technology. WebEngage is one of the best user retention platforms, and this partnership will transform the customer experience by integrating a marketplace with mobile and communication channels. It will not only make business operations hassle-free but also ensure that brands receive maximum output at a reasonable cost.”
The current partnership between CM.com and WebEngage is focused on helping WebEngage customers with CM’s communication services such as SMS, WhatsApp, Facebook Messenger and Instagram Messenger. This direct funnel between the marketplace and communication channels creates a seamless experience for brands whilst offering exceptional customer service. In the near future, CM.com and WebEngage aim to add more solutions under their combined suite of offerings.