CM.com - Author for CM.com UK

Mar 01, 2023 • Conversational AI

Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective

With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.

Mar 01, 2023 • Customer Data Platform

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

Feb 21, 2023 • WhatsApp

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.

Feb 21, 2023 • Chatbots

Let’s Talk about the Benefits of Integrating a Chatbot with your Current Tech Stack

At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.

Jan 30, 2023 • Messaging

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Jan 25, 2023 • Mobile Marketing Cloud

Understanding Omnichannel Marketing: A Complete Guide

Omnichannel marketing is a strategy for reaching customers through various channels, including physical stores, websites, social media, email, and mobile apps. Omnichannel marketing aims to provide a seamless and consistent customer experience across all channels, allowing customers to engage with a brand conveniently.

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Jan 25, 2023 • WhatsApp

How to Use WhatsApp Business for Service Automation

The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.

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Jan 25, 2023 • WhatsApp

How to Use WhatsApp for Tracking and Order Updates

Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

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Jan 25, 2023 • WhatsApp

Collect Customer Feedback With WhatsApp Business

Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.

Jan 25, 2023 • Compliance

Tips to Help Prevent Fraud in SMS and Voice Traffic

With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.

Telco infographic blog calling lady customer journey

Jan 25, 2023 • Customer Experience

8 Tips to Improve the Digital Telecom Experience

Technology and software play a fundamental role in the customer journey, so it’s more important than ever that Telco companies engage and communicate with customers digitally to ensure all bases are covered. And the best bit? Doing so is easier than you think, as it merely involves being more proactive with your data.

Nov 02, 2022 • WhatsApp

WhatsApp Commerce - Complete Guide for 2023

Commerce on WhatsApp is a subset of Conversational Commerce, i.e the selling of products and services through messaging channels. In the past year, WhatsApp has launched several features, making it easy for brands to embrace WhatsApp as their #1 digital storefront.

Oct 31, 2022 • WhatsApp

WhatsApp Chatbot: Complete Guide for 2023

India is WhatsApp’s largest market, with 550 million+ people using the platform to connect with their loved ones. Conversations in India are synonymous with WhatsApp. As the platform is powering millions of Indians to stay connected, it has also evolved into a channel that businesses love.

Jun 21, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

Apr 28, 2022

How to increase customer retention based on service delivery in retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.