CM.com - Author for CM.com India

Jun 09, 2026 • RCS

WhatsApp vs Messenger vs RCS: Choosing the Right Platform for Business Communication in India

In the mobile-focused Indian market, brands must choose the right messaging platform for user engagement, workflow automation, and strong revenue. This blog compares WhatsApp, Messenger, and RCS, shows their capabilities, industry use cases, and viability for conversational commerce. Learn how CM India’s agentic AI-powered WhatsApp Business solution helps brands offer real-time, interactive, and personalized customer communication.

Jun 08, 2026 • AI

What are Instagram AI Chatbots? Key Benefits for Business Growth & Customer Engagement Automation

Learn about Instagram agentic AI chatbots and how they enable Indian brands to convert DMs, comments, reel comments, and story replies into useful customer engagement weapons. Agentic AI-based chatbot automation solutions speed up brand response time, qualify leads, and uplift overall customer experience. They enable Indian brands to engage and convert target users across Instagram and major digital platforms.

Jun 03, 2026 • Conversational AI Cloud

Conversational AI India: Types of AI in Customer Experience and Use Cases

Learn how Conversational AI is transforming the customer experience in India, helping businesses deliver real-time, humanlike assistance through AI chatbots. Explore the types of Conversational AI practical use cases, benefits, and challenges. Gain insights on implementing AI-driven customer service to enhance engagement, efficiency, and satisfaction across industries.

May 27, 2026 • Commerce

Conversational Commerce in India: How to Turn WhatsApp Chats into Sales & Revenue

Discover how WhatsApp conversational commerce is transforming sales in India. Learn how brands use agentic AI-powered chatbots, interactive messaging, and automation to improve customer engagement, reduce cart abandonment, and enhance revenue. Customized conversational commerce solutions help optimize sales, retention, and operational efficiency.

May 14, 2026 • Marketing

WhatsApp Marketing Automation: How to Drive Sales

Discover how to use WhatsApp marketing automation to drive sales and conversions for your business. Learn how SMBs use automated workflows, personalized messages, and CRM integration to drive sales, conversions, and offer real-time support, benefiting India’s digital-first consumers.

May 12, 2026 • Customer Experience

Customer Experience in India: How AI and WhatsApp Are Transforming CX

Explore how agentic AI and WhatsApp solutions are transforming customer experience in India with automation, personalized responses, and multilingual support. Learn how brands enhance engagement, retention, and operational efficiency across multiple industries in sync with evolving customer expectations.

Apr 30, 2026 • Marketing

Boost Your Sales with These 5 Digital Marketing Hacks

Enhance your brand’s conversion and retention rates with proven, practical digital marketing strategies. From email automation and conversational WhatsApp marketing to campaign analytics and multichannel optimization, this blog shows Indian SMBs ways to connect workflows, enhance customer experience, and achieve measurable ROI.

Mar 01, 2023 • AI

Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective

With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.

Mar 01, 2023 • Customer Data Platform

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

Feb 21, 2023 • WhatsApp

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.

Feb 21, 2023 • Chatbots

Let’s Talk about the Benefits of Integrating a Chatbot with your Current Tech Stack

At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.

Jan 30, 2023 • Messaging

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Jan 25, 2023 • Mobile Marketing Cloud

Understanding Omnichannel Marketing: A Complete Guide

Omnichannel marketing is a strategy for reaching customers through various channels, including physical stores, websites, social media, email, and mobile apps. Omnichannel marketing aims to provide a seamless and consistent customer experience across all channels, allowing customers to engage with a brand conveniently.

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Jan 25, 2023 • WhatsApp

How to Use WhatsApp Business for Conversational Commerce?

Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.

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Jan 25, 2023 • WhatsApp

Showcase Your Products With WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.