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Jun 21, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

How to increase customer retention based on service delivery in retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

CM.com Partners with WebEngage

CM.com Enters into a Global Partnership with WebEngage to Implement Distinctive Customer Solutions

Feb 22, 2022 • Mobile Service Cloud

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

Jan 24, 2022 • Mobile Service Cloud

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Jan 03, 2022 • WhatsApp

All You Need to Know About WhatsApp Business Opt-Ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

Jan 03, 2022 • WhatsApp

How to use the WhatsApp Business API in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, we explore how these businesses can benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer experience?

Nov 02, 2021 • Instant Messaging

Ace Instagram Messaging For Business With CM.com

When it comes to using Instagram Messaging for businesses, it's one of the most convenient and powerful means to build relationships with potential customers, promote and advertise your products/services, and even close sales - all of this at one platform.

Aug 25, 2021 • Mobile Marketing Cloud

Ways to Skyrocket your E-mail Click Through Rate

Click through rate (CTR) - is one of the most sought after and eluded KPI as far as e-mail marketing is concerned. CTR is a standard metric after open rate for calculating engagement within an e-mail campaign. A high click-through rate is the ratio of e-mail recipients who have clicked on the link in an e-mail that defines your campaign’s success criteria. In short, a high CTR indicates you have enticed the right behavior expected out of your end prospect/client.

Aug 17, 2021 • Conversational Commerce

Conversational Messaging: Seize the Omnichannel Messaging Opportunity

Customer engagement today happens on a variety of online channels. Each one is an opportunity to strengthen the relationship: to attract, engage, interact, and convert customers. Customers expect efficient communication with a business and through their preferred channels and devices - in an effort to solve their queries faster. Most customers expect answers to their questions within 30 seconds, and they prefer mobile as their primary communication channel.

Aug 02, 2021 • WhatsApp

[Webinar Series] WhatsApp Business: Making Customer Engagement Conversational

The present pandemic situation has overwhelmed people, businesses, and customer engagement teams in equal measure. People like to be informed immediately and well, and therefore turn to messaging apps for general inquiries, sales or support queries, and even shopping; and it's not going away anytime soon.

Jul 26, 2021 • Mobile Service Cloud

[Webinar recap] Gen Z Way of Customer Service

Customer service today plays a vital role throughout the entire customer journey. What was once limited to a post-sales experience is now an integral function right from the very beginning of the customer journey. Customers today want to engage with a brand in a more personal way, right when they need to and through the most preferred channels. This shift in customer expectation impacts the enterprise in many ways — and has a significant impact on the customer service function.

Jul 22, 2021 • SMS

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Jul 18, 2021 • Messaging

[Webinar recap] Communication Channels Powering Business Messaging

“Nothing great was ever achieved without communication.” In today’s world, great ideas won’t sell themselves. Having a good idea isn’t enough to become successful unless you communicate successfully with your audience. Communication is key to getting ahead and achieving success in the modern world. So, how can your business effectively communicate and talk to customers’ needs and keep them close? The answer to this is “be where your customers are, on their most preferred channels – we call it conversational messaging.”

Jul 14, 2021 • Chatbots

How E-commerce Brands Can Accelerate Sales with Conversational AI Chatbot

Customers today have easy access to all the channels and data to make decisions without the need to leave their homes. With more customers switching to online shopping during the pandemic, the value of digital channels has increased enormously in the recent past. These shifts in decision-making and buying behavior, especially throughout 2020, have impacted businesses in many ways and have massive implications, especially on e-commerce businesses.

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