CM.com - Author for CM.com UK | Blog

Contact

Jan 30, 2023 • Messaging

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

Jan 25, 2023 • Mobile Marketing Cloud

Understanding Omnichannel Marketing: A Complete Guide

Omnichannel marketing is a strategy for reaching customers through various channels, including physical stores, websites, social media, email, and mobile apps. Omnichannel marketing aims to provide a seamless and consistent customer experience across all channels, allowing customers to engage with a brand conveniently.

Jan 25, 2023 • Compliance

Tips to Help Prevent Fraud in SMS and Voice Traffic

With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.

Nov 02, 2022 • WhatsApp

WhatsApp Commerce - Complete Guide for 2023

Commerce on WhatsApp is a subset of Conversational Commerce, i.e the selling of products and services through messaging channels. In the past year, WhatsApp has launched several features, making it easy for brands to embrace WhatsApp as their #1 digital storefront.

Oct 31, 2022 • WhatsApp

WhatsApp Chatbot: Complete Guide for 2023

India is WhatsApp’s largest market, with 550 million+ people using the platform to connect with their loved ones. Conversations in India are synonymous with WhatsApp. As the platform is powering millions of Indians to stay connected, it has also evolved into a channel that businesses love.

Jun 21, 2022 • Mobile Marketing Cloud

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

How to increase customer retention based on service delivery in retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

CM.com Partners with WebEngage

CM.com Enters into a Global Partnership with WebEngage to Implement Distinctive Customer Solutions

Feb 22, 2022 • Mobile Service Cloud

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

Jan 24, 2022 • Mobile Service Cloud

5 Benefits of Google's Business Messages

Google's Business Messages will allow you to meet your customers where they are in their moment of need. Learn more about this conversational messaging channel and what five benefits it can have for your business.

Jan 14, 2022 • WhatsApp

WhatsApp Business Solution: How to Get Started in 5 Simple Steps

The popularity of WhatsApp as a mobile messaging app is quite evident. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise why businesses globally feel compelling to be available on the customers’ most preferred channel.

Jan 03, 2022 • WhatsApp

All You Need to Know About WhatsApp Business Opt-Ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

Jan 03, 2022 • WhatsApp

How to use the WhatsApp Business API in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, we explore how these businesses can benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer experience?

Nov 02, 2021 • Instant Messaging

Ace Instagram Messaging For Business With CM.com

When it comes to using Instagram Messaging for businesses, it's one of the most convenient and powerful means to build relationships with potential customers, promote and advertise your products/services, and even close sales - all of this at one platform.

Aug 25, 2021 • Mobile Marketing Cloud

Ways to Skyrocket your E-mail Click Through Rate

Click through rate (CTR) - is one of the most sought after and eluded KPI as far as e-mail marketing is concerned. CTR is a standard metric after open rate for calculating engagement within an e-mail campaign. A high click-through rate is the ratio of e-mail recipients who have clicked on the link in an e-mail that defines your campaign’s success criteria. In short, a high CTR indicates you have enticed the right behavior expected out of your end prospect/client.

Is this region a better fit for you?

Go

WhatsApp

Scan & chat

Scan the code with your mobile phone to start chatting or use WhatsApp Web