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SafariNow.com, the largest ecommerce and hotel accommodations website in Southern Africa, has partnered with CM.com for booking-related SMS and email notifications. Partnering with CM.com means SafariNow.com can rely on stable and fast sms messaging routes throughout the African continent and the rest of the world.

South Africa has an increasingly worsening reputation when it comes to online security. Yet, no one is worrying. ‘They just don’t recognize the danger’.

UNICEF South Africa and CM.com announce a long-term and strategic partnership. The announcement comes on World Children’s Day, in which CM.com and UNICEF launch joint methods to promote donations and awareness for children’s rights.

It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.

Business are moving to cloud-based services. Alongside its many great benefits, organisation become more vulnerable to the outside world. Most of today’s online environments are only secured by a username and password, making them an easy target for hackers.

In spite of technological developments in mobile communications over the years, SMS remains a key player in communication. This might be because of the higher delivery rates of SMS compared to alternatives like WhatsApp, Facebook Messenger and Push messaging. But the user friendliness of SMS and the limited data your target audience needs to disclose for you to reach them, further add to the benefits of SMS. A couple of new developments make SMS campaigns even more valuable now.

This week, CM launched a new visual identity and a new website. The old logo was changed for a more connected look, and the website’s usability was improved. Now, it is even easier to reach your audience with our solutions for Text, Talk, Pay and Access.

With SMS Marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns such as Google Search ads to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?

How do you make sure your SMS marketing campaigns are as successful as they can be? This 160-digit marketing starting at R0.17 per SMS with up to 98% open rates offers more opportunities than you might expect. Here, we will share the 7 secrets to successful SMS marketing campaigns with you.

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?