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10 Inspiring Examples of Marketing Automation

Highlighted article • Marketing

10 Inspiring Examples of Marketing Automation

Marketing automation software is a great way to engage with customers, streamline marketing campaigns and reach targeted audiences quickly and efficiently. Here’s a look at types of marketing automation and inspiring examples.

All You Need to Know About Voicebots

Sep 6, 2021 • Conversational Commerce

Today’s customers are demanding more autonomy. They don’t want to call you to answer simple questions, to change their account details, or to follow up on an order. In fact, most customers don’t want to call at all.

The Future Role of AI and Customer Service

Sep 6, 2021 • Artificial Intelligence (AI)

Are you for or against AI and customer service for your business? Do you still have questions about how to implement it, what options are available, and whether or not your customers will respond favourably?

5 Reasons Why Social Messaging Should Be Part of Your Social Media Strategy

Sep 6, 2021 • Conversational Commerce

The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. Transformational products, services, or actions inspire or create major, lasting changes.

The 4 Best Types of Marketing Communication Tools

Sep 6, 2021 • Marketing

If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.

8 Tips to Improve Your eCommerce Customer Support Experience

Sep 2, 2021 • Mobile Service Cloud

The rise of eCommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.

How Apple’s iOS 15 Update Will Change Email Marketing

Aug 19, 2021 • Email

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Why You Should Automate Your Mobile Marketing

Aug 16, 2021 • Latest News

That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.

8 Hot Topics in Hospitality

Aug 13, 2021 • Mobile Marketing Cloud

The hospitality industry is different from other industries because the customer experience is the product. Delivering an outstanding client experience consistently is the key to success. This can be challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year or two. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital and physical services are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 trendiest topics in the hospitality industry. Some of them are accelerated due to the COVID-19 pandemic but they're all just as relevant.

Weighing Up the Benefits of Wet and Dry Signatures

Aug 12, 2021 • Sign

Businesses are increasingly adopting dry or electronic signatures to streamline contract processes, reduce their environmental footprint and lower costs.

How to Ensure a Smooth Candidate Experience Without (digital) Hurdles

Aug 12, 2021 • Sign

We all understand the concept of “customer first” and for most businesses, providing excellent customer service is one of their top priorities. Despite the competition for fresh talent on the job market, this concept does not guide how people think and conduct throughout the hiring process. When it comes to HR and recruitment, a digitalised process may be the way of the future.

WhatsApp QR Code Ideas to Build a Healthy Contact List

Aug 11, 2021 • WhatsApp

When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

5 Use Cases of a WhatsApp Bot

Aug 11, 2021 • Chatbots

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Get Started with Interactive WhatsApp Messages

Aug 11, 2021 • WhatsApp

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

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