Latest news stories from the heart of mobile

The entertainer and
in: Blog & Travel & Leisure

Use Case: The Entertainer puts app downloads in the fast lane with mobile short codes

We’ve all seen the headlines of how spending is shifting from things to experiences. That’s because there is a lot more to be gained from sharing an experience than buying a thing. In short, people are placing much more emphasis on self-care and indulgence. But the balance between experience and saving can be a challenging one: how do you ensure you’re not compromising on your experiences? Enter the ENTERTAINER, a lifestyle solution geared towards eating, seeing and doing more in and around your area, whilst saving money too.

Mobile trends 2019 Cpaas Conversational Commerce Wearables
in: Blog

The future of mobile in 2019: What to expect?

2019 is imminent and with the arrival of many technical innovations, customer expectations are also rising rapidly. The following 5 terms play an important role in mobile and customer contact in 2019. Are you prepared for the future?

Customer Data Platform
in: Blog & Retail

The more personalized the better, why you need a Customer Data Platform

The customer journey spans more touch points than ever before. More channels and more devices bring about more opportunities to reach more customers. The reach of marketing channels has been expanding over time; starting with newspaper ads and local radio reaching a specific region, to new ad networks such as Facebook and Google reaching half the globe. Not only is the reach expanding, the insights into the audiences measured in actual data is growing too. Using this information, you can create very specific segmentations that will allow marketers to target those profiles that are highly relevant and receptive to your information.

High Availability Proxy double redundant servers
in: Blog

CM takes next step in platform high availability

When SMS Messaging is a critical part of your business processes, it’s important to work together with a partner which ensures high availability. For almost 10 years, has provided a double redundant SMS gateway to high-end customers. From now on this high availability is ready for all our customers.

Technogirl Pertunia
in: Blog & Fundraising and Charities

My Techno Girl program internship at

This year, took part in the Techno Girl Program of our strategic partner UNICEF. This means two students from South-Africa were flown in to experience working life at CM for two months. In this article, Pertunia, one of the two Techno Girl interns, will share some of her experiences with you.

marketing this Christmas mobile
in: Blog & Retail

5 tips on how to do mobile marketing right this Christmas

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.

In this update, we'll take you through the latest changes made to improve your platform experience.
in: Blog

Platform updates: December 2018

Every day, over a hundred developers are working on improving the CM platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Look back op CM Campus WhatsApp NAC AHtogo Nederlandse Loterij CDP
in: Blog

Looking back on 2018

Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.
in: Blog

Stop investing in Apps! Invest in Business Messaging

In 2020, business messaging will be quite different from what you’re used to now. Different, both from a business and a consumer perspective. Questions raised from both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.