Latest news on mobile

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?

Many companies know the success of their business depends on the integration of mobile and - more specifically - on the integration of Conversational Commerce. Conversational Commerce promises to close the gap between customer and company using messaging apps. But just what is this Conversational Commerce business all about and why should you care?

The Grand Prix is returning to the Netherlands after 35 years. One of the main sponsors of the Heineken Dutch Grand Prix is CM.com. CM.com’s Conversational Commerce to optimise DGP fan experience.

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

The WhatsApp Business solution promises to make it easier for customers to contact your company which is great news for companies looking to optimise their customer experience. But won’t growing reach by creating a presence on WhatsApp put greater pressure on customer care? Take out 3 minutes of your time to find out how WhatsApp will actually save you time!

When talking about the WhatsApp Business solution for companies, we’re talking about 3 main benefits: Reach, engagement and preference. In this short article, we’ll explain what these mean for your business, and how you can make the most of it.

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Retail & E-commerce sector. How can retailers benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer experience?

WhatsApp has an engagement rate of over 70%. This makes WhatsApp an exceptionally valuable channel to build a relationship with your customers. But how do you ensure people know you’re available on this popular messaging channel? In this article, we’re sharing some tips on how to generate an audience on WhatsApp and optimise the customer experience.

CM.com is a solution provider for the WhatsApp Business API around the globe. This means we are now connecting brands to the WhatsApp Business API. Are you ready to enrich your customer care with this popular messaging channel?

With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business. Whenever your customer contacts or replies to you, a customer care window is opened. This customer care window creates more opportunities for you to benefit from the WhatsApp Business solution.

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. We'll share exactly how you can get valid opt-ins for WhatsApp Business here.

There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager from CM Payments.