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CM SMS Innovation WhatsApp Customer Experience

A key driver of customer satisfaction, one platform for multi-channel messaging

Highlighted article • Customer Contact

A key driver of customer satisfaction, one platform for multi-channel messaging

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become the norm for both personal and professional communication.

Platform updates: March 2020

Mar 24, 2020 • Innovation
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Coronavirus Crisis Communication, why inform on Corona-measures via SMS and Pages

Mar 11, 2020 • SMS Campaigns
With the COVID-19 (corona) virus spreading quickly, companies are taking precautionary measures to limit the risk of further contamination. As you probably recognize from your own company, CM employees are actively seeking information on what (not) to do. To make sure we reach all our employees – in our HQ, abroad and working remote – we’ve turned to the most reliable channel to date for crisis communication: SMS with Mobile Landing Pages. Here’s why!

Your business needs live chat, just not the way you think

Mar 05, 2020 • Chat apps
Webchat has been around almost as long as websites. For years, customer care teams used live chat on their websites to offer low-threshold conversations with their customers. However, traditional HTML based live-chat no longer properly serves the needs of your customers. Or your own, for that matter. These are the 3 reasons why.

Drive conversion with SMS landing pages, new and improved Pages

Mar 04, 2020 • SMS
Within the growing number of new messaging channels, SMS remains a popular and reliable messaging channel for mobile campaigns. By adding rich mobile landing pages (using simple drag and drop logic) to an SMS, you can further improve this channel’s ROI

Platform updates: February 2020

Feb 25, 2020 • CM
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

How to use WhatsApp Business – 3 creative tips with customer use cases

Jan 27, 2020 • WhatsApp
WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?

Platform updates: January 2020

Jan 23, 2020 • CM
Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

CM Inspires: Innovation in Messaging

Jan 23, 2020 • CM
It’s January 22nd, 2020. Time for a new edition of CM Inspires, hosted at the CM.com Campus. With a full house, people were ready to hear all about the latest messaging innovations. Which just so happens to be the title of this edition. And from an exclusive seat at the back of the room, I’m now sharing the highlights of CM Inspires with whoever could not make it to Campus.

20 years at CM.com | A trip down memory lane

Jan 21, 2020 • CM
This year, we’re celebrating the 20th ‘birthday’ of CM.com. These 20 years make for countless memorable moments, from game-changing moments for our brand to seemingly smaller moments that made a personal impact we will never forget. We asked the two founders, Jeroen van Glabbeek and Gilbert Gooijers: “What are the first memories that spring to mind, looking back on 20 years CM.com?”

RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses

Jan 15, 2020 • WhatsApp
Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry. Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.

How to use the WhatsApp Business solution in: The sports, fitness and wellbeing sector

Jan 08, 2020 • WhatsApp
In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?

How to attract customers to your WhatsApp Business channel for customer care with 6 touch points?

Jan 07, 2020 • WhatsApp
The answer to this question strongly depends on what goals you have in mind for your customer care. So, what is your WhatsApp Business use case? Throughout the customer journey, WhatsApp can be used to increase conversion rates and improve customer satisfaction. This means WhatsApp isn’t just here to help you solve incoming questions. Actively promoting the use of WhatsApp will help you promote sales. And because there are so many ways to promote WhatsApp as your communication channel, we’ll list the most important ones here.

Conversation starters: Where and how to direct your customers to WhatsApp Business

Jan 07, 2020 • WhatsApp
Adding WhatsApp as a customer care channel opens the door to improved efficiency for your customer service team, as well as offering a better experience for your customers. But only if your customers actually use WhatsApp to get in touch with you instead of phoning or emailing. So, how do you promote WhatsApp as your customer care channel?
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