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Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

How do you interact with millions of consumers on their favorite devices from a single dashboard? Apple’s Business Chat is a powerful new way for businesses to connect directly with customers using iPhone, iPad, Mac, and Apple Watch.

Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.

Many organizations have discovered the benefits of WhatsApp for customer interaction. However, in spite of the launch of the official WhatsApp Business solution, a number of companies aren’t using WhatsApp in accordance with WhatsApp’s Terms & Conditions. As an official WhatsApp Business supplier, we want to draw attention to the fact that WhatsApp will soon pull the plug on this unofficial use of their messaging channel.

The WhatsApp Business solution promises to make the life of your customer service agents a little easier. Its features will lower the workload while offering a richer customer experience. However, you need to ensure that there are numerous ways in which your customers can easily find your WhatsApp number. With this piece of code, it's easy as can be.

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second *. Back in 2010, Martin Hilbert of the University of California ** estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

To survive at the pace of innovation, businesses today are compelled to create extraordinary value for customers, keeping them content and engaged. This is because the world is becoming mobile-first, and people who consider time their most precious resource find the asynchronous nature of mobile messaging more appealing.

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

The days become longer, and the night's shorter - that means summer and the holiday season is upon us. It also means Black Friday, Cyber Monday, Christmas and all the fun festivities surrounding it is just about here. For businesses in for example the retail or leisure and hospitality sector, this is one of the busiest times of the year. Have you prepared your business to give your customers the best customer experience possible during this festive season? In this blog post, you'll find relevant tips on how to do so.

In today's mobile-first world, its no surprise we are constantly on our phones and especially like engaging via text messaging. That is why many companies choose text-based USSD to facilitate mechanics for competition entries and performing surveys. This method, although valuable and affordbale comes with a few glaring technical limitations like a short character length and frustrating timeouts.

The channels that businesses use to engage with customers substantially impact the way their brand is viewed, and according to conversational commerce platform CM.com, nothing delivers customer satisfaction quite like excellent communication.

Conversational Commerce will shape the future. But what does it mean and what can you do with it? On Thursday, 19 September the annual edition of CM Inspires took place. Speakers from Albert Heijn to go, Fit For Free and The Tosti Club entered the stage and gave a glimpse of their innovative applications for an optimal customer journey.

When it comes to connecting, customers look to businesses who can meet their needs quickly, conveniently and easily. The WhatsApp Business solution empowers businesses to do exactly that while simultaneously improving customers’ experience.