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Jun 28, 2022 • RCS

RCS vs. SMS Messaging: A Comparison

Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.

Jun 20, 2022 • Customer Experience

Seize the Moment: Moments of Truth in Financial Services

“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.

Jun 14, 2022 • Mobile Service Cloud

Why Encourage Collaborative Customer Service?

In customer service terms, the fastest route to a satisfactory resolution for the customer is undoubtedly the right one. But how can you deliver outstanding customer service and avoid overloading your agents? The answer is to implement collaborative customer service…

Jun 14, 2022 • CM.com

Be Ahead of the Game With 3 Takeaways for the eCommerce & Retail Industry

Retail and eCommerce are all about creating seamless customer journeys and excellent customer experiences. As a retail and eCommerce business owner, how do you keep up? You have to go above and beyond what is expected of you, to give your customers an experience that they won't soon forget. Not only is this the best way to stand out in an increasingly competitive market, but it also helps you retain your customers longer, as well as bring in new ones!

Jun 10, 2022 • Marketing

How Much Data Are You Missing?

According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximising customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.

Jun 10, 2022 • CM.com

4 Essentials for an Exceptional Retail Customer Journey

During the last two and a half years, businesses have been reassessing how they’re planning to improve their digital capabilities to meet the needs of modern customers. Although a seismic shift has occurred in how retailers are expected to operate, attracting and retaining customers remains the shared objective of all businesses.

Jun 10, 2022 • Customer Experience

The Future of Customer Service Starts With Multidisciplinary Teams

86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand, forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.

Jun 03, 2022 • Instant Messaging

Chat Apps - Choosing Between Channels

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

Jun 03, 2022 • WhatsApp

Why WhatsApp Business is a Brilliant eCommerce Solution

It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025. It's little wonder that it forms the backbone of 21st-century communication, with over 100 billion messages sent each day between a cross-section of demographics.

May 30, 2022 • Chatbots

A Detailed Guide to Using a WhatsApp Chatbot for Business

Businesses across all sectors are starting to see the mind-bending value of one of the most promising digital trends in recent history: chatbots. Specifically WhatsApp chatbots. We'll dive into some of the reasons you should take notice of the potent business trend that is WhatsApp chatbots.

May 26, 2022 • Conversational AI

Drive More Conversions in Less Time with Conversational AI Cloud

Much has been spoken about, written about, and portrayed onscreen around Artificial Intelligence (AI) technologies, both good and bad. But very few realise the incredible potential this technology poses for everyday use in business.

May 10, 2022 • Customer Experience

How to Enhance Live Experiences With Technology in the Leisure & Travel Industry

Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalisation. Read on to find out how.

May 10, 2022 • Mobile Service Cloud

An Actionable Guide on UX Using Omnichannel Communication

If you’re in the business of sales – whether it’s a physical product or a service – then you’ve likely come across the concept of omnichannel user experiences (UX) through a Mobile Service Cloud. If you haven’t, then you need to read on.

How to Increase Customer Retention Based on Service Delivery in Retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

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