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In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?

Adding WhatsApp as a customer care channel opens the door to improved efficiency for your customer service team, as well as offering a better experience for your customers. But only if your customers actually use WhatsApp to get in touch with you instead of phoning or emailing. So, how do you promote WhatsApp as your customer care channel?

Over the past 12 months, we've shared 9 platform updates, released 37 new features, and introduced 4 new channels to our platform. In this final platform update video of 2019, we're taking you through our favorite moments.

Before the actual countdown to 2020 begins, we’re taking a trip down memory lane with a countdown of the 19 greatest highlights of ’19 for CM.com, founded 19 years ago. We asked our founders, CEO Jeroen van Glabbeek and COO Gilbert Gooijers, about their highlights of last year!

Curious to find out what next year has in store? Luckily, the CM team is full of tech enthusiasts, always on top of upcoming trends in mobile. We asked our very own trendwatchers about the innovations for 2020 they’re most excited about. Ready? Here we go!

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

How do you interact with millions of consumers on their favorite devices from a single dashboard? Apple’s Business Chat is a powerful new way for businesses to connect directly with customers using iPhone, iPad, Mac, and Apple Watch.

Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.

Many organizations have discovered the benefits of WhatsApp for customer interaction. However, in spite of the launch of the official WhatsApp Business solution, a number of companies aren’t using WhatsApp in accordance with WhatsApp’s Terms & Conditions. As an official WhatsApp Business supplier, we want to draw attention to the fact that WhatsApp will soon pull the plug on this unofficial use of their messaging channel.

The WhatsApp Business solution promises to make the life of your customer service agents a little easier. Its features will lower the workload while offering a richer customer experience. However, you need to ensure that there are numerous ways in which your customers can easily find your WhatsApp number. With this piece of code, it's easy as can be.

Nowadays, people are bombarded with information while our processing capacity is limited. The processing capacity of the conscious mind has been estimated at 120 bits per second *. Back in 2010, Martin Hilbert of the University of California ** estimated that “in 1986, we received around 40 newspapers full of information every day. In 2007, this grew to 174”. That is a growth of over 7% per year, so each year we process a few additional newspapers every day.

To survive at the pace of innovation, businesses today are compelled to create extraordinary value for customers, keeping them content and engaged. This is because the world is becoming mobile-first, and people who consider time their most precious resource find the asynchronous nature of mobile messaging more appealing.

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.