Latest blog articles

May 29, 2023 • WhatsApp

Reach out to customers via WhatsApp Business Message Templates

There are many ways to use WhatsApp Business to communicate with your customers. Utilising WhatsApp Business Message Templates makes your life easier and creates a professional, engaging experience every time.

May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

May 03, 2023 • Sign

Sign your Documents at the Highest Level of Security with Qualified Electronic Signature (QES).

Electronic Signature has become a must-have for companies, regardless of size or industry. Being able to request, collect and store electronic signatures in a highly secure way saves companies time, money and protects the environment. Used directly via our platform or integrated into software through our API, our Sign solution allows you to send and receive electronic signatures through several channels. So far, we were already meeting eIDAS legislation requirements for Advanced Electronic Signatures (AdES).

Apr 24, 2023 • Conversational Commerce

From Inspiration to Booking: The Evolution of Travel Planning through Social Media

Attention all travel and leisure businesses! If you haven't already, it's time to start tapping into the power of social media. From inspiring wanderlust to providing customer service, social media has revolutionised how people experience leisure and travel. And one tool that has played a significant role in this transformation is Meta.

Apr 23, 2023 • Mobile Service Cloud

How Do You Create a Tagging System for eCommerce Customer Service?

Once your customer service team has more than three employees, it is difficult to explain to the rest of the organization what the customer service conversations are about. Adding tags to service conversations is a good method to tackle that problem.

Apr 20, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

In this article, we will guide you on how to analyse important data to ensure you are well-prepared for busier times. Peak season (also referred to as Q4) is just around the corner, and it's crucial to understand the significance of peak moments in eCommerce.

Apr 19, 2023 • Marketing

Smart Marketing Communication Tools for Logistics and Transport Industry

The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!

Apr 17, 2023 • Customer Experience

Peak Moments in eCommerce: How to Keep Your Customer Service on Point

Customer service is the backbone of any successful business, but when eCommerce peak season rolls around, the pressure to deliver exceptional service skyrockets! With an avalanche of orders pouring in, it's essential for customer service representatives to stay on top of their game. And that's why we've got your back! In this blog, we'll give you the inside scoop on how to prepare your team to handle the surge in demand and maintain a top-notch customer service experience. From tackling common challenges to providing practical solutions, we've got everything you need to get through the peak season with ease.

Mar 29, 2023 • WhatsApp

WhatsApp Business Platform - What is a Customer Care Window?

With WhatsApp Business Platform, there are two ways to chat with your customer. Once a customer opts in to receive messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.

Mar 29, 2023 • WhatsApp

WhatsApp Business Platform: Pricing Changes for June 2023

Starting June 1st, 2023, WhatsApp will introduce new conversation categories and corresponding pricing for businesses using the WhatsApp Business Platform. The new pricing model will be based on the type of conversation a business has with its customers. What does this mean for your business?

Mar 24, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Mar 23, 2023 • Marketing

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Mar 21, 2023 • Conversational AI

Implementing Large Language Models and Generative AI, CM.com’s first features

Our team has been working hard to make our platform even better for you. Today CM.com has introduced a major release for its Conversational AI Cloud and Mobile Service Cloud. We're excited to introduce you to our latest features designed to enhance your conversational experience.

Mar 17, 2023 • WhatsApp

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business provides business owners with a presence on one of the world's most popular social messaging apps, enabling them to communicate more efficiently with their customers and aid in the growth of their online businesses. The platform has become an essential tool for e-commerce businesses across the world, thanks to its numerous features.

Mar 08, 2023 • WhatsApp

USSD vs. WhatsApp Business Platform: A Comparative Analysis for Financial Institutions

Financial institutions, in particular, are constantly looking for ways to improve the customer experience and offer more advanced and convenient banking services. With the advancement of technology, there are now several options available for financial institutions to choose from when it comes to offering competitive digital services.