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7 tips to choose the right CPaaS provider

Highlighted article • Customer Experience

7 tips to choose the right CPaaS provider

At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.

3 Reasons SMS Improves Customer Experience for Digitally Native Brands

Sep 16, 2020 • SMS

Today, online services have become a part of our daily lives. It’s impossible to imagine a life without digital services accessible on-demand. Similarly, when it comes to payment processing and transfers, through a mobile device, customers expect simple and quick solutions accessible from a digitally-native environment. How do digitally-native brands offer services to keep up with user demands and customer experience expectations? This article dives into how SMS plays an important role...

Platform Updates: August 2020

Aug 28, 2020 • Platform Features

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Successful starting points for WhatsApp

Aug 27, 2020 • WhatsApp

Great, you are going to start with WhatsApp for Business! Now, you have access to the enormous pool of more than 2 billion users. But, how will you reach and engage your audience on WhatsApp. You will need to create a starting point for your (potential) customers to start reaching out to you on WhatsApp. This blog will explain multiple clever options you have and which starting points can be used for which scenario.

Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!

Aug 25, 2020 • WhatsApp

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

How to automate your marketing activities by defining workflows

Aug 24, 2020 • Mobile Marketing Cloud

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Modern customer care for the modern customer this Black Friday

Aug 19, 2020 • Customer Contact

It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.

Checklist customer care: Are you up to date?

Aug 18, 2020 • Customer Contact

Customer care has changed drastically over the last years. Where customers could traditionally reach customer care departments by calling them, the use of online platforms for customer contact is increasing rapidly. With customer care no longer limited to the call center, it's a challenge for companies to be present on all available platforms. Not to mention to adapt your services to the platform used. Use this checklist to ensure you are fully prepared for online customer care.

The Experience Starts at Home

Aug 18, 2020 • Mobile Service Cloud

The bar that represents the acceptable level of customer experience is continuously being raised. What was good enough for your audience last year, won’t cut it this year. Especially in a competitive industry like leisure. Think of a day out at the museum, theme park or a zoo. Leisure functions on great customers experience, so that’s what needs to be done.

3 Good Reasons to Start A/B Testing Email Campaigns

Aug 18, 2020 • Latest News

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your email and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away.

Rich's offers a true multichannel approach to customer communication

Aug 11, 2020 • WhatsApp

For businesses to provide the best engagement experience for their customers, they must offer them the ability to get quick answers to questions and queries on the channel of their choice.

Podcast Interview: The importance of chatbots and AI in an uncertain future

Aug 06, 2020 • Artificial Intelligence (AI)

Chatbots, or conversational agents, are becoming increasingly popular the world over; largely due to advancements in AI, machine learning, and natural language processing. Today’s chatbots are smarter, more responsive, and undeniably critical to industries such as eCommerce, Insurance, and Banking.

Do you mean Customer Experience, Customer Service or Customer Care?

Aug 06, 2020 • Latest News

The words in the title are used so often lately. Not because they can be called buzzwords, but because companies need to invest in building a strong customer experience if they want to keep up with their competitors. But customer experience, customer service, and customer care are quite different. In this blog, we are going to clarify the differences between these terms.

Platform updates: July 2020

Jul 29, 2020 • Latest News

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

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