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Get Personal: How Smart Customer Segments Boost ROI

Highlighted article • Mobile Marketing Cloud

Get Personal: How Smart Customer Segments Boost ROI

The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.

How to Create a Facebook Business Page: A Step-by-Step Guide

May 4, 2021 • Marketing

It's no secret that Facebook is a great tool for marketers to reach their target audience and grow their business. But creating a page can be intimidating, especially if you're new to social media marketing. That's why we've put together this step-by-step guide on how to create the perfect Facebook Business Page, from start to finish.

What is the Meaning of API? Learn All About Application Programming Interfaces

May 4, 2021 • Messaging

Even if you’ve never heard of an API, you will most certainly have used them in your day-to-day life. When you paid for your partner’s birthday present online, or when you logged into Netflix and opened an online account using your Facebook credentials, you were using an API. How do these clever tools work in business, and do you need them in yours? Read on; all will be revealed.

Delivering Outstanding Customer Service Using Omnichannel Communication

May 4, 2021 • Mobile Service Cloud

We live in a digital world. As consumers, we've come to expect the ability to contact businesses on various channels and have our questions answered promptly. One way companies are delivering outstanding customer service is by using omnichannel communication tools that allow them to respond to customers seamlessly across any channel they choose.

How to Win with OTT: 8 Real-World Customer Service Uses

Apr 30, 2021 • Mobile Service Cloud

The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.

Platform Updates: April 2021

Apr 28, 2021 • Platform Features

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

5 Myths Busted For Automating The Customer Service

Apr 12, 2021 • Latest News

In a world dominated by an “I need it now” mentality, customers don’t just want their queries solved. They want them solved efficiently and they want them solved now. The days of being put on hold, or scrolling through websites have come to an end and customer service needs to adjust to keep up. Companies need to provide each individual customer with the smart, tailored experience they deserve, that’s why we set out to develop DigitalCX: a platform for automated customer service.

The Differences Between CRM, CDP and DMP Platforms

Apr 9, 2021 • Mobile Marketing Cloud

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

What is an OTP?

Apr 5, 2021 • Messaging

OTP is a string of characters or numbers automatically generated to be used for one single login attempt. OTP, One Time Passwords in full, can be sent to the user’s phone via SMS, Voice or Push message and is used to protect web-based services, private credentials, and data. OTP’s will minimize the risk of fraudulent login attempts and thus the risk of stolen data. OTP’s come in all shapes and sizes, but always add an extra layer of authentication. Which type of OTP best suits you?

10 Applications of Our SMS Gateway Within a Company

Mar 30, 2021 • Messaging

If you want to ensure your marketing message to be seen by your target group, then mobile is the best channel – SMS in particular. Using business SMS online is easier than ever with our intuitive online interface. Let’s go through how SMS can help you engage with your customers.

How to Use WhatsApp for Business: 6 Creative Customer Case Studies

Mar 30, 2021 • WhatsApp

There’s no denying the popularity of WhatsApp as a communication channel for consumers. But how can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that effectively use WhatsApp Business to engage their customers and drive brand loyalty.

Future-Proof Your Business with Conversational Commerce

Mar 30, 2021 • Conversational Commerce

Conversational Commerce is the convergence between messaging apps and commerce. Messaging apps such as Facebook Messenger, WhatsApp Business, WeChat, Viber, and native apps like RCS (Android) and Apple Business Chat (iOS) will fulfil a significant commercial role in your customer communications.

All You Need to Know About WhatsApp Business Opt-Ins

Mar 30, 2021 • WhatsApp

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

A Starter Guide to Whatsapp Message Templates & Buttons

Mar 30, 2021 • WhatsApp

WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and now they can be enriched with interactive buttons. Here’s what you need to know about this platform.

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