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Latest Articles

whatsapp-vs-messenger-vs-rcs
Jun 09, 2026 • Acquisitions

WhatsApp vs Messenger vs RCS: Choosing the Right Platform for Business Communication in India

In the mobile-focused Indian market, brands must choose the right messaging platform for user engagement, workflow automation, and strong revenue. This blog compares WhatsApp, Messenger, and RCS, shows their capabilities, industry use cases, and viability for conversational commerce. Learn how CM India’s agentic AI-powered WhatsApp Business solution helps brands offer real-time, interactive, and personalized customer communication.

instagram-ai-chatbots
Jun 08, 2026 • Acquisitions

What are Instagram AI Chatbots? Key Benefits for Business Growth & Customer Engagement Automation

Learn about Instagram agentic AI chatbots and how they enable Indian brands to convert DMs, comments, reel comments, and story replies into useful customer engagement weapons. Agentic AI-based chatbot automation solutions speed up brand response time, qualify leads, and uplift overall customer experience. They enable Indian brands to engage and convert target users across Instagram and major digital platforms.

conversational-ai-india-types-of-ai
Jun 03, 2026 • Acquisitions

Conversational AI India: Types of AI in Customer Experience and Use Cases

Learn how Conversational AI is transforming the customer experience in India, helping businesses deliver real-time, humanlike assistance through AI chatbots. Explore the types of Conversational AI practical use cases, benefits, and challenges. Gain insights on implementing AI-driven customer service to enhance engagement, efficiency, and satisfaction across industries.

conversational-commerce-in-india
May 27, 2026 • Acquisitions

Conversational Commerce in India: How to Turn WhatsApp Chats into Sales & Revenue

Discover how WhatsApp conversational commerce is transforming sales in India. Learn how brands use agentic AI-powered chatbots, interactive messaging, and automation to improve customer engagement, reduce cart abandonment, and enhance revenue. Customized conversational commerce solutions help optimize sales, retention, and operational efficiency.

whatsapp-marketing-automation
May 14, 2026 • Acquisitions

WhatsApp Marketing Automation: How to Drive Sales

Discover how to use WhatsApp marketing automation to drive sales and conversions for your business. Learn how SMBs use automated workflows, personalized messages, and CRM integration to drive sales, conversions, and offer real-time support, benefiting India’s digital-first consumers.

customer-experience-in-india
May 12, 2026 • Acquisitions

Customer Experience in India: How AI and WhatsApp Are Transforming CX

Explore how agentic AI and WhatsApp solutions are transforming customer experience in India with automation, personalized responses, and multilingual support. Learn how brands enhance engagement, retention, and operational efficiency across multiple industries in sync with evolving customer expectations.

digital-marketing-hacks
Apr 30, 2026 • Acquisitions

Boost Your Sales with These 5 Digital Marketing Hacks

Enhance your brand’s conversion and retention rates with proven, practical digital marketing strategies. From email automation and conversational WhatsApp marketing to campaign analytics and multichannel optimization, this blog shows Indian SMBs ways to connect workflows, enhance customer experience, and achieve measurable ROI.

CM.com ChatGPT blog logos
Mar 01, 2023 • Acquisitions

Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective

With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.

customer-data-platform-marketing
Mar 01, 2023 • Acquisitions

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task.  That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

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