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Tag "WhatsApp"

Why Engagement on the Right Communication Channels Is Key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

7 minutes read Sep 30, 2022

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

7 minutes read Feb 22, 2022

Personalization: New Gamechanger in the Healthcare Sector

With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.

6 minutes read Feb 10, 2022

How To Build a Robust Customer Service Strategy in 2022

With customer service becoming the new benchmark for successful businesses, the need to sharpen your CX strategies has become eminent. A study by Esteban Kolsky states that 34% of companies are implementing “customer journey mapping” into their customer service. A user experience journey is mapped before and after using a product, customer service paves the path to ensure a seamless journey benefiting both the brand as well as the customer. This blog walks you through the benefits of impactful customer service tips that can help your eCommerce business immensely.

7 minutes read Feb 10, 2022

Why Is Omnichannel Marketing Important for Retail & eCommerce?

Your customers are already used to an omnichannel experience as each of them have their own favourite messaging channels. But is your eCommerce business flexible enough to reach the customers on their preferred channels? Having a strong omnichannel strategy is crucial for any eCommerce and retail brand. Read on to know more about the most essential conversational channels for your business and understand how you can deliver a consistent experience across every channel.

8 minutes read Jan 19, 2022

WhatsApp Business Solution: How to Get Started in 5 Simple Steps

The popularity of WhatsApp as a mobile messaging app is quite evident. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise why businesses globally feel compelling to be available on the customers’ most preferred channel.

6 minutes read Jan 14, 2022

5 Use Cases of a WhatsApp Bot

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

7 minutes read Jan 07, 2022

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

3 minutes read Jan 03, 2022

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All You Need to Know About WhatsApp Business Opt-Ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

7 minutes read Jan 03, 2022

How to use the WhatsApp Business API in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, we explore how these businesses can benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer experience?

5 minutes read Jan 03, 2022

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

7 minutes read Apr 11, 2021

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A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates, and can now be enriched with interactive buttons.

6 minutes read Apr 10, 2021

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

7 minutes read Jan 25, 2021