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Tag "WhatsApp"

Jan 17, 2022 • WhatsApp

5 use cases of a WhatsApp Bot

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Jan 06, 2022 • WhatsApp

What is WhatsApp Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Nov 25, 2021 • WhatsApp

WhatsApp QR code ideas to build a healthy contact list

When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

Oct 20, 2021 • WhatsApp

Why the sports industry needs to wake up to mobile

Sam Windridge, Head of Commercial Development UK & Ireland, has seen the changing shape of the sports industry over the past two decades. He shares his insight on what’s next for sports marketing.

Oct 18, 2021 • WhatsApp

Is your Mobile Marketing ready for Black Friday?

Over the last few years, Black Friday - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sector. Customers are looking for the best deals. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your shop. Attract them to your shop from where your customers already are: mobile messaging channels.

Oct 14, 2021 • WhatsApp

Wave goodbye to queuing and crowded bars at your events with Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…

Oct 11, 2021 • WhatsApp

Get started with interactive WhatsApp messages

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

Sep 22, 2021 • WhatsApp

CM.com sponsors 20th Sport Industry Awards

The 20th Sport Industry Awards hosted some of the biggest names in the sporting sector to celebrate the achievements that made the headlines in commercial sport over the past year. Since COVID-19 rules were relaxed, audiences in the UK can now attend live events, so for the first time since 2019, the show was an in-person event.

Sep 21, 2021 • WhatsApp

The best practices of a WhatsApp chatbot

We're pretty sure that you’ve heard of chatbots before. The employee that never sleeps can be a very valuable tool for your customer service, with personalised user journeys and automation to really get the job done online. But did you know that chatbots can also be employed on WhatsApp?

Sep 13, 2021 • WhatsApp

New in Mobile Marketing Cloud: free-form WhatsApp messaging

WhatsApp is one of the most popular mobile messaging channels for businesses to engage with their audience. However, WhatsApp requires that business-initiated messages are templated and pre-registered, with the exception of messages sent as a reply to a user-initiated message. In this article, we'll take a closer look at the possibilities of user-initated messages (free-form messages).

Aug 26, 2021 • WhatsApp

WhatsApp for Business: the new way to engage with your customers

The popularity of WhatsApp as a mobile messaging app is steadily growing and with good reason. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise that Facebook (the developers behind WhatsApp) expanded their platform to include a business application: WhatsApp Business.

Jul 18, 2021 • WhatsApp

WhatsApp Business: more types of proactive messages now available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

Jun 07, 2021 • WhatsApp

Are you making these mobile marketing mistakes?

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. But are you making these mobile marketing errors?

Mar 24, 2021 • WhatsApp

Platform Updates: March 2021

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Oct 29, 2020 • WhatsApp

Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!

Want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? Now you can with our WhatsApp sandbox testing environment.

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