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Tag "WhatsApp"

Sep 22, 2022 • WhatsApp

Why engagement on the right communication channels is key

Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability when the customer needs it. Being present on the right communication channels can make or break the customer experience.

Jul 21, 2022 • WhatsApp

Improve the candidate experience with WhatsApp Business Platform

WhatsApp is one of the biggest messaging solutions in the world. Globally, 2 billion people use WhatsApp and 100 billion WhatsApp messages are sent per day. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around.

Apr 28, 2022 • WhatsApp

Boost sales with WhatsApp Business Product Catalog

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimise your WhatsApp Business usage with product messages.

Feb 24, 2022 • WhatsApp

5 reasons to use WhatsApp for customer service

With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.

Jan 21, 2022 • WhatsApp

WhatsApp Business: pricing changes for 2022

Starting from the first of February, 2022, WhatsApp will change its pricing model. The new model will be conversation-based. Let's find out what that means for you!

Jan 17, 2022 • WhatsApp

5 use cases of a WhatsApp Bot

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Jan 06, 2022 • WhatsApp

What is WhatsApp Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Nov 25, 2021 • WhatsApp

WhatsApp QR code ideas to build a healthy contact list

When it comes to creating the path of least resistance, today’s technology has it in the bag. Much of the reason for this is because it’s just so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience that they have with us a seamless and pleasurable one is pretty important.

Oct 20, 2021 • WhatsApp

Why the sports industry needs to wake up to mobile

Sam Windridge, Head of Commercial Development UK & Ireland, has seen the changing shape of the sports industry over the past two decades. He shares his insight on what’s next for sports marketing.

Oct 18, 2021 • WhatsApp

Is your Mobile Marketing ready for Black Friday?

Over the last few years, Black Friday - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sector. Customers are looking for the best deals. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your shop. Attract them to your shop from where your customers already are: mobile messaging channels.

Oct 14, 2021 • WhatsApp

Wave goodbye to queuing and crowded bars at your events with Mobile Order

Whether it’s a football match, music festival, or classical concert, there’s nothing more annoying than standing at a crowded bar, fighting to get the barkeeper’s attention for a drink while you miss big chunks of the event. After all, it’s the reason you’re there in the first place. So how do we solve this? Let’s start by looking at something almost all visitors take to events with them: a smartphone. It is already widely used for e-ticketing, so why not also for ordering food and drinks, too? This is where CM.com’s Mobile Order product comes in. The exciting thing is that reducing queuing time isn’t the only benefit this technology can bring events organisers. Let’s take a closer look…

Oct 11, 2021 • WhatsApp

Get started with interactive WhatsApp messages

Since WhatsApp Business launched a few years ago, it has quickly become one of the most popular choices for business communication. Because of this, WhatsApp has expanded its business tools and added interactive WhatsApp messages.

Sep 21, 2021 • WhatsApp

CM.com sponsors 20th Sport Industry Awards

The 20th Sport Industry Awards hosted some of the biggest names in the sporting sector to celebrate the achievements that made the headlines in commercial sport over the past year. Since COVID-19 rules were relaxed, audiences in the UK can now attend live events, so for the first time since 2019, the show was an in-person event.

Sep 21, 2021 • WhatsApp

The best practices of a WhatsApp chatbot

We're pretty sure that you’ve heard of chatbots before. The employee that never sleeps can be a very valuable tool for your customer service, with personalised user journeys and automation to really get the job done online. But did you know that chatbots can also be employed on WhatsApp?

Sep 13, 2021 • WhatsApp

New in Mobile Marketing Cloud: free-form WhatsApp messaging

WhatsApp is one of the most popular mobile messaging channels for businesses to engage with their audience. However, WhatsApp requires that business-initiated messages are templated and pre-registered, with the exception of messages sent as a reply to a user-initiated message. In this article, we'll take a closer look at the possibilities of user-initated messages (free-form messages).

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