Tag "WhatsApp"

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Telecoms sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimising the customer journey?

There’s no denying the popularity of WhatsApp as a communication channel for consumers. But just how can you put WhatsApp to use to engage with them? Check out these creative campaigns that Hellmann’s, X-Travel and Absolut launched. This will surely help tap into your creativity for an engaging campaign with your own WhatsApp Business account.

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?

Many companies know the success of their business depends on the integration of mobile and - more specifically - on the integration of Conversational Commerce. Conversational Commerce promises to close the gap between customer and company using messaging apps. But just what is this Conversational Commerce business all about and why should you care?

The WhatsApp Business solution promises to make it easier for customers to contact your company which is great news for companies looking to optimise their customer experience. But won’t growing reach by creating a presence on WhatsApp put greater pressure on customer care? Take out 3 minutes of your time to find out how WhatsApp will actually save you time!

When talking about the WhatsApp Business solution for companies, we’re talking about 3 main benefits: Reach, engagement and preference. In this short article, we’ll explain what these mean for your business, and how you can make the most of it.

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Retail & E-commerce sector. How can retailers benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer experience?

WhatsApp has an engagement rate of over 70%. This makes WhatsApp an exceptionally valuable channel to build a relationship with your customers or clients. But how do you ensure people know you’re available on this popular messaging channel? In this article, we’re sharing some tips on how to generate an audience on WhatsApp and optimise the customer experience.

CM.com is a solution provider for the WhatsApp Business API around the globe. This means we are now connecting brands to the WhatsApp Business API. Are you ready to enrich your customer care with this popular messaging channel?

With the WhatsApp Business solution, there are two ways to chat with your customer. Once a customer opts-in to receiving messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business. Whenever your customer contacts or replies to you, a customer care window is opened. This customer care window creates more opportunities for you to benefit from the WhatsApp Business solution.

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. We'll share exactly how you can get valid opt-ins for WhatsApp Business here.

There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.

Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.

Nowadays, social media plays such an important role in our lives. On average, the daily time spent on social media worldwide is 135 minutes. As 2018 comes to an end, let’s have a look at what the future of social media will look like for businesses.