Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.