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Tag "WhatsApp"

Jan 12, 2021 • WhatsApp
9 mobile marketing mistakes to avoid in 2021
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.
Jan 12, 2021 • WhatsApp
WhatsApp Business Policy update - new opportunities
WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Therefore, you will need to follow the WhatsApp Business Policy, so we ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Discover what the new policy means for you.
Nov 23, 2020 • WhatsApp
How to start with WhatsApp Business Interactive Buttons
We have been waiting for the button feature since the launch of the WhatsApp Business API and this is the first step to start using them! WhatsApp released the Interactive Button Templates which provides you as a company with the opportunity to add buttons for quick replies or call to actions. Buttons are key to create a frictionless customer journey and we will explain to you why they are so important and how you can use this new feature.
Aug 27, 2020 • WhatsApp
Successful starting points for WhatsApp
Great, you are going to start with WhatsApp for Business! Now, you have access to the enormous pool of more than 2 billion users. But, how will you reach and engage your audience on WhatsApp. You will need to create a starting point for your (potential) customers to start reaching out to you on WhatsApp. This blog will explain multiple clever options you have and which starting points can be used for which scenario.
Aug 25, 2020 • WhatsApp
Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!
Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.
Aug 19, 2020 • WhatsApp
Modern customer care for the modern customer this Black Friday
It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.
Aug 11, 2020 • WhatsApp
Rich's offers a true multichannel approach to customer communication
For businesses to provide the best engagement experience for their customers, they must offer them the ability to get quick answers to questions and queries on the channel of their choice.
Jul 24, 2020 • WhatsApp
Send Rich WhatsApp Message Templates with Campaigns
Now, you can easily send out Rich WhatsApp notifications with our Campaigns tool. We empower you to send out WhatsApp Message Templates within a few clicks in bulk. Campaigns is the easiest way to push highly relevant and personalised messages quickly and easily to your audience.
Jun 30, 2020 • WhatsApp
Updates to the opt-in policy for business-initiated messages via the WhatsApp Business API
On July 9th, WhatsApp will update its opt-in policy and will improve the quality rating. A valuable update that enables you to maintain the high level of service you provide through the favourite channel of your customers.
Jun 05, 2020 • WhatsApp
CM.com partners with Graylink to unveil Back2Work - WhatsApp Solution for employees returning to work
As millions of South Africans are set to return to their workplaces from June, following the President’s level 3 lockdown announcement, businesses are concerned about reopening their doors to potentially infected employees, and with that, the top priority for local companies right now is filtering employees back into offices, safely.
Jan 27, 2020 • WhatsApp
How to use WhatsApp Business – 3 creative tips with customer use cases
WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?
Jan 15, 2020 • WhatsApp
RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses
Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry. Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.
Jan 08, 2020 • WhatsApp
How to use the WhatsApp Business solution in: The sports, fitness and wellbeing sector
In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?
Jan 07, 2020 • WhatsApp
How to attract customers to your WhatsApp Business channel for customer care with 6 touch points?
The answer to this question strongly depends on what goals you have in mind for your customer care. So, what is your WhatsApp Business use case? Throughout the customer journey, WhatsApp can be used to increase conversion rates and improve customer satisfaction. This means WhatsApp isn’t just here to help you solve incoming questions. Actively promoting the use of WhatsApp will help you promote sales. And because there are so many ways to promote WhatsApp as your communication channel, we’ll list the most important ones here.
Jan 07, 2020 • WhatsApp
Conversation starters: Where and how to direct your customers to WhatsApp Business
Adding WhatsApp as a customer care channel opens the door to improved efficiency for your customer service team, as well as offering a better experience for your customers. But only if your customers actually use WhatsApp to get in touch with you instead of phoning or emailing. So, how do you promote WhatsApp as your customer care channel?
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