Tag "WhatsApp"

Mar 30, 2021 • WhatsApp

How to Use WhatsApp for Business: 6 Creative Customer Case Studies

There’s no denying the popularity of WhatsApp as a communication channel for consumers. How can businesses leverage WhatsApp’s popularity with consumers? We take a brief look at six brands that use WhatsApp Business to engage their customers and drive brand loyalty.

Mar 30, 2021 • WhatsApp

Future-Proof Your Business with Conversational Commerce

Conversational Commerce is the convergence between messaging apps and commerce. Messaging apps such as Facebook Messenger, WhatsApp Business, WeChat, Viber, and native apps like RCS (Android) and Apple Business Chat (iOS) will fulfil a significant commercial role in your customer communications.

Mar 30, 2021 • WhatsApp

All You Need to Know About WhatsApp Business Opt-Ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. We'll share exactly how you can get valid opt-ins for WhatsApp Business here and ways you can direct customers to your WhatsApp Business channel.

Mar 30, 2021 • WhatsApp

A Starter Guide to Whatsapp Message Templates & Buttons

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates, and can now be enriched with interactive buttons.

Mar 30, 2021 • WhatsApp

Successful Starting Points for WhatsApp

Great, you are going to start with WhatsApp for Business! Now, you have access to an enormous pool of more than 2 billion users. But, how will you reach and engage your audience on WhatsApp? You will need to create a starting point for your (potential) customers to start reaching out to you on WhatsApp. This post will explain multiple options you have and which starting points can be used for which scenario.

Mar 30, 2021 • WhatsApp

The What and Why of WhatsApp Customer Care

WhatsApp Customer Care enables companies and organisations to answer customers' questions through the chat app WhatsApp. The use of it is free of charge; the Customer Care part usually requires a fee from the providing organisation.

Mar 26, 2021 • WhatsApp

A Detailed Guide to Using WhatsApp Chatbots for Business

Imagine a team of employees who never call in sick or ask for days off to attend their child’s gala. This same team is always ready and excited to talk to your customers, no matter the day or time. They are stupendously efficient, perpetually polite, and never drop the ball. Okay, so these people don’t exist, and if they did, they’d probably work for Google. What we’re describing here is one of the most promising digital trends in recent history: chatbots. Specifically WhatsApp chatbots.

Mar 25, 2021 • WhatsApp

Platform Updates: March 2021

Every day, over a hundred developers are working on improving the CM.com platform. In this update, we want to inform you about the latest changes made to improve your platform experience.

Mar 04, 2021 • WhatsApp

What is WhatsApp Business? Top benefits of the most popular messaging app

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Jan 28, 2021 • WhatsApp

17 ways business messaging enhances your customer satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.

Jan 12, 2021 • WhatsApp

9 mobile marketing mistakes to avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Jan 12, 2021 • WhatsApp

WhatsApp Business Policy update - new opportunities

WhatsApp Business will be of value for your business if it’s treated as a valuable communication channel. Therefore, you will need to follow the WhatsApp Business Policy, so we ensure that all communication that runs through WhatsApp, is of relevance for the receiver: your customers. Discover what the new policy means for you.

Aug 25, 2020 • WhatsApp

Introducing WhatsApp sandbox: 3 easy ways to start testing and developing right away!

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

Aug 19, 2020 • WhatsApp

Modern customer care for the modern customer this Black Friday

It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.

Aug 11, 2020 • WhatsApp

Rich's offers a true multichannel approach to customer communication

For businesses to provide the best engagement experience for their customers, they must offer them the ability to get quick answers to questions and queries on the channel of their choice.

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