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Tag "WhatsApp"

Jun 30, 2020 • WhatsApp
Updates to the opt-in policy for business-initiated messages via the WhatsApp Business API
On July 9th, WhatsApp will update its opt-in policy and will improve the quality rating. A valuable update that enables you to maintain the high level of service you provide through the favourite channel of your customers.
Jun 05, 2020 • WhatsApp
CM.com partners with Graylink to unveil Back2Work - WhatsApp Solution for employees returning to work
As millions of South Africans are set to return to their workplaces from June, following the President’s level 3 lockdown announcement, businesses are concerned about reopening their doors to potentially infected employees, and with that, the top priority for local companies right now is filtering employees back into offices, safely.
Jan 27, 2020 • WhatsApp
How to use WhatsApp Business – 3 creative tips with customer use cases
WhatsApp Business offers great opportunities for brands to increase their reach and visibility. This popular messaging channel empowers businesses to create extraordinary value for customers and improve brand engagement. The question, however, is how exactly this is achieved?
Jan 15, 2020 • WhatsApp
RMAs WhatsApp Business virtual assistant simplifies employee compliance for businesses
Mutual assurance organisation Rand Mutual Assurance (RMA) provides injury on duty insurance to employees in the mining and metals industry. Using the WhatsApp Business solution, they’ve now made it easier for SMEs to comply with South African regulations.
Jan 08, 2020 • WhatsApp
How to use the WhatsApp Business solution in: The sports, fitness and wellbeing sector
In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Sports and Fitness sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey of athletes?
Jan 07, 2020 • WhatsApp
How to attract customers to your WhatsApp Business channel for customer care with 6 touch points?
The answer to this question strongly depends on what goals you have in mind for your customer care. So, what is your WhatsApp Business use case? Throughout the customer journey, WhatsApp can be used to increase conversion rates and improve customer satisfaction. This means WhatsApp isn’t just here to help you solve incoming questions. Actively promoting the use of WhatsApp will help you promote sales. And because there are so many ways to promote WhatsApp as your communication channel, we’ll list the most important ones here.
Jan 07, 2020 • WhatsApp
Conversation starters: Where and how to direct your customers to WhatsApp Business
Adding WhatsApp as a customer care channel opens the door to improved efficiency for your customer service team, as well as offering a better experience for your customers. But only if your customers actually use WhatsApp to get in touch with you instead of phoning or emailing. So, how do you promote WhatsApp as your customer care channel?
Dec 10, 2019 • WhatsApp
Why 2020 will be awesome: Trendwatchers on top tech innovations
Curious to find out what next year has in store? Luckily, the CM team is full of tech enthusiasts, always on top of upcoming trends in mobile. We asked our very own trendwatchers about the innovations for 2020 they’re most excited about. Ready? Here we go!
Nov 08, 2019 • WhatsApp
Black Friday weekend is coming, is your mobile messaging strategy ready?
Over the last few years, Black Friday weekend - including Singles Day and Cyber Monday - has become about the most important time for the retail, travel and hospitality sectors. This marks the start of the holiday shopping season for consumers, and they're looking for the best deals around. But with the massive competition between stores, just participating with Black Friday offers won’t get consumers to your store, both online and offline. Attract them from where they are already spending most of their time - their favourite messaging channels like WhatsApp Business. Here’s how.
Nov 07, 2019 • WhatsApp
CM.com calls on companies to switch to official WhatsApp Business solution
Many organizations have discovered the benefits of WhatsApp for customer interaction. However, in spite of the launch of the official WhatsApp Business solution, a number of companies aren’t using WhatsApp in accordance with WhatsApp’s Terms & Conditions. As an official WhatsApp Business supplier, we want to draw attention to the fact that WhatsApp will soon pull the plug on this unofficial use of their messaging channel.
Nov 05, 2019 • WhatsApp
How to promote WhatsApp as your customer support channel
The WhatsApp Business solution promises to make the life of your customer service agents a little easier. Its features will lower the workload while offering a richer customer experience. However, you need to ensure that there are numerous ways in which your customers can easily find your WhatsApp number. With this piece of code, it's easy as can be.
Oct 28, 2019 • WhatsApp
How the WhatsApp Business API has improved customer support for Travelstart Middle East
To survive at the pace of innovation, businesses today are compelled to create extraordinary value for customers, keeping them content and engaged. This is because the world is becoming mobile-first, and people who consider time their most precious resource find the asynchronous nature of mobile messaging more appealing.
Oct 24, 2019 • WhatsApp
This holiday season: the season of giving the best customer experience
The days become longer, and the night's shorter - that means summer and the holiday season is upon us. It also means Black Friday, Cyber Monday, Christmas and all the fun festivities surrounding it is just about here. For businesses in for example the retail or leisure and hospitality sector, this is one of the busiest times of the year. Have you prepared your business to give your customers the best customer experience possible during this festive season? In this blog post, you'll find relevant tips on how to do so.
Oct 21, 2019 • WhatsApp
CM.com and Mobitainment partner to deliver WhatsApp Business solutions
In today's mobile-first world, its no surprise we are constantly on our phones and especially like engaging via text messaging. That is why many companies choose text-based USSD to facilitate mechanics for competition entries and performing surveys. This method, although valuable and affordbale comes with a few glaring technical limitations like a short character length and frustrating timeouts.
Oct 14, 2019 • WhatsApp
CM.com and GotBot partner to improve customer experience
The channels that businesses use to engage with customers substantially impact the way their brand is viewed, and according to conversational commerce platform CM.com, nothing delivers customer satisfaction quite like excellent communication.
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