Tag "WhatsApp"

Oct 31, 2023 • WhatsApp

Boost Black Friday Sales with WhatsApp, Instagram and Facebook Business Messaging

Black Friday remains a highly anticipated shopping event, having witnessed a 3.5% global increase in online sales, reaching an impressive $65.3 billion in 2022. In light of this, businesses, both large and small, are in fierce competition for maximum visibility. Nevertheless, this task is anything but simple. Retailers find themselves grappling with the need to stand out, contend with steep advertising costs, and meet the ever-rising expectations of consumers.

Oct 18, 2023 • WhatsApp

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.

Oct 02, 2023 • WhatsApp

Chatbots in action, part 1: WhatsApp Chatbots

Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.

Jul 13, 2023 • WhatsApp

Two Factor Authentication (2FA) on different messaging channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

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Jun 26, 2023 • WhatsApp

What is a WhatsApp Opt-in and why do businesses need It?

WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, companies must first receive consent to do so.

Jun 22, 2023 • WhatsApp

How to use WhatsApp Business One Time Passwords

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.

Jun 22, 2023 • WhatsApp

How to use WhatsApp Business Message Templates

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the customer initiates the conversation. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the WhatsApp Business Message Templates.

Jun 12, 2023 • WhatsApp

WhatsApp Business Platform Conversation Categories

WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!

May 29, 2023 • WhatsApp

Reach out to customers via WhatsApp Business Message Templates

There are many ways to use WhatsApp Business to communicate with your customers. Utilising WhatsApp Business Message Templates makes your life easier and creates a professional, engaging experience every time.

Mar 29, 2023 • WhatsApp

WhatsApp Business Platform - What is a Customer Care Window?

With WhatsApp Business Platform, there are two ways to chat with your customer. Once a customer opts in to receive messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.

Mar 29, 2023 • WhatsApp

WhatsApp Business Platform: Pricing Changes for June 2023

Starting June 1st, 2023, WhatsApp will introduce new conversation categories and corresponding pricing for businesses using the WhatsApp Business Platform. The new pricing model will be based on the type of conversation a business has with its customers. What does this mean for your business?

Mar 24, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Mobile Marketing Cloud conversational marketing blog

Mar 23, 2023 • WhatsApp

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Mar 17, 2023 • WhatsApp

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business provides business owners with a presence on one of the world's most popular social messaging apps, enabling them to communicate more efficiently with their customers and aid in the growth of their online businesses. The platform has become an essential tool for e-commerce businesses across the world, thanks to its numerous features.

Mar 08, 2023 • WhatsApp

USSD vs. WhatsApp Business Platform: A Comparative Analysis for Financial Institutions

Financial institutions, in particular, are constantly looking for ways to improve the customer experience and offer more advanced and convenient banking services. With the advancement of technology, there are now several options available for financial institutions to choose from when it comes to offering competitive digital services.