previous icon Back to blog
Sep 15, 2021
3 minutes read

The Benefits of SMS Marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your communications, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect.

As a marketer, you get to choose between countless traditional and new media to target your audience with. Email, Facebook Messenger, telephone calls, in-app push messaging, letters, and so on. But which channel, or mix of channels, would best serve your goal of conversion?

Believe it or not, but the greatest open rates are not reached with the latest messaging innovations. Despite all technological possibilities, good old SMS remains the channel with the highest open rates. SMS has a staggering open rate of 98%, where most messages are even read within the first 5 minutes.

It starts with Mobile

To better understand the value of SMS in creating exposure for your brand, we need to dive into the channel of mobile-first. Consumers in South East Asia have never been as attached to their phone. Just consider, do you check your phone within the first hour of you waking up? And do you check it before you go to sleep? Essentially, mobile plays a vital part in the lives of consumers and we take that little device with us wherever, whenever.

That helps explain why mobile is such a valuable channel to get your message seen by your target audience. However, due to the value of mobile, many marketers are targeting this device in their fight for the customer’s attention. As a result, not all mobile channels are equally effective if you want to be noticed.

For example, how many emails do you get in your mailbox each day? Though email has its benefits, it may be hard to stand out from the crowd. Or let's consider Push Messaging. This is another valuable tool that you can use to share your message with a selected audience. But this is dependent on if you customer has your app installed and if they have a stable mobile connection. If the connection is bad or unavailable, your message will be delayed or even disappear.

SMS, however, isn’t internet-reliant, which is why it’s such an effective solution for large-scale, widely distributed communications, reaching anyone with a mobile phone, regardless of internet connectivity.

You can use our tools to create a personalized SMS marketing campaign and deliver it instantly to your customer’s phone. Reaching your audience has never been so easy.

Features of SMS

SMS has been around for years but it's far from outdated. SMS has continued to evolve over the years, adding more features that you may not be aware of:

  • Personalization via merge tags

  • Target groups and individuals

  • Schedule for the perfect timing

  • Add mobile landing pages

  • Cost-effective and reliable

  • Rich analytics for conversion optimization

  • Available via API, WebApp or via your mail client

  • Easy to combine with other marketing channels via one platform

Discover the power of SMS – It’s free!

Interested to find out more about SMS and how you can reach your customers more effectively? You can check out our page on SMS or request a demo of the Mobile Marketing Cloud to see how mobile marketing can help you reach your goals.

Find out how you can leverage on SMS as a channel

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

whatsapp-business-blog_image-newsletters-announcements
Feb 22, 2024 • WhatsApp

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

whatsapp-business-blog_image-deals-offers
Feb 11, 2024 • WhatsApp

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 02, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

whatsapp-business-platform-centros-educativos
Jan 28, 2024 • WhatsApp

What Is a WhatsApp Opt-in and Why Do I Need It?

WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, businesses must first receive consent to do so.

WhatsApp vs Facebook Messenger
Jan 28, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Ads That Click to WhatsApp
Jan 25, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

black-friday-channels
Nov 22, 2023 • Messaging

Boost Black Friday Sales with WhatsApp, Instagram and Facebook

Black Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

messaging-fraud-and-prevention-for-businesses
Nov 16, 2023 • Instant Messaging

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.

Mobile Marketing Cloud conversational marketing blog
May 08, 2023 • Marketing

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Is this region a better fit for you?
Go
close icon