Latest Articles

CM.com ChatGPT blog logos
Mar 01, 2023 • CM.com

Unlocking the Potential of ChatGPT and Large Language Models: A Product Manager's Perspective

With the advent of ChatGPT, it feels like we’re venturing into a whole new world. Everyone can ask questions and give commands to what is perceived as an “omniscient” chatbot. Within a single week, it acquired 1 million active users. Big Tech got shaken up with Google introducing their LaMDA-based “Bard” and Bing Search incorporating GPT-4 with Bing Chat. There seems to be no limit to the enthusiasm. But what is ChatGPT? What does it mean for businesses? We discussed this with Arman van Lieshout, Product Manager at CM.com for our Conversational AI Solution.

customer-data-platform-marketing
Mar 01, 2023 • CM.com

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task.  That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

whatsapp business features blog
Feb 21, 2023 • CM.com

WhatsApp Business Features to Boost Your eCommerce Business

WhatsApp Business gives business owners a presence on one of the world's most popular social messaging apps which allows them to communicate more effectively with their customers and help their businesses grow in the online marketplace. Here are just some of the features that have already made the WhatsApp Business Platform an essential part of people's eCommerce practices across the world.

eCommerce Add On Tech Stack blog image
Feb 21, 2023 • CM.com

Let’s Talk about the Benefits of Integrating a Chatbot with your Current Tech Stack

At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.

Multi-channel vs. omni-channel
Jan 30, 2023 • CM.com

Multi-Channel vs Omni-Channel: What’s the Difference?

Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.

omnichannel-inbox blog
Jan 25, 2023 • CM.com

Understanding Omnichannel Marketing: A Complete Guide

Omnichannel marketing is a strategy for reaching customers through various channels, including physical stores, websites, social media, email, and mobile apps. Omnichannel marketing aims to provide a seamless and consistent customer experience across all channels, allowing customers to engage with a brand conveniently.

whatsapp-business-blog-image-conversational-commerce_payment
Jan 25, 2023 • CM.com

How to Use WhatsApp Business for Conversational Commerce?

Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.

whatsapp-business-blog_image-product-messages
Jan 25, 2023 • CM.com

Showcase Your Products With WhatsApp Business Product Messages

You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.

whatsapp-business-blog_image-service-automation
Jan 25, 2023 • CM.com

How to Use WhatsApp Business for Service Automation

The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.

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