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Jun 24, 2020 • CM.com

CPaaS eBook Summary: The Key to Successful Customer Communications

A good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?

Jun 09, 2020 • CM.com

Modern Business Text Messaging | Part 2: What is a Long Number?

In Part 2 of our "Modern Business Text Messaging" blog series, we uncover Long Codes, with a detailed definition of what they are, benefits, risks, use cases, and most common ways they benefit businesses...

May 27, 2020 • CM.com

Turn Conversations to Conversions: Integrate Apple Pay with Apple Business Chat

Familiar, safe, instant, personal. Just some of the reasons consumers prefer mobile messaging over calling and emailing to communicate with brands. With an added benefit: companies can now transform mobile chat to a sales channel. Apple Pay increases sales revenue and customer satisfaction rates. The Formula 1 Heineken Dutch Grand Prix shows how!