In an age of mass marketing with constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be an overwhelming experience for consumers around the world. When marketing messages don’t match consumers’ needs and interests, they disconnect. They mute notifications, skip ads, and avoid all forms of marketing until the peak season is over. As an eCommerce marketer, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.
More and more companies are rolling out AI agents that go far beyond generating content or answering simple questions. They handle customer requests, update systems, trigger workflows, and even complete transactions. This brings speed, efficiency, and relief from manual, repetitive work. But once AI starts doing instead of merely assisting, something fundamental shifts. You need more than clever technology. You need a clear way to stay in control of what it does, why it does it, and the limits within which it can operate. This is where AI governance comes in. Not as a tick-box compliance layer, but as a practical foundation that keeps AI predictable, explainable, and safe as it becomes more autonomous.
Does your business depend on high-volume email communication? Then you want that infrastructure to be reliable and fast. When it comes to sending millions of messages, you need performance, uptime, and control at scale. And of course, you don't want to break the bank either. We have just the thing for you: the Email Gateway API.
For years, SMS has been the default channel for mobile messaging. It's simple, reliable, widely adopted - and it has some good benchmark statistics. But in a world where consumers expect more interactive, app-like experiences, traditional SMS is starting to feel outdated. That's where RCS comes in. But can RCS compare to the SMS benchmarks?
The holiday season is almost here, and it comes with the perfect opportunity to connect with customers in a personal and meaningful way. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. In this blog, you’ll discover how these channels can boost satisfaction and drive sales during the busiest time of the year.
' Tis the season for conversational commerce - and CM.com can deliver the whole customer journey in one package! From getting your promotional material seen to facilitating payments within the conversation, and some post-purchase customer care to turn holiday shoppers into loyal fans of your brand.
Customers are increasingly communicating through apps rather than traditional phone calls. That is why we are introducing an important expansion of HALO today: Voice Agents can now automatically handle incoming calls made through WhatsApp. We are also looking back at improvements we have added to HALO over the past months. Developments that bring voice and chat closer together and help organizations automate faster and more consistently.
The fastest path to more conversions is maximizing reach - after all, customers can not buy your products or use your services if they haven't heard of you.
Cybercrime and spam messaging is on the rise. Criminals attempt to impersonate trusted businesses in the hopes of scamming loyal customers out of their personal details, login credentials, and even banking information. This damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't? RCS Business offers verified sender profiles, helping customers identify official business accounts so they can engage with business communication with confidence.
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