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Tag "Retail & Ecommerce"

Mar 05, 2026 • Retail & Ecommerce

From Iftar to Suhoor: When GCC Customers Are Most Active and Why Most Brands Aren't Ready?

Ramadan doesn't pause customer activity. It relocates it. While offices wind down and working hours shorten, something else is happening. Phones light up after Iftar. Carts fill at midnight. Questions arrive late at night about delivery windows, product availability, and order confirmations. According to YouGov's Ramadan 2026 consumer snapshot*, 37% of UAE residents are actively on social media in the evening window between 7pm and 10pm during Ramadan, with a second wave of activity continuing well past midnight in KSA. Your customers are present and engaged. The question is whether your engagement setup is keeping up with them. For most e-commerce brands in the GCC, the honest answer is: not quite. Not because teams aren't working hard, but because the systems, schedules, and tools most brands rely on were built for a different rhythm entirely.

Feb 20, 2026 • Retail & Ecommerce

How Ramadan Reshapes Customer Engagement For GCC E-Commerce Brands

In the GCC, Ramadan does not slow conversations down, it reshapes when, how, and why they happen. Many e-commerce brands still treat Ramadan as a short-term campaign window, adjusting working hours, adapting messaging, and increasing promotional activity for a limited time. But for customers, Ramadan is more than a campaign, it marks a shift in rhythm, expectations, and intent. This disconnect in perspective is where customer experiences can start to break down. Ramadan is not about increasing communication. It is about improving it through consistency, relevance, and cultural understanding across every interaction.

Sep 18, 2025 • Retail & Ecommerce

AI Agents: The Accelerators of Conversational Commerce

The way consumers search for and process information online is rapidly changing thanks to AI. Where we used to type in search terms, scroll through dozens of results, and manually filter them, we are now getting used to having conversations. With ChatGPT, Google’s AI features, and other assistants, answers come faster and are more relevant. That same way of interacting is now taking over e-commerce at high speed. For retailers, this is the moment to step in: the webshop as we know it—where customers have to actively search themselves—is giving way to personal conversations that directly lead to action.