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Explaining the Need for Conversational Marketing During Peak Sales Periods
Conversational Marketing is a dialogue-driven approach to marketing that focuses on two-way conversations with customers through online chat tools, offering an alternative to the information overload consumers face during peak sales periods. So, instead of bombarding people via the usual channels, you should be thinking about how you can connect with your audience in a more personal and familiar way.
In practical terms, this means communicating via the channels they prefer to use, on the preferred timing and most importantly with relevant offers based on their personal needs. This way, you are not only improving customer engagement but also increasing your conversion.
Why You Should Use WhatsApp as a Marketing Channel
Statistics show that WhatsApp is the world's most widely used mobile messaging app, with over 5 billion downloads.
Aside from its extensive reach, WhatsApp is used more actively than email, since it's a mobile phone app. A recent survey of over 1,000 consumers revealed that messaging is the number one activity on mobile phones. Another statistic show that newsletters via WhatsApp have open rates of 98% and click-through-rates of 45-60%!
With this in mind, if you're not yet using WhatsApp Business for marketing in 2025, you might be missing out on a major opportunity.
However, you haven't missed it yet. While WhatsApp marketing has evolved rapidly, many brands are still in the early stages of adopting it.
That makes now the perfect time to become one of the few companies to start using it to take your eCommerce business to the next level.
How to Use WhatsApp as a Marketing Channel?
During busy sales periods such as Black Friday or Cyber Monday, you can schedule WhatsApp Business messages to announce the start of your sale to customers. You can add images and videos to deliver eye-catching, unique marketing content that gets your message across in seconds. In the short term, there's a high chance of seeing immediate responses.
Some companies are already seeing up to a 35% increase in customer engagement compared to traditional email marketing.
Another upside of WhatsApp is the absence of the age-old graveyard of marketing emails: the spam folder. Currently, WhatsApp doesn't have a spam folder, so there's a very little chance of your message remaining unopened or unread. However, WhatsApp users can still block contacts they don’t want messages from, so it doesn’t give you complete freedom to send unlimited messages. Furthermore, you need consent from the recipient to send messages at key moments of the year.
For the best results, keep your messages short, relevant and informative.
How to Automate Your WhatsApp Marketing?
Many marketers hesitate to use WhatsApp for campaigns, not because they doubt its potential, but because they’re unsure what happens after they hit “send.” What if it works too well? What if hundreds of customers reply? Who’s going to answer all those messages?
That concern makes sense. WhatsApp feels personal and direct, that’s exactly what makes it so effective. But it also creates the concern of being overwhelmed by incoming questions and having to manage another live channel on top of everything else.
That’s where automation makes all the difference.
With the right setup, you don’t need a full team to manage WhatsApp. At CM.com, we combine our Mobile Marketing Cloud with HALO, our Agentic AI Platform, to automate both sides of the conversation.
Set up your campaign once and let the system automatically send it to the right customers at the right moment, for example when announcing a special sale. If someone replies, HALO picks it up. It reads the message, responds instantly, and can even take action like recommending a product or starting an order.
That means WhatsApp stays personal for your customers, but fully scalable for you. Instead of adding more work, it actually helps you reduce it. Especially during peak moments like Black Friday.
