Many of our users have large data sets, but their core business is not digital. Their customer data is generated across multiple systems that have no marketing or communication capabilities.
Our Customer Data Platform (CDP) connects to those systems and creates unified customer profiles. Ready to use for marketers. Enabling them to provide richer customer experiences and improve customer engagement.
Is your customer data sitting untapped across multiple systems? You may only have a fraction of the insights you could have. In this guide you can read everything you need to know about Customer Data Platforms.Download the guide
Customer Data is often fragmented and siloed in different software systems. As a result, you cannot utilize this data to its full potential. Our CDP unlocks your data and solves this problem.
We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.
Benefit from the power of unlimited data sources
Integrate data via Webhooks, API integrations, or CSV imports
Unify your customer data into 360˚ customer profiles
Once your customer data is fully integrated with Mobile Marketing Cloud, you can create customer segments. These segments can be based on any rules and criteria you like.
Segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.
Segment based on behavior targeting
Segment based on events or demographics
Filter segments by permissions to ensure GDPR compliancy
One size does not fit all. Customers expect personalized offerings catered to their preferences. You can achieve this by collecting data events from their interactions.
And by personalizing your messaging based on their behavior. These processes can be automated and scaled using real-time smart segments.
Know what your customer wants
Personalize customer experiences
Use real-time smart segments
Once you know what your customer wants, you now need to reach them at the right time and place.
The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.
Start omnichannel conversations on Email, SMS, and more channels
Automate with personal workflows
Use advanced campaign management
Create automated sign-up journeys that give your customers a wow feeling from their first point of contact.
Know who your customers are and what they want by collecting their data through giveaways, QR codes, and registration forms.
Understand why your customers are inactive and reengage with them using personalized messages on their preferred platform.
Create personalized offers for special moments such as birthdays and anniversaries, that customers will never forget.
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