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CM Data - Customer Data Platform.

Consolidate your customer data sources, gain rich audience insights and market to individuals in real-time with CM Data.

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Customer Insights to Power Your Business

Personalize your marketing with our Customer Data Platform. Bring together customer data from every system to create unified customer profiles. Target specific segments and automate campaigns so your brand is there when it counts for customers.

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Key Features of CM.com's Customer Data Platform

Unlimited Data Sources

Combine every data source, whether external or internal. With our simple API, you don't have to limit yourself.

Real-Time Segmentation

Segment your audience in any way imaginable. Easily create custom and dynamic smart segments that capture your audience based on real-time behavior, events, and profile features.

Fully Integrate with CM.com

Our CDP integrates seamlessly with CM’s Mobile Marketing Cloud. Connect your ticketing shop, contact pages, payment data and more to create one smart data warehouse.

Centralize Data in the Customer Data Platform

Centralize your customer data within CM's CDP. Easily orchestrate and integrate your internal and external data sources to the Customer Data Platform via APIs and other data transfer methods.

- Unlimited data sources

- Real-time APIs 

- Manually integrate your audiences

Customer Data Platform

Create Unified Customer Profiles

Our CDP orchestrates your customer data to create unified profiles for each individual. See when and where customers interacted with your brand and discover who they are. Gain a holistic view of each customer, and use the data to launch tailored experiences.

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Real time segmentation

Connect & House All Your Data in The Customer Data Platform

Centralize all your customer data within CM's CDP. Easily orchestrate and integrate your internal and external data sources to the Customer Data Platform via API's and various data transfer methods of your choice.

  1. Unlimited data sources provide dynamic campaigns

  2. Real-time APIs ensure customer interactions are accurate

  3. Manually add customer data to complete or add to any gaps

Customer Data Platform - CM.com - Connect via Multi Data Source

Automate Communication with Segmented Workflows

Communication with your customers is most engaging when your messages are personalized, contextual, and interactive. Build segments that speak to the needs and use cases that are specific to your different customer audiences and demographics. Send them information that they care about. Use the query builder target with a laser-like precision, and leverage the CM.com communication tools to deliver the message on the most relevant channel.

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Personalize your communication - Workflow UI - CM.com

Derive Rich Insights From Your Mobile Messaging Channels

As part of CM’s Mobile Marketing Cloud, CM Data reveals novel customer insights to drive your entire mobile marketing strategy. Consolidate your marketing campaigns into one platform, and send hyper-personalized messages through your audience’s favorite channels — email, SMS, Push, WhatsApp, Social, Voice, Direct Mail, and more.

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CDP Customer journey

Why Choose CM Data as Your Customer Data Platform?

Unlimited Number of Data Sources

Integrate the data sources you want into CM Data. With our simple API, you don't have to limit yourself.

Target Group Segmentation

Target specific audiences with the right message. Make segments of your customer database and specify on profile features, customer behavior, and events.

Easy Dashboards

Analyze your data with our user-friendly dashboard. Get all the insights you want on one clear screen.

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The words in the title are used a lot lately. And not because they can be called buzzwords, but because companies need to invest into building a strong customer experience if they want to keep up with their competitors. Talking about customer experience, you should not forget about customer service and care. In this blog, we are going to clarify the differences between these terms.

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