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Customer Data Platform

Know Your Customers As Individuals

A unified Customer Data Platform to create 360° profiles, deliver personalized experiences and boost growth


Increase Customer
Lifetime Value

Increase relevance and revenue with personalization at every touchpoint

Reduce Total Cost of

Easily consolidate exsiting data platforms and remove redundant tools.

Establish One
Source of Truth

Empower employees to access and understand customer data all in one place.

Rich Customer Profiles For Rich Relationships

Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touchpoints into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.


Web Tracking

Monitor visitors browsing patterns and merge with the relevant profile when possible.

Integrate Data

Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.

Identity Resolution

Accurately identify and merge data from the same individual into 360° customer profiles.


Predict The Next Step in Your Customers Journey with AI

Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalized 1:1 interactions.

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Conversational AI Cloud personalize to your needs drag and drop

Self-Learning AI

Connect existing data sources and allow the AI to learn from the start and continuously with every interaction.

Conversational AI Cloud control your answers

Control Your AI

Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions


No Black Box

Gain transparency and view insights into why certain AI-driven recommendations have been suggested.

Integrate across all sources

apple business chat
facebook messenger
instagram messaging
google business messaging

Personalized Communications Made Easy

Why Work With's Customer Data Platform?

  1. First-Party Data Collection
  2. Controlled Data Retention
  3. Integrated Analytics & Insights
  4. Advanced AI Predictions
  5. GDPR-Compliant & ISO 27001

Goodbye Siloed Solutions.
Hello Engagement Platform.

Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.

Here's What Our Customers Have to Say

Find Answers To Your Questions

What is a Customer Data Platform (CDP)?

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A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

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What is Cookieless Data Collection?

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Cookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.

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What is First-Party Data Collection?

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First-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.

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What is Server-Side Tracking?

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Client and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.

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Latest Articles

May 09, 2024 • Customer Data Platform

Happy clients, happy agents: the platform effect in customer service

As a member of the customer service team, you stand on the frontline of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible.

mobile marketing trends
Nov 30, 2021 • Customer Data Platform

8 Mobile Marketing Trends To Watch For in 2022

What’s new in mobile marketing for 2022? While some recent trends in mobile marketing remain static, others continue to gain ground as marketers increasingly embrace mobile-first marketing strategies. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2022.

Sep 20, 2021 • Customer Data Platform

How Apple’s iOS 15 Update Will Change Email Marketing

Along with a slate of new user features, Apple’s iOS 15 update promises significant changes to your email marketing strategy this fall. These include new privacy protections that will have a massive impact on key metrics, tracking, email list hygiene, and data collection. Learn more about what these iOS 15 changes will mean for your business and what you can do to prepare for them.

Aug 02, 2021 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

May 03, 2021 • Customer Data Platform

Get Personal: How Smart Customer Segments Boost ROI

The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.

Apr 13, 2021 • Customer Data Platform

The Differences Between CRM, CDP and DMP Platforms

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

Jan 13, 2021 • Customer Data Platform

17 Ways Business Messaging Enhances Your Customer Satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.