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Tag "Customer Experience"

Jan 14, 2022 • Customer Experience

WhatsApp Business Solution: How to Get Started in 5 Simple Steps

The popularity of WhatsApp as a mobile messaging app is quite evident. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise why businesses globally feel compelling to be available on the customers’ most preferred channel.

Nov 02, 2021 • Customer Experience

Ace Instagram Messaging For Business With CM.com

When it comes to using Instagram Messaging for businesses, it's one of the most convenient and powerful means to build relationships with potential customers, promote and advertise your products/services, and even close sales - all of this at one platform.

Aug 25, 2021 • Customer Experience

Ways to Skyrocket your E-mail Click Through Rate

Click through rate (CTR) - is one of the most sought after and eluded KPI as far as e-mail marketing is concerned. CTR is a standard metric after open rate for calculating engagement within an e-mail campaign. A high click-through rate is the ratio of e-mail recipients who have clicked on the link in an e-mail that defines your campaign’s success criteria. In short, a high CTR indicates you have enticed the right behavior expected out of your end prospect/client.

Aug 02, 2021 • Customer Experience

[Webinar Series] WhatsApp Business: Making Customer Engagement Conversational

The present pandemic situation has overwhelmed people, businesses, and customer engagement teams in equal measure. People like to be informed immediately and well, and therefore turn to messaging apps for general inquiries, sales or support queries, and even shopping; and it's not going away anytime soon.

Jul 26, 2021 • Customer Experience

[Webinar recap] Gen Z Way of Customer Service

Customer service today plays a vital role throughout the entire customer journey. What was once limited to a post-sales experience is now an integral function right from the very beginning of the customer journey. Customers today want to engage with a brand in a more personal way, right when they need to and through the most preferred channels. This shift in customer expectation impacts the enterprise in many ways — and has a significant impact on the customer service function.

Jul 04, 2021 • Customer Experience

[Webinar Series] Learn How to Get Started with Omnichannel Customer Engagement

Today, customer delight is considered key to sustaining relationships and drive brand loyalty. But what does it mean to delight customers in an experience-driven world that's essentially omnichannel?

Jun 29, 2021 • Customer Experience

Instagram for Businesses: Connect, Engage and Support Your Customers on Instagram Via API

With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.

May 26, 2021 • Customer Experience

Customer Data Platforms (CDP): The Key to An Ultimate Omnichannel Customer Experience

Until recently, marketing automation was mainly focused on email. Although, email is still a primary communication channel, it’s not the only channel you can use to expand your reach. Today’s customers living in a hyper-connected world want interactions with your brand that are more personalized and through their preferred channels. This includes all mobile messaging channels like SMS and WhatsApp. But, to be truly omnichannel and automated, you need to first unify your customer data – best done with CDP.

May 06, 2021 • Customer Experience

How to Simplify Customer Service: With Advanced Helpdesk System

For decades, customer service has been centered around the “issue of ticket resolution" and "ticket management". When a customer clocks in with a problem, the customer service team works to resolve it as quickly as possible. It's not as simple as it seems, especially with an increasing volume of conversations. With an advanced helpdesk ticketing system, your customer service reps can focus on "conversations and customers" first: the two essential aspects indispensable for delivering a superior customer service experience.

Jan 25, 2021 • Customer Experience

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Jan 12, 2021 • Customer Experience

5 Myths Busted For Automating The Customer Service

In a world dominated by an “I need it now” mentality, customers don’t just want their queries solved. They want them solved efficiently and they want them solved now. The days of being put on hold, or scrolling through websites have come to an end and customer service needs to adjust to keep up. Companies need to provide each individual customer with the smart, tailored experience they deserve, that’s why we set out to develop DigitalCX: a platform for automated customer service.

Jan 11, 2021 • Customer Experience

What is Mobile Marketing?

More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.

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