Tag "Customer Experience"

The WhatsApp Business solution promises to make it easier for customers to contact your company which is great news for companies looking to optimise their customer experience. But won’t growing reach by creating a presence on WhatsApp put greater pressure on customer care? Take out 3 minutes of your time to find out how WhatsApp will actually save you time!

How do you ensure a better customer experience with SMS and Voice? When a customer switches from one telecom operator to another, PortingXS facilitates number retention for every type of phone number. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?

The customer journey spans more touch points than ever before. More channels and more devices bring about more opportunities to reach more customers. The reach of marketing channels has been expanding over time; starting with newspaper ads and local radio reaching a specific region, to new ad networks such as Facebook and Google reaching half the globe. Not only is the reach expanding, the insights into the audiences measured in actual data is growing too. Using this information, you can create very specific segmentations that will allow marketers to target those profiles that are highly relevant and receptive to your information.

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.

Nowadays, social media plays such an important role in our lives. On average, the daily time spent on social media worldwide is 135 minutes. As 2018 comes to an end, let’s have a look at what the future of social media will look like for businesses.

In 2020, business messaging will be quite different from what you’re used to now. Different, both from a business and a consumer perspective. Questions raised from both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.

If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don’t use SMS or email marketing to its full potential, and that's because they don’t always use the right techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.

WhatsApp has finally opened the doors for business usage. How can I use it to the advantage of my business? What does it take for me to get on board? After reading this article, you will have no further questions and be able to start using WhatsApp Business right away!

Your time is valuable. Therefore, we’re excited to announce that we now have a direct connection with Zapier. Zapier adds powerful automation to over 1,300 web apps. Their tools make it simple for anyone to build code-free workflows that save hours per week. Together, we can streamline processes and simplify your day to day workflows.

Imagine, it’s October 1990. You want to plan your next family vacation and need to find out all you can about destinations, hotels, flights, transfers, vaccines, restaurants, etc. What do you do? The only thing you could do at that time. You'd head on over to your friendly travel agent who assists you as best they can, hopefully with all the knowledge and information you need.

Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of every day life. Now, imagine adding a rich mobile landing page as an addition to your SMS campaigns, an opportunity to stand out from your competitors and increase your ROI.

Big news: WhatsApp is available for companies. That means that you can now add WhatsApp Business to your communication channels via our API. But what possibilities does this chat app offer to get in touch with your customers?

A major part of a seamless customer experience, is being available on all your customers’ preferred communication channels. Interaction should be instant, and identical throughout the many channels that can be used throughout the customer journey. To achieve this, choosing the right Communication Platform as a Service, is essential.

It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.