Tag "Customer Experience"

Jan 12, 2021 • Customer Experience

9 mobile marketing mistakes to avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Sep 21, 2020 • Customer Experience

How cloud technology can transform your brand and customer service

The recent spike in cloud adoption has changed the way many businesses operate. Although forced by global lockdowns, companies have started to reap benefits, including reduced costs and increased productivity – further accelerating digital transformation. With compelling business benefits, innovative cloud-based solutions empower organisations across industries to embrace change. Most of us are familiar with cloud-based platforms that are helping teams access documents, collaborate, and work remotely, but the cloud can offer so much more than that. From a customer communication and service angle, cloud platforms offer a real competitive advantage for companies looking to stand out and win brand loyalty.

Sep 21, 2020 • Customer Experience

Conversational Commerce, the trend shaping the future of business

While ‘Conversational Commerce’ is no new concept, the phenomenon is gaining momentum, driving innovation, and customer experience in an ever-changing eCommerce landscape. The way today’s consumers choose to communicate with brands is fundamentally shifting. Gone are the days of infuriating calls, jumping through multiple hoops to get to the right department, and confusing out-of-date websites – customers now expect to be able to engage in seamless, conversational experiences with businesses, similar to how they communicate with their friends and family.

Sep 17, 2020 • Customer Experience

7 tips to choose the right CPaaS provider

At the heart of any CPaaS provider, you’ll find one common theme – APIs. This means businesses don’t need to invest in costly hardware that lacks scalability. With the help of APIs, companies can configure and add their own real-time communication solutions on a single platform, without building any complex backend infrastructure. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.

Sep 16, 2020 • Customer Experience

3 Reasons SMS Improves Customer Experience for Digitally Native Brands

Today, online services have become a part of our daily lives. It’s impossible to imagine a life without digital services accessible on-demand. Similarly, when it comes to payment processing and transfers, through a mobile device, customers expect simple and quick solutions accessible from a digitally-native environment. How do digitally-native brands offer services to keep up with user demands and customer experience expectations? This article dives into how SMS plays an important role...

Aug 19, 2020 • Customer Experience

Modern customer care for the modern customer this Black Friday

It was only three years ago that Google's Trends tool showed almost no interest in Black Friday for the South African market. Search queries increased just before Black Friday in 2015 and skyrocketed at the end of October in 2016.

Aug 06, 2020 • Customer Experience

Do you mean Customer Experience, Customer Service or Customer Care?

The words in the title are used so often lately. Not because they can be called buzzwords, but because companies need to invest in building a strong customer experience if they want to keep up with their competitors. But customer experience, customer service, and customer care are quite different. In this blog, we are going to clarify the differences between these terms.

Jul 28, 2020 • Customer Experience

Rethinking eCommerce: How the online shopping market is evolving in South Africa

Online shopping is something South African consumers have had to become more familiar with recently. While we’ve had eCommerce options before, locals haven’t adopted the technology as easily and quickly as other countries – until now.

Jul 28, 2020 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.

Jul 24, 2020 • Customer Experience

Send Rich WhatsApp Message Templates with Campaigns

Now, you can easily send out Rich WhatsApp notifications with our Campaigns tool. We empower you to send out WhatsApp Message Templates within a few clicks in bulk. Campaigns is the easiest way to push highly relevant and personalised messages quickly and easily to your audience.

Jul 14, 2020 • Customer Experience

The value of Mobile Marketing Cloud technology for customer-centric companies

Marketing cannot be ignored in business operations, but how do you know that you are effectively reaching your target audience through the right channels, and with the right message in mind? More importantly, whether your marketing team is using the right tooling? Companies can choose from a wide variety of marketing platforms that are aimed at improving customer communication so how do you make the right choice?

Jul 09, 2020 • Customer Experience

How Pargo’s use of SMS technology has enhanced their customer experience

Customers have come to expect businesses to communicate with them via the channels most convenient for them. This is especially true when it comes to delivering time-sensitive notifications regarding highly anticipated products.

Jun 25, 2020 • Customer Experience

Five Customer Experience Predictions for Africa

Customer experience (CX) has always been a critical component of a business. For decades, we’ve wondered about what makes our consumers tick and how to connect with them on a deeper level to keep them coming back for more. With so many brands to choose from, delivering reliable, high-quality and seamless customer experiences is an important differentiator in today’s marketplace – even more so in a fast-changing world.

Jun 17, 2020 • Customer Experience

What is a short code and what are the benefits?

A shortcode is a memorable 5 or 6 digit number ideal for SMS marketing campaigns, lead generation, and promotions where you want people to easily remember your number. In this blog post, we provide you with a detailed definition of shortcodes, the different and most common ways they are used, and benefits for your business.

May 28, 2020 • Customer Experience

Setting up a multichannel retail strategy: 5 tips

When doing business online, just having a well-designed webshop with nice products isn’t enough. If you want consumers to select your shop over the competitors, a smart multichannel retail strategy is key. Here, we’re sharing 5 tips on how to get your customers flocking to your retail store.

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