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Tag "Customer Experience"

Jan 24, 2023 • Customer Experience

How to Use WhatsApp Business for Service Automation

The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.
Nov 21, 2022 • Customer Experience

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.
Nov 16, 2022 • Customer Experience

Customer service trends for 2023

The customer service industry has had its fair share of challenges over the past two to three years, with COVID forcibly altering the face of customer care, in some cases permanently. Supply chain issues, inflation and cost of living crises have added fuel to the fire and presented significant challenges to an already over-stretched sector.
Nov 02, 2022 • Customer Experience

What Can an AI Chatbot App Do For Your Customer Call Centre?

Our customers are becoming more comfortable with chatbots, as are we, no doubt. In fact, we expect to interact with them on most channels now, from Facebook to WhatsApp; they’re certainly useful and efficient tools.
Oct 26, 2022 • Customer Experience

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.
Oct 06, 2022 • Customer Experience

Valuable Customer Engagement for Effective Logistics and Durable Customer Relations

With millions of parcels being delivered on a daily basis, communication have become an integral part in the world of logistics and transport. If there is one thing that customers want, it's helpful information about their parcels.
Sep 26, 2022 • Customer Experience

3 Ways of Enhancing CX With Conversational Commerce

See the chat apps that customers have on their phones? They aren’t just apps for socializing with others. Establish your brand presence on them and provide a phenomenal customer experience (CX), and they can be your gateways to generating more customer goodwill and sales.
Sep 05, 2022 • Customer Experience

How the Logistics Industry Can Benefit From the WhatsApp Business Solution

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?
Aug 12, 2022 • Customer Experience

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.
Aug 11, 2022 • Customer Experience

The Value of Engaging With Customers During The Utility Customer Experience

Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about customer usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers at the right moment? That is what you will discover in our seven phase customer journey for utilities.
Aug 11, 2022 • Customer Experience

Fast Event Visitor Support at Formula 1 Heineken Dutch Grand Prix

When you go to any event, questions are likely to arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organisation. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.
Aug 10, 2022 • Customer Experience

Stop Annoying Your Customers: How Digital Signing Improves Customer Experience

The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.
Aug 04, 2022 • Customer Experience

Why Do I Need a Google’s Business Messages Partner?

Google is making companies even more accessible through the launch of Google’s Business Messages, allowing customers to reach you in their moment of need. While the messaging service is available as an app, larger businesses are better suited to engage with customers through Google's Business Messages API, which requires partner support.
Jul 15, 2022 • Customer Experience

How To Optimise Customer Conversations via Instagram’s Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.
Jun 30, 2022 • Customer Experience

How to Get More Leads With SMS and Email Marketing

If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don't use SMS or email marketing to their full potential, and that's because they don't always use the proper techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.
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