Tag "Customer Experience"

The 100th edition of the KLM Open golf tournament, also known as the Dutch Open will take place from 12 to 15 September 2019. With 50,000 expected visitors, ticket sales and entrance control should run as smoothly as possible. We talked about this with Demi Schreuder, Project Manager at TIG Sports, who has been organising the KLM Open for the past 16 years. With their innovative approach, nothing should stand in the way of a successful golf event.

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Telecoms sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimising the customer journey?

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?

Many companies know the success of their business depends on the integration of mobile and - more specifically - on the integration of Conversational Commerce. Conversational Commerce promises to close the gap between customer and company using messaging apps. But just what is this Conversational Commerce business all about and why should you care?

The WhatsApp Business solution promises to make it easier for customers to contact your company which is great news for companies looking to optimise their customer experience. But won’t growing reach by creating a presence on WhatsApp put greater pressure on customer care? Take out 3 minutes of your time to find out how WhatsApp will actually save you time!

How do you ensure a better customer experience with SMS and Voice? When a customer switches from one telecom operator to another, PortingXS facilitates number retention for every type of phone number. We spoke with Tim Leliveld, Area Manager at PortingXS, about their smart application of SMS and Voice for an optimal customer journey.

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?

The customer journey spans more touch points than ever before. More channels and more devices bring about more opportunities to reach more customers. The reach of marketing channels has been expanding over time; starting with newspaper ads and local radio reaching a specific region, to new ad networks such as Facebook and Google reaching half the globe. Not only is the reach expanding, the insights into the audiences measured in actual data is growing too. Using this information, you can create very specific segmentations that will allow marketers to target those profiles that are highly relevant and receptive to your information.

As the days get warmer and daylight lasts longer, Christmas shopping starts to kick off. Consumers are seeking out the best gifts at the best prices, meaning competition between retailers can be fierce. How do you ensure that its your inventory that ends up underneath the Christmas tree? If you want to reach your customers before your competitor does, mobile marketing is the way to go.

Nowadays, social media plays such an important role in our lives. On average, the daily time spent on social media worldwide is 135 minutes. As 2018 comes to an end, let’s have a look at what the future of social media will look like for businesses.

In 2020, business messaging will be quite different from what you’re used to now. Different, both from a business and a consumer perspective. Questions raised from both ends are “Will you notice?” and “Will it matter?”. In both cases the answer is: “Yes, it will!” And this is how.

If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don’t use SMS or email marketing to its full potential, and that's because they don’t always use the right techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.

WhatsApp has finally opened the doors for business usage. How can I use it to the advantage of my business? What does it take for me to get on board? After reading this article, you will have no further questions and be able to start using WhatsApp Business right away!

Your time is valuable. Therefore, we’re excited to announce that we now have a direct connection with Zapier. Zapier adds powerful automation to over 1,300 web apps. Their tools make it simple for anyone to build code-free workflows that save hours per week. Together, we can streamline processes and simplify your day to day workflows.

Imagine, it’s October 1990. You want to plan your next family vacation and need to find out all you can about destinations, hotels, flights, transfers, vaccines, restaurants, etc. What do you do? The only thing you could do at that time. You'd head on over to your friendly travel agent who assists you as best they can, hopefully with all the knowledge and information you need.