How to optimize your Mobile Marketing in Retail and eCommerce
Working in retail or e-commerce as a marketer means that you know a lot about your customers such as where they are from, what they are interested in, what they bought (online or offline), and what they want or need. Moreover, they expect a seamless shopping experience. Not only when it comes to when or how to shop, but today’s customer also expects to have a choice in how they communicate. Offering an e-commerce website or app is not enough anymore. How are retail and e-commerce businesses coping with all the demands of their customers?