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Jun 24, 2020 • Marketing

CPaaS eBook Summary: The Key to Successful Customer Communications

A good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?

Jun 09, 2020 • Marketing

Modern Business Text Messaging | Part 3: The Top 5 Differences Between Short Codes & Long Numbers

Deciding what type of SMS phone number to provision for your business can be challenging. Before making your investment, evaluate the top 5 differences between short codes and long numbers to ensure your choice is aligned with the objectives you have for your business text messaging and communications...

Jun 09, 2020 • Marketing

Modern Business Text Messaging | Part 2: What is a Long Number?

In Part 2 of our "Modern Business Text Messaging" blog series, we uncover Long Codes, with a detailed definition of what they are, benefits, risks, use cases, and most common ways they benefit businesses...

Jun 09, 2020 • Marketing

Modern Business Text Messaging | Part 1: What is a Short Code?

In Part 1 of our "Modern Business Text Messaging" blog series, we cover Short Codes, providing you with a detailed definition of what they are and the different and most common ways they are used by and benefit businesses...