Tag "Marketing"

Jan 23, 2019 • Marketing
Why is having an event ticket presale a good marketing strategy? [3 benefits]
Event planners increasingly, especially festivals, sell tickets at their online presale ticket shop before the regular sales start. A ticket presale is a good marketing strategy, for several reasons. In this article I explain the three biggest benefits of having a presale as an event organizer.
Jan 22, 2019 • Marketing
Conversational commerce: be there where your customers are.
Mobile leads the way; Customers find, compare and buy on their mobile phone. The expectations from the consumer of mobile as a channel is therefore totally different than 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way as 10 years ago.
Jan 22, 2019 • Marketing
The 80/20 rule: Who are your loyal customers?
The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
Dec 10, 2018 • Marketing
Multi-channel vs. Omni-channel. What’s the difference?
Surely, we’ve all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, I’ll explain just what all the fuss is about.
Dec 01, 2018 • Marketing
Looking back on 2018
Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.
Nov 08, 2018 • Marketing
How to get more leads with SMS and Email Marketing
If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS/email? A lot of businesses don’t use SMS/email marketing to its full potential, as they don’t always use the right techniques to improve the open- or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your SMS/email marketing campaigns, you will be able to significantly increase your conversion rate and to utilise your marketing channels to their full potential.
Nov 06, 2018 • Marketing
WhatsApp Business? Get in line
WhatsApp has finally opened the doors for business usage. How can I use it to the advantage of my business? What does it take for me to get on board? After reading this article, you will have no further questions and be able to start using WhatsApp Business right away!
Sep 27, 2018 • Marketing
7 tips for a Black Friday & Cyber Monday text message
This well-known weekend takes place every year at the end of November. Black Friday & Cyber Monday originated in the United States but has become increasingly popular in the Netherlands in recent years. Black Friday is the day when many shops offer huge discounts whilst Cyber Monday is the online equivalent. In 2018 this means; discounts, discounts and more discounts from Friday through to Monday. Both online and offline. A lot of companies capitalize on this with creative marketing campaigns to attract shoppers into their shop or onto their website. How can you snazz up your marketing campaign to ensure that customers visit your shop or website rather than the competitor's?
Sep 13, 2018 • Marketing
A world of possibilities: Add rich content landing pages to your SMS
A world of possibilities: Add rich content landing pages to your SMS. Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of everyone’s lives. Now, imagine adding a rich mobile landing page as an addition to your campaign, an opportunity to stand out from your competitors and increase your ROI. In addition, you can send these pages to your target group by SMS this will increase conversion because SMS has an open rate of 98%.
Jul 09, 2018 • Marketing
Success now and in the future: optimize your customer journey
Many companies remain behind on the technological possibilities to improve the customer journey of new and existing customers. How do you choose between the many possibilities and ensure at the same that your customer stays central in every step of your marketing strategy? During the second edition of CM Inspires in Utrecht we saw the applications from now and later. Read here how you can easily integrate them into your marketing processes.
Jun 13, 2018 • Marketing
Safeguard your company’s integrity with opt-out management
Data privacy has become a global concern for companies handling private data and using messaging channels to communicate with their consumers. Companies want to know how to manage SMS marketing campaigns with the many (country-specific) regulations. How do you make sure not to put the company’s SMS and Email compliance at risk?
May 03, 2018 • Marketing
Toyota importer informs employees with Voice Campaigns from CM
In order to inform and activate employees of Dutch Toyota dealers, the Dutch Toyota importer 'Louwman & Parqui' in Raamsdonksveer, uses a special combination of communication methods: CM.com's Voice Campaigns and a Dutch celebrity. "And that works very well."
Feb 05, 2018 • Marketing
WhatsApp Business now available for companies
The moment many companies have been waiting for has arrived: WhatsApp Business is officially being rolled out in several countries throughout Europe. Companies can now communicate directly with their customers via this chat service. The free business application is now available to download in the Google Play Store. But what exactly can you do with this first basic version?
Jan 30, 2018 • Marketing
How to: increase SMS conversion with emoji
There are countless ways to write a persuasive (marketing) message in 160 characters. The most challenging part writing with such a limited amount of characters, is conveying the right emotion. Emoji are here to help prevent miscommunication. With our latest update, using emoji is now easier than ever before.
Jan 26, 2018 • Marketing
How to choose between short code or long number? The 5 main differences
Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.

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