Tag "Marketing"

May 08, 2023 • Marketing

Peak Moments in eCommerce: How to Stand Out With Your Marketing Campaigns

As marketers, we're already thinking about Q4, the busiest season of the year for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a world that's constantly changing? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real relationships with customers, all while working as one team! Q4 is coming, are you ready!

Apr 17, 2023 • Marketing

How to Use WhatsApp Business Message Templates?

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

Apr 06, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!

Mar 21, 2023 • Marketing

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Jan 11, 2023 • Marketing

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Oct 25, 2022 • Marketing

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Sep 15, 2022 • Marketing

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Sep 07, 2022 • Marketing

Email Marketing: 5 Winning Email Campaign Strategies For Growth

What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.

Aug 30, 2022 • Marketing

9 Top Marketing Use Cases for Voice Campaigns

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

Aug 25, 2022 • Marketing

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Jul 14, 2022 • Marketing

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

Jun 28, 2022 • Marketing

Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

Jun 24, 2022 • Marketing

Do You Want an Open Rate of 98% For Your Marketing Campaigns?

The success of any marketing campaign rides on your open rate. If no one opens your marketing content, then generating new business will become futile. There are a plethora of ways to influence open rates. That’s why so many A/B tests are performed on titles, images, colors, and content. But what channel is the best performer when it comes to getting eyes on your brand?

Jun 16, 2022 • Marketing

How to Get More Leads With SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyze the results. But how do you improve that message for better results the next time you send out your SMS or Email?

Jun 13, 2022 • Marketing

SMS Marketing Use Cases for B2B to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.