Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing
Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”.
Isn’t that what marketers have been doing for years?
12 minutes read
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Mar 23, 2023