The Mobile World Congress (MWC) in Barcelona is jam-packed with mobile innovations. Here, I would like to highlight those trends and innovations that stood out most, kicking it off with a much expected 'mobile gadget'.
Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organize their marketing, sales and support the same way they did back then.
The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.
Slowly but surely, we are approaching the end of 2018. Traditionally, this is the moment to look back at the highlights of another eventful year. We took a dive into the CM news archive and would like to share the highlights of 2018.
If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don’t use SMS or email marketing to its full potential, and that's because they don’t always use the right techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.
WhatsApp has finally opened the doors for business usage. How can I use it to the advantage of my business? What does it take for me to get on board? After reading this article, you will have no further questions and be able to start using WhatsApp Business right away!
Imagine, it’s October 1990. You want to plan your next family vacation and need to find out all you can about destinations, hotels, flights, transfers, vaccines, restaurants, etc. What do you do? The only thing you could do at that time. You'd head on over to your friendly travel agent who assists you as best they can, hopefully with all the knowledge and information you need.
Did you know that in 2017, mobile devices accounted for 50% of web page views worldwide? As such, it’s clear that mobile phones are a prominent part of every day life. Now, imagine adding a rich mobile landing page as an addition to your SMS campaigns, an opportunity to stand out from your competitors and increase your ROI.
Getting a short code or long number makes it much easier for you to communicate with your audience. But how do you choose between a short code or long number? It really depends on the purpose of your communication as well as your target audience. Let’s explore some of the major differences.
A major part of a seamless customer experience, is being available on all your customers’ preferred communication channels. Interaction should be instant, and identical throughout the many channels that can be used throughout the customer journey. To achieve this, choosing the right Communication Platform as a Service, is essential.
Data privacy has become a global concern for companies handling private data and using messaging channels to communicate with their consumers. Companies want to know how to manage SMS marketing campaigns with the many (country-specific) regulations. How do you make sure not to put the company’s SMS and Email compliance at risk?
Smart mobile techniques and reliable communication channels form the base for your online success. But technology alone won’t make you win the race. You need to know exactly how your company can benefit from all mobile possibilities. That is why we are now offering concrete tips and tricks to get the most out of mobile. Mobile Growth is now launched!
In order to inform and activate employees of Dutch Toyota dealers, the Dutch Toyota importer 'Louwman & Parqui' in Raamsdonksveer, uses a special combination of communication methods: CM.com's Voice Campaigns and a Dutch celebrity. "And that works very well."
UNICEF South Africa and CM.com announce a long-term and strategic partnership. The announcement comes on World Children’s Day, in which CM.com and UNICEF launch joint methods to promote donations and awareness for children’s rights.