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Articles from Majd Al Jayyousi

Feb 20, 2026 • HALO

How Ramadan Reshapes Customer Engagement For GCC E-Commerce Brands

In the GCC, Ramadan does not slow conversations down, it reshapes when, how, and why they happen. Many e-commerce brands still treat Ramadan as a short-term campaign window, adjusting working hours, adapting messaging, and increasing promotional activity for a limited time. But for customers, Ramadan is more than a campaign, it marks a shift in rhythm, expectations, and intent. This disconnect in perspective is where customer experiences can start to break down. Ramadan is not about increasing communication. It is about improving it through consistency, relevance, and cultural understanding across every interaction.

Feb 01, 2024 • WhatsApp

Grow your business with Marketing Messages during Ramadan and Eid season

Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.

Mar 17, 2022 • Chatbots

How to make the most of key retail sales periods

The retail year is packed with seasonal sales periods that present an opportunity to increase revenue. Getting the jump on your competition can be tricky, but with the help of some labour-saving technology, you can become a master of the retail calendar and breeze through the busy periods without breaking a sweat. Here’s how…