previous icon Back to blog
Feb 01, 2024
4 minutes read

Grow your business with Marketing Messages during Ramadan and Eid season

Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.

Majd Al Jayyousi
Majd Al Jayyousi,
Digital Marketing Manager

During Ramadan, consumers are diversifying their product preferences compared to the rest of the year. Retail and eCommerce continue to be the top choices, with travel purchases experiencing the most significant growth. During Ramadan and Eid season, there's a clear rise in mobile and digital use, with 76% in the UAE favoring mobile devices over old traditional media, followed by a substantial increase of 68% usage of messaging apps to such as WhatsApp.

This presents a valuable moment for businesses to connect and resonate with audiences at various stages of the consumer journey and build a shopping experience driven by conversational flow. Research has shown that 94% of today’s customers will buy more from a company after a well-designed customer experience. Certainly! Conversational commerce that provide personalized and triggered business messaging through platforms play a crucial role in establishing immediate connections that result in lasting relationships with your customers.

In this blog we will explore how Retailers can leverage Ramadan season to help boost sales by utilizing Marketing Messages.

Conversational Marketing solves the challenge

Consumers consistently prefer modern messaging platforms like WhatsApp, Instagram and Facebook for direct, personalized communication with businesses. Smart businesses are achieving elevated conversion rates by guiding potential customers away from traditional promotional channels and towards Conversational channels like WhatsApp to capitalize on this shift. Enabling businesses to build relationships with their customers to build awareness, and drive sales.

Facts are compelling: WhatsApp is globally popular and powerful, with two billion monthly users, a remarkable 98% open rate, and a 45-60% click-through rate. There are countless ways to utilize WhatsApp for Marketing during Ramadan. By implementing an optimized promotional strategy, retailers can drive consumer demand getting the most out of existing customer base​. After deeply understanding customers' needs, behavior, emotions, and satisfaction levels, businesses foster continuous dialogue through various interactions. With interactive CTAs, rich media options and dynamic product lists, you can guide customers through the entire customer journey on a single platform. As customers engage in conversations with a brand, valuable insights are gained, enabling the customization of the customer experience.

WhatsApp Marketing Use Cases

1. Notifications & Special offers

During the holy month, there is a notable increase in shoppers actively seeking modest seasonal collection. Utilizing conversational channels direct messaging, businesses can now deliver personalized messages to keep their customers informed at key moments of the year. instant messaging makes shoppers feel more connected to a brand and inconstant state of exploration and consideration.

mea-whatsapp-notifications-special-offers

2. Triggered Reminders

Abandoned carts

Customers often have second thoughts just before they complete a purchase. Sending alerts and reminders for abandoned cart can improve the average 40% abandonment rates in eCommerce (due to the lack of continuity on websites that pull customers away from their routines).

With real one to one communication Mobile Marketing Cloud Hyper personalized outbound communication brands can use personalization tactics designing dynamic workflows and smart segments in real-time. Conversational messaging can improve abandonment rates by 40% of in eCommerce.

mea-whatsapp-triggered-reminders

Back in Stock

Unlock stronger connections with your customers with one modular engagement platform that enables companies to easily orchestrate end to end journeys that customers love.

mea-whatsapp-abandoned-cart-reminders

3. Promotional Messages

Being able to send promotional messages directly to your customers makes it simple to engage potential buyers during specific periods. That might be a particular time of year or when a new product launches. You can also share information about a loyalty program to motivate individuals to register and make a purchase.

Improve your Digital eCommerce Strategy

Effective conversational marketing during Ramadan yields to numerous benefits, including extended two-way interactions, cost-effective campaigns, stronger customer relationships, and higher overall conversion rates. At CM.com, we streamline the use of WhatsApp as a Marketing channel, allowing brands to transform simple messages into rich communication to boost Ramadan season.

Transform touch points into conversational journeys during Ramadan and Eid season

Was this article interesting?
Share it!
Majd Al Jayyousi
Majd Al Jayyousi,
Digital Marketing Manager

Latest Articles

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 06, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp Pay
Feb 05, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

WhatsApp vs SMS: A Comparison For Businesses
Jan 11, 2024 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

whatsapp-api
Jan 03, 2024 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

black-friday-channels
Oct 31, 2023 • Messaging

Boost White Friday Sales with WhatsApp, Instagram and Facebook

White Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

whatsapp-authentication
Oct 12, 2023 • Authentication

Two Factor Authentication (2FA) on Different Messaging Channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

blog-facebook-marketing-messages
Oct 11, 2023 • Marketing

Introducing Facebook Marketing Messages

Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.

whatsapp-otp-security
Sep 26, 2023 • WhatsApp

WhatsApp Business One Time Passwords: What They Are and How to Use Them.

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.

Is this region a better fit for you?
Go
close icon