Articles from CM.com

Engage ecommerce peak moments within Q4 blog

Jul 31, 2023 • Marketing

Peak moments in eCommerce: how to stand out with your marketing campaigns

As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real customer relationships. Q4 is coming; are you ready?

Jul 03, 2023 • Chatbots

The 3 key benefits of internal chatbots for housing associations

By now, we’re all familiar with customer-facing chatbots. They help us to do everything from checking our bank balance to returning unwanted items. What’s more interesting is an internal knowledge base chatbot. Rather than helping customers, this ‘bot’ assists your team members and delivers knowledge. Yet, the technology is underused for internal business communications in housing associations.

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Jun 12, 2023 • WhatsApp

How to use WhatsApp for tracking and order updates

Even the most easy-going among us can get a bit nervous if we need clarification on what's going on with our order. We've all been there, combing through our emails from the past month, searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

Jun 05, 2023 • Customer Experience

How to get more return from your existing customer base

According to research, selling to an existing customer is at least five times less expensive than acquiring a new customer. And, according to eCommerce platform BigCommerce, the top 10% of your current customers spend three times more than the rest of your customers combined. Yet, many retail and eCommerce businesses still prioritise acquisition over retention.

Engage peak moments in ecommerce end of 2023

May 15, 2023 • Customer Experience

Peak moments in eCommerce: how to keep your customer service on point

Customer service is essential year-round, but the pressure increases during the retail and eCommerce holiday season: sharply rising from November to December. More orders come in, which means more customer interactions.

May 01, 2023 • Customer Experience

Hyper-personalisation made simple: scalable, self-learning and fully automated

Retail and eCommerce businesses are adopting hyper-personalisation at an increasing rate. And they have good reason to do so. Hyper-personalisation moves the consumer towards actual 1-2-1 experiences. Experiences that increase engagement and, ultimately, purchases. But how can your business implement true hyper-personalisation? Given the potential of artificial intelligence (AI), getting started is simpler than you would imagine.

May 01, 2023 • Sign

Sign your documents at the highest level of security with Qualified Electronic Signature (QES)

Electronic Signature has become a must-have for companies, regardless of size or industry. Being able to request, collect and store electronic signatures in a highly secure way saves companies time, money and protects the environment. Used directly via our platform or integrated into software through our API, our Sign solution allows you to send and receive electronic signatures through several channels. So far, we were already meeting eIDAS legislation requirements for Advanced Electronic Signatures (AdES).

Apr 24, 2023 • Marketing

Peak moments in eCommerce: how to prepare with data

The retail and eCommerce holiday season, or the Q4 high season, may seem far away, but now is the time to explore how to prepare to make the most out of it and garner the best results. This article will explore the essential data to analyse and prepare your business for busier times.

Apr 05, 2023 • Chatbots

It's wise to optimise: How housing associations can benefit from real-time chatbot feedback

As housing associations (and their customers) become more familiar with chatbots, their value only increases. However, making sure you’re consistently optimising your chatbot to deal effectively with customers is a long-term commitment but one that needn’t eat valuable time if you know what you need to prioritise.

Mar 27, 2023 • Messaging

Simplifying customer comms for housing associations

We pinpoint the challenges facing housing associations and show how automation can provide solutions.

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Mar 20, 2023 • WhatsApp

How to use WhatsApp Business for service automation

The process of refunding or replacing a product is an inherently sensitive situation that can quickly become a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.

Feb 27, 2023 • Chatbots

Why automotive brands must prioritise customer comms over everything

The automotive industry hasn’t necessarily been at the cutting edge of customer experience. With customer expectations rising rapidly in the retail space and brands expected to follow, why is it that automotive brands have been slow to follow suit?

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Feb 20, 2023 • WhatsApp

Collect customer feedback with WhatsApp Business

Customer feedback is a vital part of any business and provides an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles. Giving and collecting information in traditional customer surveys can often take time and effort for consumers and businesses.

Feb 06, 2023 • Chatbots

How technology can help air travel build back better

The travel industry has endured a challenging few years through the COVID pandemic and, most recently, during the well-documented travel chaos of summer 2022. Post-pandemic, the industry has struggled to right itself, with the summer’s turmoil starkly illustrating the issues facing the industry after significant recent disruption.

Jan 25, 2023 • Chatbots

How chatbots can empower housing associations to deliver exceptional customer experiences

Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for housing associations and their customers.