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Articles from CM.com

Jul 10, 2020 • WhatsApp

How To: Get Customers to Opt-in to Your WhatsApp Business Messaging

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out how your business can get customers to validly opt-in to your WhatsApp Business solution...

Jul 09, 2020 • Chatbots

How to improve customer communication with omnichannel conversations

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.

Jul 06, 2020 • WhatsApp

How to Get Your Customers to Use WhatsApp for Your Business' Service & Support Chat

WhatsApp for Business is a solution dedicated to simplifying the life of customer care agents. Its features help reduce unproductive and ineffective methods of contacting and engaging with customers. Using WhatsApp, helps brands deliver a personalized customer experience by allowing customers to communicate via WhatsApp.

Jun 24, 2020 • Messaging Channels

CPaaS eBook Summary: The Key to Successful Customer Communications

A good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?

Jun 11, 2020 • Customer Contact

A Key Driver of Customer Satisfaction, One-Platform for Multi-Channel Messaging

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

Jun 09, 2020 • SMS Campaigns

Modern Business Text Messaging | Part 3: The Top 5 Differences Between Short Codes & Long Numbers

Deciding what type of SMS phone number to provision for your business can be challenging. Before making your investment, evaluate the top 5 differences between short codes and long numbers to ensure your choice is aligned with the objectives you have for your business text messaging and communications...

Jun 09, 2020 • CM.com

Modern Business Text Messaging | Part 2: What is a Long Number?

In Part 2 of our "Modern Business Text Messaging" blog series, we uncover Long Codes, with a detailed definition of what they are, benefits, risks, use cases, and most common ways they benefit businesses...

Jun 09, 2020 • SMS

Modern Business Text Messaging | Part 1: What is a Short Code?

In Part 1 of our "Modern Business Text Messaging" blog series, we cover Short Codes, providing you with a detailed definition of what they are and the different and most common ways they are used by and benefit businesses...

May 27, 2020 • Sign

The Top 4 Business Challenges That Electronic Signatures Solve

Today, most everyone has gone through the timely process of manually sending and receiving hard copies of important documents like forms, contracts, and applications that require your physical handwritten signature and/or initials. If printing and sending multiple sheets of paper with different versions isn't already bad for the environment...when it comes to the validity of those signatures it's also highly insecure and risky for your business. With everything about the traditional document signing process being time-consuming and costly for both businesses and clients...businesses worldwide have started looking for solutions to collect signatures electronically "e-signatures"...