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Articles from CM.com

Aug 02, 2021 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake? 
Jul 26, 2021 • SMS

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are. 
Mar 13, 2021 • Mobile Marketing Cloud

How to Improve Employee Engagement With the Mobile Marketing Cloud

Improving employee engagement can generate higher employee retention, productivity, profit, and reduced absenteeism — what’s not to like? However, employee engagement is not a “one and done” task to check off your to-do list. How do you consistently give your employees the attention they deserve? Our Mobile Marketing Cloud platform may be the solution you’re looking for.
Mar 01, 2021 • WhatsApp

WhatsApp Business Templates That Will Make Your Life Easier

There are many ways to use WhatsApp Business to communicate with your customers. Using WhatsApp Business message templates make your life easier and create a professional, engaging experience every time.
Feb 24, 2021 • Mobile Marketing Cloud

Mobile Marketing Mistakes to Avoid This Year

It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.
Jan 29, 2021 • Conversational Commerce

What Is Conversational Commerce? The eCommerce Guide to Modern 1-1 Customer Experiences

Discover how conversational commerce can help you reach customers directly and revolutionize the mobile shopping experience — from browsing and customer support to abandoned carts and return buyers.
Jan 21, 2021 • SMS

Push Notifications Vs. SMS: How to Deliver Your Message for Max Reach

Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.
Jan 13, 2021 • Mobile Service Cloud

17 Ways Business Messaging Enhances Your Customer Satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.
Jan 12, 2021 • Mobile Marketing Cloud

Guide to Mobile Marketing Compliance in the U.S.

Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.
Jan 12, 2021 • Security

Multi-Factor Authentication Use Cases

Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.
Dec 10, 2020 • Sign

Electronic Signature Vs. Digital Signature: How Are They Different?

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.
Dec 10, 2020 • Mobile Marketing Cloud

6 Tips for Stress-Free Customer Data Management

How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.
Nov 24, 2020 • Instant Messaging

The Most Popular Chat Apps in the U.S. (2021 Update)

U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.
Nov 16, 2020 • Sign

Comparing the Best Esignature Products

The use of electronic signature products, or esignatures, has flourished in recent years. Esignatures are quickly becoming the new norm, but many businesses still have hesitations about digital documents' legality and security. In this article, we’ll review a few esignature basics and compare the best esignature products to help you decide which one is right for your business.
Nov 10, 2020

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.
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