Protecting customer data is (or should be) a priority for every modern business. One of the most secure ways to verify customer information is by multi-factor authentication (MFA). In this blog, we’ll discuss the top benefits of MFA (and 2FA) and explain why it’s a must-have for mobile-native businesses.
Customer service is essential year-round, but the pressure increases during the retail and eCommerce holiday season: sharply rising from November to December. More orders come in, which means more customer interactions.
The retail and eCommerce holiday season, or the Q4 high season, may seem far away, but now is the time to explore how to prepare to make the most out of it and garner the best results. This article will explore the essential data to analyze and prepare your business for busier times.
As marketers, we're already thinking about Q4, the year's busiest season for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a constantly changing world? This blog explores ways to overcome these challenges, from standing out in a crowded marketplace to building authentic customer relationships. Q4 is coming; are you ready?
Keeping your promises to customers is important. We look at how automation can impact the entire customer journey for housing associations and their customers.
With each technological advance, criminals find new ways to defraud businesses, and Communication Platforms-as-a-Service (CPaaS) is no exception. Organizations as diverse as the Formula 1 Heineken Dutch Grand Prix to DHL are enjoying the customer experience and conversion benefits of CM.com. And fraudsters want to get in on the act. We take every measure to assure safety, but it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.
Even the most easy-going among us can get a bit nervous if we need clarification on what's going on with our order. We've all been there, combing through our emails from the past month, searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.
Today's technology has it in the bag when creating the path of least resistance. So much of this is because it's so difficult to gain and keep customers in this enormously competitive business world. Therefore, making every experience they have with us seamless and pleasurable is essential.
The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?
You're probably wondering "What's the point of sending text messages?" Especially since there are now so many new and exciting messaging tools that businesses can leverage in their marketing. As it happens, SMS may be the older brother of these other communication innovations, but it still has some unexpectedly impressive benefits.
When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.
There are many ways to use WhatsApp Business to communicate with your customers. Using WhatsApp Business message templates make your life easier and create a professional, engaging experience every time.
It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.
Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.
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