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Articles from CM.com

Sep 22, 2020 • Messaging Channels

13 Benefits of Conversational Chatbots

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots, an increasingly popular form of artificial intelligence in the business world, enable companies to serve customers’ needs without human interventions. Today, we’ll explain the benefits of chatbots to help you determine if it’s the right tool to integrate into your customer service strategy.

Sep 15, 2020 • Messaging Channels

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Aug 31, 2020 • Messaging Channels

How to Use Facebook Messenger for Business

Adding a new communication channel to your existing marketing stack can feel like a daunting undertaking. But have no fear. We’ve unpacked everything you need to use Messenger for business — and get the most out of the platform.

Aug 20, 2020 • SMS

How Does CM.com Monitor Our SMS API Gateway 24/7/365?

When you use an SMS Gateway provider, you rely on this gateway to deliver all messages on time. Data protection also plays a key role in whether or not you can trust a provider with your business-critical and private/sensitive messages. When sending SMS notifications over our SMS gateway, you can rely on CM.com for 24/7/365 monitoring and security to handle this with the utmost care. But what exactly does this mean?

Aug 18, 2020 • Latest News

A/B Testing Emails: 3 good reasons to start now

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!

Jul 15, 2020 • Messaging Channels

Apple Business Chat 101: How to Deliver Seamless Customer Service With Apple Business Chat

Whether reaching out for support or making a purchase, customers are more likely to choose your brand if the buyer journey is simple, intuitive, and unified. CM.com enables this streamlined experience by empowering U.S. businesses to engage with customers through Apple Business Chat. In this blog, you’ll learn everything you need to know about Apple Business Chat and find out how businesses can use it to increase brand loyalty and revenue.

Jul 10, 2020 • WhatsApp

How To: Get Customers to Opt-in to Your WhatsApp Business Messaging

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out how your business can get customers to validly opt-in to your WhatsApp Business solution...

Jul 09, 2020 • Innovation

Platform & Product Updates: March 2020 | CM.com

CM.com is continuously updating our platform to stay at the forefront of innovation. Our goal is to empower businesses with cutting-edge tools to exceed their customer expectations. Check out the advances we've made to our Landing Pages app, Customer Contact, Apple Pay, and more...

Jul 09, 2020 • Chatbots

How to improve customer communication with omnichannel conversations

Effective communication fosters trust and builds relationships, playing an essential role in both personal and professional life. By offering helpful feedback and encouraging open-mindedness, effective communication contributes to the success of any business, regardless of sector and size.

Jul 06, 2020 • WhatsApp

How to Get Your Customers to Use WhatsApp for Your Business' Service & Support Chat

WhatsApp for Business is a solution dedicated to simplifying the life of customer care agents. Its features help reduce unproductive and ineffective methods of contacting and engaging with customers. Using WhatsApp, helps brands deliver a personalized customer experience by allowing customers to communicate via WhatsApp.

Jun 24, 2020 • Conversational Commerce

CPaaS eBook Summary: The Key to Successful Customer Communications

A good customer experience leaves people feeling valued and appreciated. It minimizes friction on the path to purchase and maximizes efficiency. Happy customers buy more, they are more loyal and share their experiences with family and friends. That's exactly why good customer experience is everything, but it can't be achieved without effective and efficient communication. CPaaS is primarily focused on enriching customer communication channels - it contributes to full customer experience, ensuring you can be in contact with your customers any time of the day, via the channel which is most convenient for them. But how is CPaaS growing in the world and how can businesses benefit from this rising real-time communication framework?

Jun 11, 2020 • Customer Contact

A Key Driver of Customer Satisfaction, One-Platform for Multi-Channel Messaging

The way today’s customers interact with brands is fundamentally shifting. We are moving from the digital era to the conversational era. Customers find, compare, and buy on their mobile phones. This is exactly why instant-messaging apps have become so natural for both personal and professional communication.

Jun 09, 2020 • SMS Campaigns

Modern Business Text Messaging | Part 3: The Top 5 Differences Between Short Codes & Long Numbers

Deciding what type of SMS phone number to provision for your business can be challenging. Before making your investment, evaluate the top 5 differences between short codes and long numbers to ensure your choice is aligned with the objectives you have for your business text messaging and communications...

Jun 09, 2020 • CM.com

Modern Business Text Messaging | Part 2: What is a Long Number?

In Part 2 of our "Modern Business Text Messaging" blog series, we uncover Long Codes, with a detailed definition of what they are, benefits, risks, use cases, and most common ways they benefit businesses...

Jun 09, 2020 • SMS

Modern Business Text Messaging | Part 1: What is a Short Code?

In Part 1 of our "Modern Business Text Messaging" blog series, we cover Short Codes, providing you with a detailed definition of what they are and the different and most common ways they are used by and benefit businesses...