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Articles from CM.com

Jan 21, 2021 • SMS

Push Notifications Vs. SMS: How to Deliver Your Message for Max Reach

Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.

Jan 12, 2021 • One Time Passwords

Multi-Factor Authentication Use Cases

Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.

Jan 12, 2021 • Mobile Marketing Cloud

Guide to Mobile Marketing Compliance in the U.S.

Customer consent is the key to mobile marketing compliance. With mobile marketing strategies on the rise, businesses must stay on top of commercial text messaging regulations. Today we’ll explain different mobile marketing laws and how they impact the SMS marketing industry.

Dec 10, 2020 • Sign

Electronic Signature Vs. Digital Signature: How Are They Different?

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.

Dec 10, 2020 • Mobile Marketing Cloud

6 Tips for Stress-Free Customer Data Management

How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.

Dec 10, 2020 • Chatbots

What Is Conversational AI? A Deep Dive Into Modern Chatbots

Whether you know it or not, you've probably interacted with conversational AI before — perhaps on your favorite brands’ website or in a chat conversation with a business. Today, we’ll break down conversational artificial intelligence, how it differs from traditional chatbots, and why every businesses should consider adopting it.

Nov 24, 2020 • Messaging Channels

The Most Popular Chat Apps in the U.S. (2021 Update)

U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.

Nov 16, 2020 • Sign

Comparing the Best Esignature Products

The use of electronic signature products, or esignatures, has flourished in recent years. Esignatures are quickly becoming the new norm, but many businesses still have hesitations about digital documents' legality and security. In this article, we’ll review a few esignature basics and compare the best esignature products to help you decide which one is right for your business.

Nov 10, 2020 • Mobile Marketing Cloud

5 Examples of Relationship Marketing Done Right

One of the best ways to boost retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting, personalized connections with your customers rather than focusing on short-term sales and transactions. In this blog, we’ll define relationship marketing and share five examples of relationship marketing done right to inspire you.

Nov 10, 2020 • Mobile Marketing Cloud

9 Mobile Marketing Trends to Watch for in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

Nov 10, 2020 • One Time Passwords

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

Oct 14, 2020 • SMS

What Is an SMS API and How Does It Work?

Have you ever wondered how an SMS API works? It’s an unfamiliar process to many, but the mechanics behind it are simple. In this article, we’ll explain what an SMS API is, how it works, and the benefits of using an API for business text messaging.

Oct 08, 2020 • Mobile Marketing Cloud

What Is Mobile Commerce? 6 Advantages of Mobile Commerce Brands Should Embrace Today

By 2021, mobile commerce will account for 54% of all retail ecommerce sales. If your brand and online store are not optimized for mobile devices, now is the time to catch up – or risk falling behind the curve. In this article, we’ll break down mobile commerce, its advantages to your business, and how you can optimize your brand for mobile shopping today.

Oct 05, 2020 • Platform Features

Platform Updates: September 2020

Every day, hundreds of CM.com's developers work on improving the CM.com platform. For September's Platform update, we will go through what changes, additions, and overall enhancements were made to improve and enhance the CM.com platform experience.

Sep 22, 2020 • Messaging Channels

13 Benefits of Conversational Chatbots

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots, an increasingly popular form of artificial intelligence in the business world, enable companies to serve customers’ needs without human interventions. Today, we’ll explain the benefits of chatbots to help you determine if it’s the right tool to integrate into your customer service strategy.