Articles from CM.com

Jul 17, 2023 • Customer Experience

Make More Impact With Your Charity: Turn Potential Donators Into Ambassadors

It’s an exciting time to be part of the charity industry. Sure, there are challenges, but there are also huge opportunities for innovation. For example, while the COVID-19 pandemic may have affected some people’s capacity to support worthwhile causes, it has also provided the drive needed to push charities toward finding new and effective ways of reaching potential donators and turning them into ambassadors.

May 02, 2023 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Oct 30, 2022 • WhatsApp

Why WhatsApp Business is a Brilliant eCommerce Solution

It's known as "the world's most popular messaging app", with good reason. The sheer volume of active daily users on WhatsApp is mind-boggling; 2 billion at the last count, with predictions of reaching 3.5 billion by 2025. It's little wonder that it forms the backbone of 21st-century communication, with over 100 billion messages sent each day between a cross-section of demographics.

Sep 09, 2022 • WhatsApp

How to use the WhatsApp Business solution in Travel & Hospitality

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Travel & Hospitality sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimizing the customer journey?

Sep 09, 2022 • WhatsApp

How to use the WhatsApp Business solution in Logistics

In this series of sector related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution in terms of reducing pressure on customer care while optimising the customer journey?

Sep 09, 2022 • WhatsApp

How to Use the Whatsapp Business Platform in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, discover how the WhatsApp Business Platform reduces pressure on customer support, and offers a more personalized shopping experience for your customers.

Sep 09, 2022 • WhatsApp

How to use the WhatsApp Business Solution in the Hotel industry

In this series of sector-related tips for the WhatsApp Business API, we’re diving into the possibilities of WhatsApp for the hotel industry. How can hotels, hostels and B&B's use the WhatsApp Business solution to enhance the customer experience?

Aug 12, 2022 • Messaging

An Introduction to Google's Business Messages API

Google plays an important role in most people's daily lives, with statistics showing that the site was visited billion times in January 2022 alone. Considering this prevalence, it’s no surprise that businesses are leveraging the site to better connect with customers and Google's Business Messages, launched in 2021, are facilitating just this.

Why the WhatsApp Business Solution is a great addition to HR and Recruitment Software

Aug 08, 2022 • Messaging

Why Do I Need a Google’s Business Messages Partner?

Google is making companies even more accessible through the launch of Google’s Business Messages, allowing customers to reach you in their moment of need. While the messaging service is available as an app, larger businesses are better suited to engage with customers through Google's Business Messages API, which requires partner support.

Jun 24, 2022 • WhatsApp

WhatsApp Updates Opt-in and Quality rating policy

On July 9th WhatsApp will update their opt-in policy and will improve the quality rating. A valuable update which enables you to maintain the high level of service you provide through the favorite channel of your customer.

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Jun 24, 2022 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and they can be enriched with interactive buttons. Here’s what you need to know about this platform.

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Jun 24, 2022 • WhatsApp

Introducing Whatsapp Sandbox: 3 Easy Ways to Start Testing and Developing Right Away!

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

Jun 24, 2022 • WhatsApp

How to receive an Opt-in from your customers for WhatsApp Business

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you need an active opt-in from that customer. Find out just how to get a valid WhatsApp Business solution opt-in here.

Jun 20, 2022 • Mobile Service Cloud

The Strategy of Customer Service Channels for eCommerce

The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. Think — immersive, personalized experiences that grab shoppers' attention.

Jun 20, 2022 • Customer Experience

What is Mobile Marketing?

Our smartphones are more than ever part of our lives. Focussing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones, so make sure you reach them there. In this article you will learn what mobile marketing is, how to use it, through what channels and how you can correspond to your customers' needs.