Tag "SMS"

Oct 23, 2023 • SMS

Enhance your Black Friday SMS marketing with Pages

In recent years, the integration of SMS has played a pivotal role in transforming the Black Friday shopping experience. Retailers and consumers alike have embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.

Oct 10, 2023 • SMS

Why SMS Remains As Essential As Ever For Black Friday

One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, regarding Black Friday, one of the most anticipated shopping events of the year, SMS remains as essential as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.

Sep 18, 2023 • SMS

MFA/2FA vs. SSO: Navigating the Digital Security Landscape

In today's interconnected world, the importance of robust digital security cannot be overstated. As businesses and individuals grapple with increasing cyber threats, the choice of security measures becomes crucial.

Aug 14, 2023 • SMS

Two Factor Authentication (2FA) on different messaging channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

Aug 07, 2023 • SMS

The Benefits of 2FA for Business

Protecting customer data is (or should be) a priority for every modern business. One of the most secure ways to verify customer information is by multi-factor authentication (MFA). In this blog, we’ll discuss the top benefits of MFA (and 2FA) and explain why it’s a must-have for mobile-native businesses.

Jul 06, 2023 • SMS

Tips to help prevent fraud in SMS and Voice traffic

With each technological advance, criminals find new ways to defraud businesses, and Communication Platforms-as-a-Service (CPaaS) is no exception. Organizations as diverse as the Formula 1 Heineken Dutch Grand Prix to DHL are enjoying the customer experience and conversion benefits of CM.com. And fraudsters want to get in on the act. We take every measure to assure safety, but it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.

Sep 28, 2022 • SMS

Why engagement on the right communication platform is key

Today’s consumers expect easy and convenient communication with businesses. That means your business needs to be easy to engage with and reach when your customers need you. Being present on the right communication channels can make or break the customer experience.

Sep 28, 2021 • SMS

B2B Text Messaging Use Cases to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

Jul 29, 2021 • SMS

SMS Marketing Done Right: 3 Examples We Love

You're probably wondering "What's the point of sending text messages?" Especially since there are now so many new and exciting messaging tools that businesses can leverage in their marketing. As it happens, SMS may be the older brother of these other communication innovations, but it still has some unexpectedly impressive benefits.

Jul 26, 2021 • SMS

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

May 28, 2021 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

May 28, 2021 • SMS

Opt-In Policies for Text Messaging: How to Stay Compliant With SMS

Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.

May 18, 2021 • SMS

Why 10DLC Gives You a Competitive Advantage

The writing's on the wall: Starting around June 1, 2021, mobile carriers will start strictly throttling and potentially blocking traffic on traditional long codes. Have you been holding off on making the transition to 10DLC for your mobile marketing communications? Today we’ll talk about the benefits of 10DLC and why making the shift gives your business a competitive edge.

Mar 29, 2021 • SMS

How to Get Started With A2P 10DLC Texting

What is 10DLC? If you think it’s the latest texting acronym, think again. 10DLC A2P is taking SMS technology to new heights for businesses. It’s a secure, inexpensive, and fast way for your company to send SMS text messages. Let’s learn more about A2P 10DLC and why you’ll love making the switch for your business texting needs.

Jan 21, 2021 • SMS

Push Notifications Vs. SMS: How to Deliver Your Message for Max Reach

Push notification vs. text message — what’s the difference? Text messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.