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Tag "Payments"

Nov 21, 2022 • Payments

9 mobile marketing mistakes to avoid next year

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.

Oct 19, 2021 • Payments

From Conversation to Conversion: When Customer Communication and Payments Collide

Today, everything is instant. The need for self-isolation has further pushed us into the arms of companies that live for speed. Whether it’s fast Netflix downloads for entertainment, real-time bookings for online fitness classes with Mindbody, or same-day Amazon deliveries for home improvement tools – we’ve come to expect all of it in near real time. When it comes to consumer behavior, impatience has become a new virtue.

Mar 28, 2019 • Payments

The future of payments | What do consumers expect from companies?

Standing in line for checkout, waiting until the cashier scans your products and paying the total amount at the card machine. More and more shops find out that this is no longer the standard. From self-scan check-outs to invisible payments via a mobile app. The customer is increasingly in control, but also wants to pay as quickly as possible and that offers opportunities. We talked about this with Noor Pierik, Portfolio Manager from CM Payments.

Jan 22, 2019 • Payments

Conversational Commerce: Be Where Your Customers Are

Mobile leads the way; customers find, compare and completes their purchases from their mobile phone. The expectations from consumers when using mobile as a channel, is therefore totally different than that of 10 years ago. Nevertheless, many companies still organise their marketing, sales and support the same way they did back then.

Jan 22, 2019 • Payments

QR codes: something for the museum or the key to a digital payment age?

For quite some time now QR codes have been a part of the consumption society. You can find a QR code on milk packaging, clothing receipts and concert tickets. The code works like a barcode which you have to scan with a smartphone, allowing information to be shared easily, quickly and effectively. Unfortunately, in many cases the relevance of a QR code is lacking. And they seemed to have ended up in the museum. But nothing is less true. The QR code made his comeback through payments!

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