recipients are more likely to click on emails from segmented campaigns than non-segmented campaigns.
marketing automation users saw an increase in the number of leads using marketing automation software.
marketing automation users had an increase in conversions using marketing automation software.
People are bombarded with information every day. As a coping mechanism, we’ve learnt to filter out irrelevant data. As a marketer, how can you increase the chances of your message passing through this filter?
Consumers are expecting relevant and personal messages. You can only offer such an experience if you are really getting to know your customers. But how, when customer information is scattered over multiple data sources?
With the Customer Data Platform, you can connect multiple data sources into one unified customer profile giving you real time insights into your customers behaviour - a single source of truth.
Segmentation has incredible potential to empower your brand to send more personalised messages. Once data is collected and unified, CM Data allows you to filter customer profiles into very specific segments. When your data changes, the segments are updated automatically.
Filter on profile properties and past behaviour.
Sync segments and send via messaging channels.
Filter segments by permissions to ensure GDPR compliancy.
Create workflows with triggers and goals and add multiple steps for each segment.
Trigger these workflows to send personal communication relevant to each customer.
Add email, SMS, social media, chatbots, webforms and even more, all in the same workflow.
Create a dashboard for segments. Add charts, graphs and tables to monitor performance.
Once workflows are created, the incredible benefits that marketing automation has to offer, like time saving and personalisation can start.
The workflows within CM Data allows you to send automated marketing campaigns whilst you focus on whats important.
Both sales and marketing emails can be sent automatically. Workflows can be triggered as soon as certain events are met like downloading a guide, opening an email, buying a ticket and so much more.
People desire constant connectivity through their mobile phones. Why limit your business’ communication to email, SMS or Voice?
With the Customer Data Platform, you can create a single view of each customer, coordinate all your conversations, and engage on one platform. Think of Email, SMS, Voice, and Messaging Channels such as WhatsApp and Viber. With our multichannel solution, you can create the perfect flow for every single customer, via the channel they prefer most.Messaging Channels
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