Customer Data Platform

Unlock data with our Customer Data Platform•

Eliminate data silos and create 360° customer profiles by unifying data from all your online and offline sources.

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Mobile Marketing Cloud

Start omnichannel conversations with people, not profiles.

Omnichannel Marketing

Get access to all mobile messaging channels through CM.com.

Marketing Automation

Create workflows and let us do the heavy lifting for you.

Pricing

Configure the Mobile Marketing Cloud to align with your strategy.

75% of

recipients are more likely to click on emails from segmented campaigns than non-segmented campaigns.

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80% of

marketing automation users saw an increase in the number of leads using marketing automation software.

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77% of

marketing automation users had an increase in conversions using marketing automation software.

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customer data platform mobile customer journey

Many of our users have large amounts of data, but their core business is not digital. Their customer data is generated across multiple systems that have no real marketing and communication capabilities.

Our Customer Data Platform (CDP) connects to those systems and creates unified customer profiles. Ready to use for marketers. Enabling them to provide richer customer experiences and improve customer engagement.

Download the CDP guide

Build 360° Customer Profiles
Segment Based on Customer Behavior
Achieve 1:1 Personalization
Automate With Workflows

Customer Data is often fragmented and siloed in different software systems. As a result, you cannot exploit the data to its full potential. Our CDP unlocks your data and solves this problem.

We unify your customer data into 360˚ customer profiles, regardless of how or where your data is stored.

Benefit from the power of unlimited data sources.
Integrate data via Webhooks, API integrations, or CSV imports.
Unify your customer data into 360˚ customer profiles.

Once your customer data is fully integrated into the Mobile Marketing Cloud, you can create segments. These segments can be based on any rules and criteria you like.

The segments can include channel engagement, user location, birthdays, purchase history, web behaviour or any other events you can think of.

Segment based on behavioural targeting.
Segment based on events or demographics.
Filter segments by permissions to ensure POPIA compliance.

One size does not fit all. Customers expect personalised offerings catered to their preferences. You can do this by collecting data events of their interactions.

And by personalising your messaging based on their behavior. These processes can be automated and scaled by using real-time smart segments.

Know what your customer wants.
Personalize customer experiences.
Use real-time smart segments.

Once you know what your customer wants, you now need to reach them at the right moment and place.

The Mobile Marketing Cloud enables you with all the campaign management tools to create omnichannel customer journeys.

Start omnichannel conversations via Email, SMS, or WhatsApp.
Automate with personal workflows.
Use advanced campaign management.

Seamless customer onboarding

Create automated sign-up journeys that give your customers a wow feeling from the first point of contact.

Turn anonymous customers into profiles

Know who your customers are and what they want by collecting their data through giveaways, QR codes and registration forms.

Re-engage and increase retention

Know why your customers are inactive and reactivate them with personalised messages through their preferred channel.

Engage at the most special moments

Create personalised offers for special moments such as birthdays and anniversaries, that customers will never forget.

Latest articles

Jun 30, 2023 • Mobile Marketing Cloud

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

May 22, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

Apr 29, 2023 • Mobile Marketing Cloud

B2B Text Messaging Use Cases to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

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Apr 19, 2023 • Mobile Marketing Cloud

Smart Marketing Communication Tools for Logistics and Transport Industry

The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!

Mobile Marketing Cloud conversational marketing blog

Mar 23, 2023 • Mobile Marketing Cloud

Engagement where it matters: the CM.com take on conversational marketing … and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

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Jan 24, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

Jan 24, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.

Dec 20, 2022 • Mobile Marketing Cloud

4 martech trends set to reshape how we connect with customers

This year showed us that something as simple as a grocery delivery service – done well – can become extremely popular with customers. If something works, users appreciate it. After a tough 2022, it’s likely most marketing teams will be asked to do more with less in 2023. It's a challenging environment but, as with all challenges, quick-thinking and clear-headed brands can benefit from a host of martech opportunities, regardless of size or turnover.

Nov 30, 2022 • Mobile Marketing Cloud

Digital marketing trends for 2023

After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.