Instagram Messaging

Connect and engage with customers on Instagram

Connect and engage with the Instagram community: have meaningful conversations, increase customer satisfaction, drive sales.

Get early access
instagram messaging hero medium

Connect to the Instagram community

Engage with 1 billion active users

Build customer relationships by having personalised and meaningful conversations with your consumers on Instagram Messaging.

Provide excellent customer service

Response rates and customer satisfaction improve when you provide 1-to-1 customer service on your customers' preferred channel.

Optimise your customer journey

Use Instagram to promote your business, educate and nurture your customers, and increase sales.

Messenger API for Instagram

Instagram is a popular way to connect with brands. Every month 150 million people have a conversation with a business on Instagram through public comments, direct messages and story replies.

With Instagram Messaging, consumers can message businesses via their Instagram Business profile, their shop, and stories. For businesses, there is a huge opportunity to improve customer satisfaction and drive sales by having meaningful conversations with people on Instagram.

The API allows businesses to manage and scale the conversations with their audience on Instagram.

Get early access

Use as your Instagram messaging provider

Access all channels

Get access to all messaging channels available through the platform.

One dashboard

Connect them all in one interface and deliver superior experiences.


Use our Business Messaging API to integrate Instagram into your software.

Built-in features

Benefit from built-in features like quick replies, chatbots and send rich media.

Channel fallback

We can guarantee the delivery of your message with a fallback to SMS.

Instagram Messaging business messaging API supports Instagram messaging

“We are thrilled that is launching the support of Instagram Messaging within its Business Messaging API and Clouds Solutions. The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel while integrating existing tools and data to drive business outcomes,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger.

“By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.”

Get access to Instagram messaging via our API or Software

business messaging api

Business Messaging API

Integrate directly with our Business Messaging API and connect to your customers on their preferred channels. Our API combines multiple communication channels into a single platform. Get access to high volume two-way messaging and global reach capabilities.

Read more
Mobile Service Cloud

Mobile Service Cloud

One solution with everything you need to provide a seamless customer experience, anytime, anywhere. Interact with your customers through their preferred channel via one Omnichannel Inbox, or automate your conversations with a chatbot. For a five-star service.

Read more

We offer three pricing bundles to suit your business needs

Compare the use cases below

From R1699

per month

Monthly Active Users
  • Counts the number of unique users you engaged within a calendar month.

  • The best option for multiple messages to a limited set of users.

  • Use Cases: newsletters, daily updates.

From R1499

per month

  • Counts the amount of 24-hours window messages to a unique user.

  • The best option for chats with customers with a clear start and endpoint.

  • Use Cases: customer support, Q&A, conversational bots.

From R999

per month

  • Counts all inbound and outbound messages to applicable channels.

  • The best option for single messages with limited responses.

  • Use Cases: notifications, reminders, marketing

The Guide to Conversational Messaging

Why businesses need it

Instagram Messaging is just 1 of many messaging channels used by more and more brands. The emergence generates many questions from businesses. Download our guide to get to know Instagram, and all the other messaging channels.


Request Instagram messaging access today

Instagram messaging enables direct one-on-one, business-to-consumer communication.

Connect through and be sure to reach them on their preferred channel and get your conversations started.

Get early access

Latest articles

Is this region a better fit for you?

Apple Messages for Business
Scan & chat
Scan the code with your mobile phone to start chatting or use WhatsApp Web