previous icon Back to blog
Jan 26, 2023
4 minutes read

Increase Your Conversions Rate With WhatsApp Business Assisted Sales

You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.

This is where digital-assisted selling can make a huge difference to your eCommerce business. When used in the right way, it allows you to successfully close a sale by giving advice or recommendations right at the point of sale and by clearing up any doubts that customers have about a product or service before they click to pay. In fact, 88% of consumers say that they're more likely to invest in a product when they're given a hand during the buying process or receive recommendations from store employees, so it’s vitally important for you to be there when that moment arrives.

How Can WhatsApp Increase Your Conversion Rate?

Not all sales are straightforward and some, by nature, require more explanations than others. In such cases, time is of the essence, as evidence shows that the longer and more dragged out the buying process, the more likely it is that potential customers will get cold feet or simply lose interest in the product being offered to them. With this in mind, it's important to have a line of communication that allows you to communicate quickly and efficiently with the people who make your business tick.

Let’s face it, many of us are a tad less patient than we used to be before the age of instant mobile messaging, and this translates into the fact that customers can often be reluctant to use platforms that don’t provide direct, real-time answers to what they want to know. The automated, immediate response system offered by WhatsApp Business offers a direct solution to this problem.

whatsapp business assisted sales

Given that the priority with assisted sales is the ability to engage with the customer quickly and efficiently in real-time, the stats are heavily in the favor of WhatsApp. Its message open rate is an astounding 98%, meaning that out of every 100 messages sent, 98 messages are read. You're also more likely to get an answer, with research showing that 90% of people respond within 30 minutes of receiving a message on their phones.

This makes it the perfect platform to interact with customers on a conversational level that makes them feel comfortable. Imagine you’re shopping for a new television for your living room, but you’re not sure where to start when you see the long list of options available to you. By answering a few simple questions, the chatbot can walk you through a process of elimination that will allow you to choose the best option to suit your needs.

Use WhatsApp Business Platform for Assisted Sales

Companies should never end up having sales slip away from them because of customers’ last-minute doubts or concerns that could be easily solved with a simple conversation. With WhatsApp Business, your chat button entry point provides your customers with a round-the-clock, permanently reachable source of information that they know they can depend on to provide immediate answers.

Evidence shows that having a more personalized, instant form of guiding people through the buying process can result in an increased conversion rate of 20% for some businesses. For this reason, using WhatsApp as a channel for Assisted Sales is a no-brainer for anyone in eCommerce looking to take their brand to the next level, and we at CM.com can help you get started doing just that.

Help your customers make the purchase that’s right for them with assisted sales via WhatsApp Business

Was this article interesting?
Share it!
Guylaine Bergé
Is Product Marketer for CPaaS (SMS, Voice and OTT Channels). Guylaine likes to bring the right information at the right time and empower people to make things happen. Bringing the right insights to product, sales and marketing to allow succesfull product to go to market is what drives her everyday. She enjoys to keep up to date to the last CPaaS trends and loves to hear and share our last customer success stories.

Latest Articles

WhatsApp vs Facebook Messenger
Mar 27, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 06, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp Pay
Feb 05, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

blog-conversational-marketing-ramadan
Feb 01, 2024 • WhatsApp

Grow your business with Marketing Messages during Ramadan and Eid season

Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.

WhatsApp vs SMS: A Comparison For Businesses
Jan 11, 2024 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

whatsapp-api
Jan 03, 2024 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

black-friday-channels
Oct 31, 2023 • Messaging

Boost White Friday Sales with WhatsApp, Instagram and Facebook

White Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

whatsapp-authentication
Oct 12, 2023 • Authentication

Two Factor Authentication (2FA) on Different Messaging Channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

whatsapp-otp-security
Sep 26, 2023 • WhatsApp

WhatsApp Business One Time Passwords: What They Are and How to Use Them.

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.

Is this region a better fit for you?
Go
close icon