previous icon Back to blog
Jan 03, 2024
4 minutes read

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

WhatsApp Business Platform

WhatsApp is one of the most popular messaging apps. Statistics show that two billion people across the world use WhatsApp on a monthly basis, making it the most-used mobile messaging channel. Businesses across the world have been using the WhatsApp Business Platform to leverage the benefits of this channel for their own growth. Answering customer questions, providing support, boosting sales, sending notifications, and any other use case you can think of, it's all possible with the WhatsApp Business Platform.

Recently, WhatsApp has introduced a cloud-based version of its platform, hosted by Meta (you know, the people behind Facebook, WhatsApp, Instagram, and many other things) to help make WhatsApp Business more accessible to businesses.

How does the WhatsApp Cloud API differ from the original On-Premise API set-up? And which software solution is the right fit for your business? Let's find out!

WhatsApp On-Premise API

Meta first offered WhatsApp Business via a GDPR-compliant on-premise REST API protocol called the WhatsApp On-Premise API. The API software is hosted individually or by Business Service Providers (BSPs), such as CM.com. This means the software is installed and runs on the BSP's infrastructure.

WhatsApp Cloud API

In 2022, Meta released the WhatsApp Cloud API, not as a replacement for the WhatsApp On-Premise API, but as an additional option for different use cases or goals. The Cloud API allows businesses to send and receive all types of messages and media, just like the On-Premise API, with additional features. In fact, the Cloud API will become the preferred platform for new, interactive features that enable automation and help you boost conversion.

WhatsApp Cloud API Key Features

  • End-to-end encryption by Meta instead of a BSP.

  • Earlier access to new product features

  • Automatic upgrading

  • A higher message output than on the on-premise API

  • Emoji Reactions are made possible, similar to the WhatsApp Chat feature

Contrary to the On-Premise API, the Cloud API is hosted by Meta cloud servers, with data storage centers in the UK and the US. These servers are, of course, GDPR-compliant.whatsapp-cloud-api-cmThe Cloud API is based on the Facebook Graph API, which encompasses most Meta products, including Instagram and WhatsApp. Also interesting, especially for the developers among us, is that the Graph API is an HTTP-based API that can be used to programmatically query data, post new stories, manage ads, and upload photos, among other things.

Differences Between the Cloud API and the On-Premise API in a Nutshell

whatsapp-cloud-api-vs-on-premiseClick to Enlarge

Pick the Most Suitable WhatsApp Business Platform API for Your Business

Let's start by agreeing that the choice between the On-Premise API and the Cloud API depends heavily on the use cases and goals you set for your WhatsApp Business strategy. The features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption.

Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.

To really understand what would be the best fit for your business, our experts are happy to brainstorm the possibilities with you.

Which WhatsApp Business Platform API Is Best Suited to My Business?

Was this article interesting?
Share it!
Christel Brouwers
Copywriter at CM.com. Passionate about language and getting CM.com’s message out there. Shares content about CPaaS, Payments and more.

Latest Articles

WhatsApp New Policy
May 27, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

engage-platform-effect-customer-service
May 07, 2024 • CM.com

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp vs Facebook Messenger
Mar 27, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 06, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp Pay
Feb 05, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

blog-conversational-marketing-ramadan
Feb 01, 2024 • WhatsApp

Grow your business with Marketing Messages during Ramadan and Eid season

Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.

WhatsApp vs SMS: A Comparison For Businesses
Jan 11, 2024 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

black-friday-channels
Oct 31, 2023 • Messaging

Boost White Friday Sales with WhatsApp, Instagram and Facebook

White Friday stands out as one of the most anticipated shopping events of the year, with online sales growing 3.5% to $65.3 billion globally in 2022. With this, big and small businesses will strive for maximum exposure. Yet, this task is far from straightforward. Retailers must compete to be visible, overcome high advertising costs, and meet escalating customer expectations to cut through the noise and drive conversion. Moreover, every touchpoint in the customer journey represents a make-or-break opportunity to form relationships and drive transactions, or risk losing a consumer’s interest and trust.

Is this region a better fit for you?
Go
close icon