Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email campaigns, SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing, and more.
How many brands already use marketing automation to drive their success? 51% of companies currently use marketing automation, while 58% of B2B companies plan to adopt it. In addition, Neil Patel notes that by 2023, the industry will be worth 25 billion dollars.
Marketing automation software allows you to successfully execute your marketing strategies while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart.
When you use marketing automation software in this way, you can tap into behavioral data to make sure that your leads and customers get the messages they need based on their current stage in the marketing funnel. In the case of a cart abandonment email, you don’t need to be there to jump in to send across an email just as they exit your site.
There are several benefits to automating your everyday marketing processes, including:
Marketing automation allows you to save time ordinarily spent on repetitive marketing tasks, gain deeper insights into your customers to create more effective marketing campaigns, and command a greater ROI in your marketing initiatives.
Start seeing similar results with CM.com’s Mobile Marketing Cloud for Marketing Automation. Currently, 56% of all web traffic comes from mobile phones. With the marketing automation abilities of Mobile Marketing Cloud, you can unlock and centralize data on leads and customers and create personalized, omnichannel marketing campaigns that target your customers across their favorite mobile channels.
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