previous icon Back to blog
Feb 03, 2023
3 minutes read

Collect Customer Feedback With WhatsApp Business

Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles. Giving and collecting information in traditional customer surveys can often take time and effort for consumers and businesses.

Meet Your Customers Where They Are

In an age of mass social media and instant communication, email marketing has gone from being an innovative means of spreading your company's message to a source of inconvenience for many people. While email continues to be one of the most profitable channels for almost any eCommerce business, it’s also true that messages sent to our inboxes from companies asking for feedback can often come across as generic, cold, and impersonal.

This is where WhatsApp Business comes in. Instead of firing out surveys that, let's face it, very often get ignored, deleted, or sent directly to the spam folder, WhatsApp Business gives you direct access to the customer to enhance the quantity and quality of the feedback sent to you.

We'll talk about quality in a second, but the figures speak for themselves in terms of engagement. Recent statistics show that two billion people across the globe use WhatsApp monthly, making it, by far and away, the most widely used mobile messenger app in the world. You're also more likely to get an answer, with research showing that 90% of people respond within 30 minutes of receiving a message on their phones.

whatsapp business customer feedback

Enable Automated WhatsApp Templates

WhatsApp Business has a key advantage over run-of-the-mill surveys, not just in terms of the overall engagement. But also because it gives people the opportunity to provide you with clear and understandable information about their user experience in a fraction of the time that it would take them to fill out a traditional online questionnaire.

Via the use of automated WhatsApp templates, you, as a business owner, can send out short, sharp questions that the customer can respond to easily without having to answer any emails or click on any links to external websites. In this way, the responses you receive are automatically distilled into key information for you, and you can free yourself from the pain of having to sift through lengthy surveys trying to make sense of what your customers are telling you.

Get Started With WhatsApp for Customer Feedback Collection

Here at CM.com, we make it easy for brands to use WhatsApp Business to optimize customer feedback about their product and services. Providing you with a unique opportunity to transform a simple WhatsApp message into a rich communication channel between you and the people who make your business tick.

Start gathering feedback via WhatsApp today.

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

whatsapp-business-blog_image-tracking-order-updates
Apr 09, 2024 • WhatsApp

How to Use WhatsApp for Tracking and Order Updates

Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

whatsapp-business-blog_image-abandoned-carts-stock-wishlist
Apr 09, 2024 • WhatsApp

How WhatsApp Business Can Help With Abandoned Carts Recovery

Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.

whatsapp-business-solution-3-creative-cases
Apr 01, 2024 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Business message templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment update, and they can be enriched with interactive buttons. Here’s what you need to know about this platform.

Boost Your Sales With WhatsApp Business Product Messages
Apr 01, 2024 • WhatsApp

Boost sales with WhatsApp Business Product Catalogue

Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimise your WhatsApp Business usage with product messages.

whatsapp-business-message-templates
Mar 03, 2024 • WhatsApp

How to Use WhatsApp Business Message Templates?

There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.

whatsapp-otp-security
Mar 01, 2024 • WhatsApp

WhatsApp Business One Time Passwords: What They Are and How to Use Them.

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.

whatsapp-business-platform-conversation-categories
Feb 27, 2024 • WhatsApp

WhatsApp Business Platform Conversation Categories

WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!

whatsapp-business-blog_image-newsletters-announcements
Feb 22, 2024 • WhatsApp

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

whatsapp business retail ecommerce
Feb 22, 2024 • WhatsApp

How to Use the Whatsapp Business Platform in Retail and eCommerce

In today's digital age, businesses are always looking for ways to connect with their customers quickly and efficiently. One of the most popular communication tools that have emerged in recent years is WhatsApp, which is widely used around the world. The WhatsApp Business Platform provides businesses with an easy way to manage their customer communication, automate responses, and provide better customer service. In this blog, we will explore how retailers and eCommerce businesses can use the WhatsApp Business Platform to enhance their customer engagement, drive sales, and build a loyal customer base.

Is this region a better fit for you?
Go
close icon