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Mobile Marketing Cloud

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. In fact, the 2019 Email Marketing Census from Econsultancy and Adestra found that 73% of respondents considered email marketing an ‘excellent’ channel, compared to 72% for SEO and 67% for paid search (PPC).

Email marketing is sometimes dismissed as ‘spamming’ people. But if you are sending valuable content, at the right time, to people who have opted in to your mailing list, then it shouldn’t be considered spam. Alongside being a very effective channel, email marketing also delivers great ROI. According to a 2019 report from DMA,

For every dollar you spend on email marketing, you can expect an average ROI of $42.

But all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability. Ensuring your email deliverability is on point, helps to skyrocket your open rates too.

Download Our Brand New Guide on Email Deliverability

This guide will give you a complete overview of email deliverability in 2021 and beyond. We’ll explain why it is important, what constitutes good email deliverability, how to ensure your emails get through to your recipients, and much more.

So, grab yourself a coffee and get ready to discover everything you need to know about email deliverability.

Download the Guide

So, grab yourself a coffee and get ready to discover everything you need to know about email deliverability.

Download the Guide
Is product marketer for the CM.com Mobile Marketing Cloud. Tom connects the dots between the product, marketing and sales teams.

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