Email Campaigns

Achieve Marketing Goals With Email Campaigns•

Design, automate and analyze your marketing and transactional email campaigns with personalized emails that convert.

Request a Trial Watch Demo Video

Mobile Marketing Cloud

Start omnichannel conversations with people, not profiles.

Customer Data Platform

Unlock your data from its silos with our Customer Data Platform.

Omnichannel Marketing

Get access to all mobile messaging channels through CM.com.

Marketing Automation

Create workflows and let us do the heavy lifting for you.

Creating professional-looking personalized newsletters and promotional emails was never easier with our drag & drop editor. Not sure about your set-up? You can always send a test campaign.

Send mobile-friendly emails responsive on mobile devices
Personalize subject lines & preview text to increase open rate
Utilize our A/B testing feature to help

Show dog photos to dog lovers and cat photos to cat lovers in one email campaign. Personalize your emails based on any contact information you have. From personalizing a few words to using conditional content to personalize complete sections of your design.

Bring your emails to life with conditional content
Show you contacts that you really know them
No coding required

Build unique automated customer journeys. Our workflow editor allows you to automate and combine your email marketing with other messaging channels like SMS and WhatsApp.

Reach your audience at the right time
Segment your contacts and automate customer journeys
Convert contacts into customers via DRIP or nurturing campaigns

Connect with your customers and provide them with valuable information at key moments of the customer experience! Send your transactional mail via API integration.

Send purchase receipts and shipping notifications
Send account creation and activation emails
Send password reset and authentication email campaigns

Get a comprehensive overview of the performance of your email campaigns and automation. Know what works and leverage your data to constantly improve.

Manage email subscribers and unsubscribed contacts
Get automation analytics for future campaigns
Clear reporting on opens, clicks, bounce rates, and more

Drag & Drop Editor

Easily create beautiful and responsive email campaigns

Create Templates

Build templates to automatically send to your audience and save time

Personalize Content

Target your audience & personalize every element of your email campaigns

Manage Sender Score

Maximize inbox delivery rate & IP reputation to avoid filtering & blocking

Automate Campaigns

Send automated customer journeys or single automated campaigns

Email Deliverability Guide

This guide will give you a complete overview of email deliverability. We’ll explain why it is important, what constitutes good email deliverability, how to ensure your emails get through to your recipients, and much more.

Download Now

Get Inspired

Aug 15, 2023 • Mobile Marketing Cloud

How to Skyrocket Your Email Open Rates

Email marketing has come a long way since the first campaign was sent in 1978, and it remains one of the most valuable tools in the modern marketer’s business strategy. But email marketing is sometimes dismissed as ‘spamming’ people and all your hard work crafting targeted, relevant, and timely emails to your customers or prospects will be useless if you don’t do everything you can to optimize email deliverability.

Jun 30, 2023 • Mobile Marketing Cloud

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

May 19, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Mobile Marketing Cloud conversational marketing blog

Mar 21, 2023 • Mobile Marketing Cloud

Engagement where it matters: the CM.com take on conversational marketing and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Jan 11, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Jan 11, 2023 • Mobile Marketing Cloud

How to Improve Your Email Deliverability With Google Postmaster Tools

Gmail is one of the most popular email destinations in the world. It is used by millions of individuals and organizations for both personal and professional purposes. So as an email marketer, you need to ensure that as many of your emails arrive in Gmail inboxes and are not marked as spam. To gain insight into the performance of your sent emails to Gmail inboxes, Google has developed a tool called Google Postmaster Tools. In this blog, we will tell you what it is and how it can help your business.

whatsapp-business-blog_image-deals-offers

Jan 05, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

Oct 25, 2022 • Mobile Marketing Cloud

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Sep 15, 2022 • Mobile Marketing Cloud

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.