previous icon Back to blog
Jan 06, 2023
3 minutes read

Collect Customer Feedback With WhatsApp Business

Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.

Meet Your Customers Where They Are

In an age of mass social media and instant communication, email marketing has gone from being an innovative means of spreading your company's message to a source of inconvenience for many people. While email continues to be one of the most profitable channels for almost any eCommerce business, it’s also true that messages sent to our inboxes from companies asking for feedback can often come across as generic, cold, and impersonal.

This is where WhatsApp Business comes in. Instead of firing out surveys that, let's face it, very often get ignored, deleted, or sent directly to the spam folder, WhatsApp Business gives you direct access to the customer to enhance the quantity and quality of the feedback that is sent to you.

We'll get on to talking about quality in a second, but in terms of engagement, the figures speak for themselves. Recent statistics show that two billion people across the globe use WhatsApp on a monthly basis, making it by far and away the most widely used mobile messenger app in the world. You're also more likely to get an answer, with research showing that 90% of people respond within 30 minutes of receiving a message on their phones.

whatsapp business customer feedback

Automated WhatsApp Templates

WhatsApp Business has a key advantage over run-of-the-mill surveys not just in terms of overall engagement, but also because it gives people the opportunity to provide you with clear and understandable information about their user experience in a fraction of the time that it would take them to fill out a traditional online questionnaire.

Via the use of automated WhatsApp templates, you as a business owner can send out short, sharp questions that the customer can respond to easily, without them having to answer any emails or click on any links to external websites. In this way, the responses that you receive are distilled into key information for you automatically, and you can free yourself from the pain of having to sift through lengthy surveys trying to make sense of what your customers are telling you.

Get Started With WhatsApp for Customer Feedback Collection

Here at CM.com, we make it easy for brands to get started with using WhatsApp Business to optimize customer feedback about your product and services, providing you with a unique opportunity to transform a simple WhatsApp message into a rich channel of communication between you and the people who make your business tick.

Start gathering feedback via WhatsApp today

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

engage-platform-effect-customer-service
Apr 22, 2024 • CM.com

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp New Policy
Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

whatsapp-business-telecom
Apr 04, 2024 • WhatsApp

10 Ways to Optimize the Customer Experience With WhatsApp Business

WhatsApp is one of the dominating apps in the messaging landscape, securing its position as the top messaging channel. According to Statista, WhatsApp stood out as the messaging app with the most active monthly users in 2022.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 01, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

WhatsApp vs Facebook Messenger
Jan 17, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Ads That Click to WhatsApp
Jan 17, 2024 • Marketing

Ads That Click to WhatsApp: What Are They and What Are the Benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!

WhatsApp Pay
Jan 08, 2024 • WhatsApp

Flexible, Functional, and Rich Interactions with WhatsApp Flows

WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. But what is it and what can you do with it? Let's take a look!

WhatsApp vs SMS: A Comparison For Businesses
Nov 30, 2023 • SMS

WhatsApp vs SMS: A Comparison For Businesses

WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We probably all acknowledge this, but what are the differences between these two exactly? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS.

introducing-payments-on-whatsapp
Nov 23, 2023 • WhatsApp

Introducing Payments on WhatsApp for the Ultimate End-To-End Customer Experience

Payments are the newest addition to WhatsApp Business Platform's impressive repertoire of powerful customer engagement tools. In this blog we'll introduce how payments on WhatsApp work, and discuss the benefits.

Is this region a better fit for you?
Go
close icon