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Multi-Factor Authentication Use Cases

Jan 12, 2021 • One Time Passwords

Multi-factor authentication, or MFA, is one of the most effective ways for businesses to protect their systems and customers’ online accounts from hacking, spamming, data theft, and more. Let’s take a look at some common multi-factor authentication use cases in high-risk industries that could benefit from using MFA in their security protocols.

Introducing Sign 2.0: New UX Design for E-Signatures

Jan 11, 2021 • Sign

Bringing you the latest exciting design enhancements, based on current UX insights

Electronic Signature Vs. Digital Signature: How Are They Different?

Dec 10, 2020 • Sign

Gathering pen-and-paper signatures is inconvenient and more difficult than ever in the COVID-19 era, driving the need for electronic and digital signatures. Discover the key differences between electronic signatures and digital signatures in this helpful guide.

6 Tips for Stress-Free Customer Data Management

Dec 10, 2020 • Mobile Marketing Cloud

How do you keep massive amounts of customer data organized without losing your mind? Without best practices in place, bad data can bog down your business. In this article, we’ll share six stress-free customer data management tips to keep your data accurate and useful.

What Is Conversational AI? A Deep Dive Into Modern Chatbots

Dec 10, 2020 • Chatbots

Whether you know it or not, you've probably interacted with conversational AI before — perhaps on your favorite brands’ website or in a chat conversation with a business. Today, we’ll break down conversational artificial intelligence, how it differs from traditional chatbots, and why every businesses should consider adopting it.

The Most Popular Chat Apps in the U.S. (2021 Update)

Nov 24, 2020 • Messaging Channels

U.S. consumers use chat apps like Facebook Messenger and WhatsApp to keep in touch with friends, family, and their favorite brands and businesses. The demand for over-the-top chat apps grows every year. Which chat apps do consumers prefer today? And most importantly, which makes sense for your business? Today, we’ll compare the most popular chat apps in the U.S.

Comparing the Best Esignature Products

Nov 16, 2020 • Sign

The use of electronic signature products, or esignatures, has flourished in recent years. Esignatures are quickly becoming the new norm, but many businesses still have hesitations about digital documents' legality and security. In this article, we’ll review a few esignature basics and compare the best esignature products to help you decide which one is right for your business.

5 Examples of Relationship Marketing Done Right

Nov 10, 2020 • Mobile Marketing Cloud

One of the best ways to boost retention is to shift your focus to relationship marketing. Relationship marketing is about building lasting, personalized connections with your customers rather than focusing on short-term sales and transactions. In this blog, we’ll define relationship marketing and share five examples of relationship marketing done right to inspire you.

7 Benefits of Using Multi-Factor Authentication

Nov 10, 2020 • One Time Passwords

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

What Is an SMS API and How Does It Work?

Oct 14, 2020 • SMS

Have you ever wondered how an SMS API works? It’s an unfamiliar process to many, but the mechanics behind it are simple. In this article, we’ll explain what an SMS API is, how it works, and the benefits of using an API for business text messaging.

What Is Mobile Commerce? 6 Advantages of Mobile Commerce Brands Should Embrace Today

Oct 8, 2020 • Mobile Marketing Cloud

By 2021, mobile commerce will account for 54% of all retail ecommerce sales. If your brand and online store are not optimized for mobile devices, now is the time to catch up – or risk falling behind the curve. In this article, we’ll break down mobile commerce, its advantages to your business, and how you can optimize your brand for mobile shopping today.

Platform Updates: September 2020

Oct 5, 2020 • Platform Features

Every day, hundreds of CM.com's developers work on improving the CM.com platform. For September's Platform update, we will go through what changes, additions, and overall enhancements were made to improve and enhance the CM.com platform experience.

What is Mobile Marketing?

Sep 23, 2020 • Mobile Marketing Cloud

More so than ever, smartphones have become a part of our everyday life. That's why it's also more important than ever, for businesses to start focusing their efforts on mobile marketing – an emerging new marketing strategy that provides new opportunities for your business. Mobile marketing capitalizes on your customers when they're on their mobile phones (these days, is most of the time), to maximize your engagement rate. This article will go through and explain what mobile marketing is, exactly along with best practices for how to use it, and what mobile channels your business should be honing in on to reach your customers.

13 Benefits of Conversational Chatbots

Sep 22, 2020 • Messaging Channels

Communicating with customers efficiently is more important than ever — but doing so isn’t always easy. Chatbots, an increasingly popular form of artificial intelligence in the business world, enable companies to serve customers’ needs without human interventions. Today, we’ll explain the benefits of chatbots to help you determine if it’s the right tool to integrate into your customer service strategy.

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Sep 15, 2020 • Messaging Channels

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.