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May 28, 2021 • SMS

Opt-In Policies for Text Messaging: How to Stay Compliant With SMS

Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.

May 24, 2021 • Mobile Service Cloud

7 Tips for eCommerce Customer Service Success [including checklist]

The eCommerce industry thrives on instant gratification and convenience. Customers expect a matching experience: see a product, check-out within seconds, at your doorstep the next day. Your service should also be fast, easy, and satisfying. If you cannot live up to the ever-rising customer expectations, they will look elsewhere. With our 7 tips, you can see where you stand and what you can improve. Use the checklist to define your service strategy.

May 18, 2021 • SMS

Why 10DLC Gives You a Competitive Advantage

The writing's on the wall: Starting around June 1, 2021, mobile carriers will start strictly throttling and potentially blocking traffic on traditional long codes. Have you been holding off on making the transition to 10DLC for your mobile marketing communications? Today we’ll talk about the benefits of 10DLC and why making the shift gives your business a competitive edge.

May 03, 2021 • Mobile Marketing Cloud

Get Personal: How Smart Customer Segments Boost ROI

The best marketers are always looking for ways to sharpen their marketing efforts and reach more customers. Discover how an effective customer segmentation strategy can increase customer engagement and boost ROI.

Apr 26, 2021 • Mobile Marketing Cloud

The Top Marketing Use Cases for Voice Campaigns

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

Apr 23, 2021 • Mobile Service Cloud

How to Win with OTT: 8 Real-World Customer Service Uses

The on-demand economy has created rapid change in the marketplace. Consumer preferences are changing, favoring simplicity, speed, and efficiency. Is your business keeping up? Using OTT apps can help give your business a competitive edge.

Apr 16, 2021 • Mobile Marketing Cloud

How to Create a Mobile Landing Page That Converts: 12 Expert Tips

More people are engaging with the internet on their mobile devices than ever before. Creating mobile landing pages makes it easy to promote events, promotions, special deals, and much more. Start creating beautiful mobile experiences with Pages, our mobile landing page solution that increases engagement and enhances your mobile experience.

Apr 13, 2021 • Mobile Marketing Cloud

The Differences Between CRM, CDP and DMP Platforms

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

Mar 29, 2021 • SMS

How to Get Started With A2P 10DLC Texting

What is 10DLC? If you think it’s the latest texting acronym, think again. 10DLC A2P is taking SMS technology to new heights for businesses. It’s a secure, inexpensive, and fast way for your company to send SMS text messages. Let’s learn more about A2P 10DLC and why you’ll love making the switch for your business texting needs.

Mar 24, 2021 • Mobile Service Cloud

12 Customer Service KPIs You Should Be Tracking

Providing excellent customer service and increasing engagement is more critical than ever. Customer service KPIs are a means of tracking the effectiveness of your customer support efforts. KPIs give you feedback on which metrics offer the most bang for your buck and keep customers satisfied.

Mar 13, 2021 • Mobile Marketing Cloud

How to Improve Employee Engagement With the Mobile Marketing Cloud

Improving employee engagement can generate higher employee retention, productivity, profit, and reduced absenteeism — what’s not to like? However, employee engagement is not a “one and done” task to check off your to-do list. How do you consistently give your employees the attention they deserve? Our Mobile Marketing Cloud platform may be the solution you’re looking for.

Mar 08, 2021 • Sign

Introduction of Sign 2.0 for software companies: digital signing, now easier than ever.

At CM.com we are always looking for ways to improve our products and enhance the collaborations with our partners. Because we constantly engage in dialogue with our partners, we can respond quickly to specific questions and needs. Sign 2.0 has made some major improvements that will be very helpful to our software partners. In addition, Sign 2.0 has been completely redesigned, based on the most recent UX insights. In this blog you can read more about all these improvements.

Mar 01, 2021 • WhatsApp

WhatsApp Business Templates That Will Make Your Life Easier

There are many ways to use WhatsApp Business to communicate with your customers. Using WhatsApp Business message templates make your life easier and create a professional, engaging experience every time.

Feb 24, 2021 • Mobile Marketing Cloud

Mobile Marketing Mistakes to Avoid This Year

It’s no secret: Consumers expect to be able to engage with your company on their mobile devices. Mobile is the best channel to reach your customers and drive engagement and sales. We’ll take you through the mobile marketing mistakes you should avoid in 2021.

Jan 29, 2021 • Conversational Commerce

What Is Conversational Commerce? The eCommerce Guide to Modern 1-1 Customer Experiences

Discover how conversational commerce can help you reach customers directly and revolutionize the mobile shopping experience — from browsing and customer support to abandoned carts and return buyers.

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